digital innovation done right with agile, teams & lean startup thinking
TRANSCRIPT
Digital Innovation Done Right with Agile, Teams & Lean Startup Thinking
Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com
The year was 2007.
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It took a year and a half to get to market.
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User feedback came too late and we had no time or budget left to iterate.
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Less than two years after launch, we shut down.
Fast forward to 2011.
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New plan:
Invest as little as possible to get started Build a Minimum Viable Product (MVP) Get it into user’s hands within 90 days
Let user feedback to dictate our roadmap Quickly get an updated version to our users
Repeat the last two steps
SocialNewsDesk
85% of all U.S. local TV newsrooms use SND.
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What worked:
Invest as little as possible to get started Build a Minimum Viable Product (MVP) Get it into user’s hands within 90 days
Let user feedback to dictate our roadmap Quickly get an updated version to our users
Repeat the last two steps
Innovation is an experiment.
Why not just ask customers what they want or if they like your idea?
To experiment you don’t necessarily have to build something.
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Innovation is 99% iteration.
352 is a digital product development agency.
90Employees
18Years in business
1000+Websites DevelopedThree Five Two
13Teams
3Offices
We build websites and software for:
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How we approach innovation.
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Dedicated Cross-Functional Teams
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
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Client at Center of Team
Back-End Developer
Front-End Developer
Quality Assurance Specialist
Scrum Master
Interactive Designer
Back-End Developer
You
CLIENT
Dedicated Cross-Functional Teams
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Singular Team Focus
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Empower your team. And get the heck out of their way.
Sprint 1
Sprint 2
Launch
Develop in Sprints, Launch Early & Often
Make your cake in slices, not layers.
Sprint 1
Sprint 2
Review User Feedback, Innovate
& Iterate
Innovate & Iterate Based on User Feedback Develop in Sprints, Launch Early & Often
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Your second launch is more important than your first.
Develop in Sprints, Launch Early & Often
Innovate & Iterate Based on User Feedback
Dedicated Cross-Functional Teams
Singular Focus
Client at
Center
Empower the team and get out of their way.
Establish vision with the team.
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Passion for Work
Geoff Wilson President & Founder Email: [email protected] Twitter: @geoff352 Web: www.352inc.com