1. ! .... , , 1 3, 2014 . :

2. ! ? ? ? .... , , 1 3, 2014 . : 3. 1. 2. 3. .... , , 1 3, 2014 . : 4. 1. ? , ? .... , , 1 3, 2014 . : 5. ? : ? ? ? ? ? .... , , 1 3, 2014 . : 6. ? 1) 2) 3) 4) .... , , 1 3, 2014 . : 7. : , , . . .... , , 1 3, 2014 . : 8. , ? 1) 2) 3) 4) .... , , 1 3, 2014 . : 9. , , . , . .... , , 1 3, 2014 . : 10. ( ), , - .... , , 1 3, 2014 . : 11. , , , , , , - ; ; 6 ; ; - ; ; - , ; .... , , 1 3, 2014 . : 12. 1) - (, , , , ) - - .... , , 1 3, 2014 . : 13. - .... , , 1 3, 2014 . : , , , , , , , , , , , 14. 2) , , , . - . .... , , 1 3, 2014 . : 15. 3) / : a. ( ) b. ( ) c. ( ) d. ( ) e. ( ) .... , , 1 3, 2014 . : 16. 4) - , , . - , , . : .... , , 1 3, 2014 . : 17. , : (H. Assael) .... , , 1 3, 2014 . : 18. (H. Assael) ( ) ( ) ( ) ( ) .... , , 1 3, 2014 . : 19. - () - () () - .... , , 1 3, 2014 . : 20. .... , , 1 3, 2014 . : 21. 2. ? .... , , 1 3, 2014 . : 22. ? ? , , ? ? ? ? .... , , 1 3, 2014 . : 23. ? , / .... , , 1 3, 2014 . : 24. ? " " ("") - " " + . . (http://www.dir.bg) . (http://www.neg.bg) (http://rezonmedia.eu/) (http://www.economedia.bg) One Click Media Group (http://www.oneclick.bg/) (http://www.investor.bg/) .... , , 1 3, 2014 . : 25. : : Google, Bing, Yahoo, : start.bg, dir.bg, hit.bg, gbg.bg. : Netinfo, Darik, Dnes, Novinite, Nova : Imoti.net, Mobile.bg, Econ.bg, Lex.bg : abv.bg, mail.bg : BgMaps.com, Programata.bg, : Bg-mamma.com, Az-jenata, opgear.bg, Eva.bg : Blogger, FB, Tw, In, G+, You Tube (bg) .... , , 1 3, 2014 . : 26. 26% 24%22% 15% 10% 3% , 2013. 16-24 25-34 35-44 45-54 55-64 65-74 (www.nsi.bg) - 22.03.2014 .... , , 1 3, 2014 . : 27. - 33.4 20.0 12.9 8.5 3.0 0.6 46.8 31.4 24.1 16.9 6.4 0.7 58.1 40.5 33.3 22.6 9.4 1.3 65.5 49.6 38.4 25.7 11.1 1.3 75.1 60.1 46.8 32.0 13.9 3.1 76.1 59.8 49.0 36.6 18.4 3.2 80.0 67.7 58.5 46.5 26.4 6.2 81.3 72.0 65.8 46.3 25.9 8.2 79.5 73.5 66.6 47.8 29.8 8.3 16-24 25-34 35-44 45-54 55-64 65-74 , 2004. - 2013. 2004 2006 2007 2008 2009 2010 2011 2012 2013 (www.nsi.bg) - 22.03.2014 .... , , 1 3, 2014 . : 28. 10 1) ? 2) ? 3) ? 4) ? 5) ? 6) ? 7) ? 8) ? 9) ? 10) , ? .... , , 1 3, 2014 . : 29. (IAB www.iab.org, http://iabulgaria.bg) - , . .... , , 1 3, 2014 . : 30. .... , , 1 3, 2014 . : 31. - - .... , , 1 3, 2014 . : 32. Start.bg .... , , 1 3, 2014 . : 33. Start.bg .... , , 1 3, 2014 . : 34. .... , , 1 3, 2014 . : 35. Prodavalnik.com .... , , 1 3, 2014 . : 36. .... , , 1 3, 2014 . : Interactive Advertising Bureau freevectors.me 37. Google AdWords Remarketing .... , , 1 3, 2014 . : 38. Volkswagen USA .... , , 1 3, 2014 . 39. You Tube .... , , 1 3, 2014 . : 40. Rich Media Google Support .... , , 1 3, 2014 . : Rich Media Flash, Java, Javascript. , 41. M tel Nike BMW .... , , 1 3, 2014 . : 42. www.nestle.bg Nescaf 3 in 1 Coffee Land .... , , 1 3, 2014 . : 43. www.coca-cola.com .... , , 1 3, 2014 . : 44. Start.bg .... , , 1 3, 2014 . : 45. .... , , 1 3, 2014 . : 46. BMW films The Hire - Hostage, 2002 .... , , 1 3, 2014 . : 47. Fallon, Cadbury's Dairy Chocolate eyebrow dance, 2007 .... , , 1 3, 2014 . : 48. Dont panic, Save the Children - Most Shocking Second a Day, 2014 .... , , 1 3, 2014 . : 49. Google ? .... , , 1 3, 2014 . : 50. Google - Global 77% Baidu 10% Yahoo - Global 7% Bing 6% 2013 2014 . Google - Global Baidu Yahoo - Global Bing netmarketshare.com - 23.03.2014 .... , , 1 3, 2014 . : 51. Google - Global 91% Yahoo - Global 6% Bing 3% 2013 2014 . Google - Global Yahoo - Global Bing netmarketshare.com - 23.03.2014 .... , , 1 3, 2014 . : 52. SEO & PPC SEM-PPC SEO 10 1 30 210 - - .... , , 1 3, 2014 . : 53. : : - . : (brand awareness), (reach), .... , , 1 3, 2014 . : 54. .... , , 1 3, 2014 . : (Q&A) 55. 3. .... , , 1 3, 2014 . : 56. ()? ? ? ? : .... , , 1 3, 2014 . 57. ()? , . - , , , : .... , , 1 3, 2014 . 58. ? 1) 2) - 3) - 4) - 5) - 6) 7) 8) 9) : .... , , 1 3, 2014 . 59. ? 1) 2) 3) . 4) , , 5) , . 6) . . 7) 8) : .... , , 1 3, 2014 . 60. ? 1) 2) 3) 4) 5) 6) : .... , , 1 3, 2014 . 61. .... , , 1 3, 2014 . : (Q&A) 62. Cana Therapy : Cana Therapy, 51 ml, . : ( ). 28 , 18 . : : .... , , 1 3, 2014 . 63. Cana Therapy : 1) 2) Cana Therapy 3) Cana Therapy? : .... , , 1 3, 2014 . 64. 1. , 1960 ., 2. ., , , , 2001 3. ., , International University, , 2003 4. ., , , 2002 5. ,, ., , , , 2012 . 6. ., , , 2008 . 7. ., . , . , , , , 2004 8. .., , Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 2010 .,Vol. 53, Issue 1, 9. ., , , , 2000 10. , ., , , , 2002 11. ., . , . , , , , , 2003 12. . 3.0, Locus, 2010 . 13. . -., Start the Week, 4, 29 2008 . 14. ., , 2006 . 15. . Miller M., The Ultimate Web Marketing Guide, Pearson Education, 2010. 16. ., , , , 2001 17. ., , , 2000 18. ., 22 , 19. , Competitive Strategy, 1980 . 20. ., . , : , , , 1995 21. . - . , , 2011. 22. , . , , , , 2003 23. ., . . - , , 2007. 24. , . . , 25. ., . , , , 2002 26. . 03(41) 15 2002. 27. . - Sheehan B., Basics Marketing 02: Online Marketing, AVA Publishing, 2010. 1. , 2012 . 2. ( . American Psychological Association,APA) http://www.apa.org/ 3. (IAB www.iab.org, http://iabulgaria.bg) (www.nsi.bg) 4. , 2012 . 5. ABC World News Tonight 6. Google Adwords support 7. Netmarketshare.com 8. The Wall Street Journal : .... , , 1 3, 2014 . 65. ! .... , , 1 3, 2014 . :