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Compilation of Existing Competitor DataData Visualizer

DRAFT

Prepared by: Ronald KernDate: May 21, 2007

Ronald Kern, Lumenetec

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Future market: Many direct & indirect competitors could go after part of the market

Indirect Direct

Na

tion

al*

Inte

rna

tion

al

Level of competition

Foc

us o

f of

ferin

g

Source: RE and Elsevier analysis* A “national” competitor is defined as a company that lacks the international footprint or the translations of their tool to compete in the global market

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Screening the competition: Focus on direct competitors that are commercially ready

Product name Product descriptionCommercially

ready?* Level of threat

CWTS Science Maps Bibliometric science maps H

National Science Indicators, Institutional Indicators and Custom Analysis

Evaluation and performance measurement applications H

Thomson DashboardPerformance measurement dashboard H

FSM IndexIndex to evaluate PhD programmes in the US H

Science Map Science Maps x L - M

R&D EvaluatorQuantifies R&D efforts at Flemish universities and research institutes

x L

N/A – ConsultancyEvaluates UK’s institutions output L

N/A – Tailor made reportsMeasurement and evaluation of scientific output L

Source: RE and Elsevier analysis; company websites, August 2008* Commercial readiness defined as the ability and infrastructure that a company has to sell to A&G customers; e.g. Do they currently have a sales force?

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Is competitive differentiation observable from USPs, customers, & channels?

The direct competitors own proprietary technology which shows up on positioning statements that offer some differentiation.

Unique selling proposition (USP)Current customer base

Route and channel to market

13 products in RSG portfolio 25 years of data Reports “anyway you like it” Includes social sciences and humanities

Large Institutions Global – 170 nations

Sales force Online/ CD Rom

Access

“Proactively suggests as yet unwritten concept relationships”

Suite of knowledge management and social networking tools aimed at professional researchers

“Fingerprint” searching

Charities; Institutions and Govt departments in US & Europe

Sales force in Ger, US and NL

Proprietary FSP Index made up of bibliometrics, citation, federal funding, and academic award

US Institutions offering PhD programmes

Appears only 1 person who deals with sales; Custom data cuts

Biometric mapping of Science to generate an overview of a research field

Positioned as an “interface to retrieve information”

“Adds value” to the Thomson database by increasing the matching algorithms in the data and making the data more accurate.

Academic institutions and Governments

Delivered as webpage

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Competitors’ strengths and weaknesses

StrengthWeakness

Proprietary technology

Consulting capability

Graphical output

Frequency of updates

Breadth of underlying data

Thomson: II=Institutional Indicators; CA=Custom Analysis; NSI=National ScienceOthers: AA=Academic Analytics; CX=Collexis; Ldn=Leiden AM=Map of Science

II, CA, NSI

II, CA, NSI

II, CA, NSI

II, CA, NSI

II, CA, NSI

AM

AM

AM

AM

AM

CX

CX

CX

CX

CX

AA

AA

AA

AA

AA

Ldn

Ldn

Ldn

Ldn

Ldn

INITIAL HYPOTHESES

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Competitors have different price models, levels, & units of measure

Price model Price level per unit Delivery methodsNumber of updates

Variable price models available (e.g. $X for a certain amount of data)

Flat price models available (e.g. or one fee for everything)

II: $5,000 per 20,000 journal titles

NSI: $17,000 Custom: N/A

CD-Rom, Web (static data cut)

Yearly updates Available as needed

for Custom offering

Fee based on number of subjects researched (e.g. Alzheimer's disease)

$35,000 per subject (€25,000)

Web based – desktop dashboard

Quarterly updates Available daily if

required

Fee based number of PhD programs at an institution

1-19 PhD programs: $1,500

20+ PhD programs: $1,000

CD-Rom, email (static data cut)

Yearly updates

Fee per Map requested, e.g. Journals, keywords

€650/journal map (for 30 a year)

Develop new network mapping €10,000/year

Website Bespoke analysis

delivered on request

Source: RE and Elsevier analysis; company websites and mystery shopping, August 2008; Leiden University price points from David Tempest’s experiences as a Leiden customer

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Product Comparison

Product name Product description Price Positioning Structure

CWTS - Science Maps Bibliometric science maps10-70k Bibliometric

expertise (ISI)Hourly

Thomson - National Science Indicators, Institutional Indicators and Custom Analysis

Evaluation and performance measurement applications

10k - 70k Eval Intelligence - Hourly

Collexis - Thomson Dashboard

Performance measurement dashboard

35K Regional Annual subscription #of progr

Academic Analytics - FSM Index

Index to evaluate PhD programmes in the US

20k ? Hourly

Nisteps - Science Map

Science Maps- Japanese Gov. Hourly

Leuven - R&D Evaluator

Quantifies R&D efforts at Flemish universities and research institutes

10-70k ? Hourly

Evidence - N/A – Consultancy

Evaluates UK’s institutions output? ? ?

Science MetrixN/A – Tailor made reports

Measurement and evaluation of scientific output

$5K – per reportoffers discipline specific report

? ?

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Competitive Overview

Product Name Product DescriptionCommercial

Services Level of Threat

CWTS Science Maps

Web based Science Maps M

National Science Indicators, Institutional Indicators and Custom Analysis

Evaluation and performance measurement applications

H

Thomson Dashboard

Performance measurement dashboard H

FSM IndexIndex to evaluate PhD programmes in the

US L

R&D EvaluatorQuantifies R&D efforts at Flemish universities and research institutes

x L

N/A – Consultancy Evaluates UK’s institutions output L

Science Map Science Maps x M

N/A – Tailor made reports

Measurement and evaluation of scientific output

L

RPV Competitive Advantage

•Breath of content•Distinctive Competency IP•Time to market

•Advanced capabilities•Global reach•Author & Affiliation Identifiers

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Competitive Landscape – Thomson

Product Parent Revenue

Product Description Intended Users Business Model Content

National Science Indicators (NSI) – (Thomson)

$602M,2006, Thomson Scientific

• Citation-Based: Statistical database of national research performance measures in the sciences, social sciences, and humanities. • Allows users to measure a nation's publication productivity and citation influence.

• Policymakers• Research analysts• Offices of science and technology

• Subscriptions: (’06)• Standard, $8,500• Deluxe, $17,000• Web Std & Deluxe.,$30,000

• 1981 through the current year  • Contains up-to-date statistics from over 200 nations and four regions (AP, AP excluding Japan, EU, and Latin America)

Essential Science Indicators (ESI) – (Thomson)

$602M,2006, Thomson Scientific

• Citation-Based: Measures research performance, identifies scientific findings, tracks key trends

• Administrators• Researchers• Publishers

• Extractions: (’06)•Top 1% each category, $5,000• pdfs of ranks by field, institution or author, $1500 each

• Approximately 10M articles in over 8,500 journal titles from around the world• Includes baselines, which are the benchmarks for assessing research impact

Journal Citation Reports (JCR) – (Thomson)

$602M,2006, Thomson Scientific

• Citation-Based: Standard tool used to identify influential journals and determine the quality of journals• Based on quantifiable, statistical data• Analytical capabilities extend beyond the journal level to include subject categories

• Librarians• Publishers• Editors• Researchers• Information Analysts

• Non-subscriber, $15,00• Subscriber, $750• Stand alone data:• Subscriber, $1,000

• Available in Science and Social Science Editions: Science Edition – more than 5,900 journals; Social Sciences Edition - more than 1,700 journals• Citation statistics from 1997 forward

Research Services Group - (Thomson)

$602M,2006, Thomson Scientific

• Citation-Based: Besides NSI, ESI and JCR, Thomson’s Research Services Group offers: Institutional Citation Report; Use Cases; Institutional Science Indicators; State Citation Reports; University Science Indicators (United States, United Kingdom, Canada, or Australia); Custom Analysis; Topical Citation Report; National Citation Report; Journal Analysis Database; Science Watch & Hot Papers; State Indicators; High-Impact Papers; Research Fronts; Journal Performance Indicators; Local Journal Utilization Report

• Policymakers• Research analysts• Offices of science and technology• Researchers• Journalists

• Various • Offers a range of data products and services from standard data sets integrated with graphical interfaces for use on desktop PCs, to customized data packages for workstation and mainframe environments• Also designs proprietary software to enable end users to access and manipulate the ISI publication and citation data with maximum power and flexibility.

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Competitive Landscape – Free Products

Product ParentRevenue

Description Intended Users Business Model Content

Google Scholar - (Google) $12.02B • Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• In contrast with Thomson products and Scopus, Google does not offer a publisher list, journal list or any information about the time-span or the refereed status of records in Google Scholar

• Librarians• Administrators• Researchers

• Covers all disciplines

CiteSeer.IST; Scientific Literature Digital Library – (sponsored by NSF, Microsoft Research and NASA)

Estimated operating expenses of $200K per year (CI)

• Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• Results are generated from documents in the CiteSeer.Continuity database• Provides most cited documents, citations and authors, as well as impact ratings and publication delay

• Researchers• Librarians• Editors• Administrators

• No Fee to user• Sponsored by NSF, Microsoft Research and NASA• Hosted by Pennsylvania State University• Designed by NEC Research

• Focuses primarily on computer science literature

SMEALSearch – (Smeal College of Business at Pennsylvania State University)

TBD • Citation-Based: SMEALSearch crawls websites of academia, commerce, research institutes, government agencies, etc. for academic business documents, including published articles, working papers, white papers, and consulting reports • Attempts to generate a citation analysis for all academic articles harvested and ranks in order of their citation rates (the most cited articles are listed first) similar to the ranking of CiteSeer and Google Scholar.• SmealSearch is a business document analog, based on CiteSeer

• Researchers• Librarians• Administrators• Editors

• No Fee to user• Hosted and supported by Smeal College of Business at Pennsylvania State University

• Focuses on academic business literature

RePEc IDEAS; Research Papers in Economics – (University of Connecticut Department of Economics)

TBD • Citation-Based: Database that automatically extracts and parses bibliographic information and citations from electronic full-text documents• Affiliated IDEAS project enhances RePEc by ranking research in economics and related fields• Provides Top Hits (top research items by citations, top downloads in RePEc, and top items by abstract view in RePEc • Citation information also provided for Top Authors and Top Institutions and Top Countries and Regions• Rankings by disciplines available in selected fields

• Researchers• Editors• Administrators• Information Analysts

• No Fee to user • Collaborative effort of volunteers in 58 countries and 35 US states to disseminate research in economics• Supported by University of Connecticut Department of Economics

• Focuses on economics

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Competitive Landscape – Usage Tools

Product Parent Revenue

Description Intended Users Business Model Content/Additional

ACS Usage Reporting System – (American Chemical Society)

$437.79M • Usage-based: Powerful usage management tracking tools• Automated reports on article requests, item searches, searches, all usage (article requests) and IPs and page views

• Librarians• Administrators

• Free to institutions, that have subscription to ACS electronic products

• Counter-compliant

Royal Society of Chemistry Usage Reports - (Royal Society of Chemistry)

$543,646 (2005)

• Usage-based: Automated reports consist of: institutional usage of RSC site, full-text journal article requests, item requests, searches, IPs and page views

• Librarians• Administrators

• Free to institutions that have subscription to RSC electronic products

• Counter-compliant • RSC usage reports contain statistics from January 2005 and are updated monthly• RSC publishers more than 20 journals and other periodicals

Scitation Usage Report Service - (American Institute of Physics)

TBD • Usage-based: Provides library administrators with usage reports for subscribed online journals • Librarians at institutions with active online subscriptions may use the service to generate and view usage reports for the journals of participating publishers• COUNTER-defined reports are available for each subscribing institution, as well as for multi-site and consortia administrators:

• Successful Full-Text Article Requests by Month/Journal • Successful Item Requests and Turnaways • Total Searches Run by Month and Service • Total Searches and Sessions by Month and Database • Total Searches and Sessions by Month and Service

• Library • Administrators

• TBD • Scitation is the re-launch of the Online Journal Publishing Service (OJPS), a leader in online sci-tech publishing and journal hosting since 1996• In addition to its own publications, AIP’s Scitation online platform hosts content from many of the world’s leading STM publishers

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Competitor Comparison

Product Approach

Updates Disciplines Trend Identificatio

n

Identify Areas of

Excellence

Peer Comparison

Author Evaluation

National Science Indicators - NSI (Thomson)

Citations TBD Science, Social

Science, Humanities

√

Essential Science Indicators - ESI (Thomson)

Citations TBD Sciences, Social

Sciences

√

Journal Citation Reports - JCR (Thomson)

Citations TBD Science, Social

Science

√

Google Scholar – (Google) Citations & Usage

(?)

TBD All areas -

CiteSeer.IST Citations & Usage

Daily Computer Science primarily

TBD

RePEc IDEAS – (U. of Connecticut)

Citations Monthly Economics primarily

TBD

SMEALSearch – (Penn State U.)

Citations Daily Business, scholarly

TBD

ACS Usage Reporting System - (American Chemical Society)

Usage TBD Chemistry primarily

TBD

RSC Usage Reports – (Royal Society of Chemistry)

Usage Monthly Chemistry primarily

TBD

Scitation Usage Report Service – (American Institute of Physics)

Usage TBD Physics primarily

TBD

Potential Columns

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Custom Research Agencies

Firm Location, Revenue

Location / Description Intended Users Business Model

Content

Evidence Ltd.

Leeds, UK

Revenue: TBD

• Citation-Based: Provides, subject-based analysis of research performance• Analyzes performance, measured as average Science Citation Index impact within each disciplinary area • Data can be grouped by research organization, by region or by other specified level• Benchmarking a University's performance compared with a peer group average or a set of named universities

• Universities, regional development agencies, NHS Trusts, government

• Commercial• Project-based

• Thomson ISI

Science Metrixs

Montreal, Canada

Revenue: TBD

• Citation-Based: Gathers, collates, standardizes and stores data on scientific publications, patents and research funding. • Provides analysis at institutional,, regional, national and international levels• Sector studies (e.g. genomics, climate change and adaptation, health biotechnologies); Positioning and benchmarking studies; Citation analysis • Scientific impact and excellence assessment • Measurement of the impact of funding and programs on scientific production

• Government departments and agencies, technology transfer and liaison centers, universities and private companies

• Commercial• Project-based

• Internally- generated• Extracted from various databases of scientific information (i.e. Thomson ISI, Ulrichs)

Centre for Science and Technology Studies (CWTS) – (Leiden University)

Leiden, Netherlands

Revenue: N/A

• Citation-Based: Specializes in advanced quantitative analysis of science and technology performance and the cognitive and organizational structure of science and technology• CWTS is an interdisciplinary research institute housed within the Faculty of Social Sciences • Produces the “Leiden Ranking” which uses field normalization in order to prevent unfair comparison of different disciplines

• Governments, European Union (EU), research organizations, universities, publishers, corporations

• Commercial services provided•Not-for-profit organization• Funded / project-based

• Various

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Key Scientometric Associations

• BIRG -- UNSW, Sydney, AustraliaThe Bibliometric and Informetric Research Group (BIRG) is a centre of expertise where research on many aspects of scholarly communication, publication activity and research activity is conducted. Characteristics of research activity are explored within the theoretical frameworks of informetrics and with special attention to the sociological aspects of scholarly communication, information seeking behaviour, information retrieval, citer motivation, and the use and flow of information in the web environment. BIRG, established in 1998 in the School of Information, Library and Archive Studies (SILAS), moved to the School of Information Systems, Technology and Management in 1999.

http://birg.web.unsw.edu.au

• CIBER – United KingdomThe Centre for Information Behaviour and the Evaluation of Research is active in developing alternatives to classic bibliometric evaluation techniques, including the design of journal diffusion indicators which have received international attention. It develops measures which rely on novel forms of citation, such as the incorporation of research into clinical guidelines, thus demonstrating how research works its way from the laboratory bench to the patient's bedside.

• CINDOC - Madrid, Spain The Center for Scientific Information and Documentation (Centro de Información y Documantación Científica-CINDOC) is part of the Spanish Council for Scientific Research (Consejo Superior de Investigaciones Cientificas-CSIC). Its main aim is to analyze, disseminate and promote the scientific information in all the areas of knowledge. http://www.cindoc.csic.es/

• COLLNET – Berlin, GermanyGlobal Interdisciplinary Research Network for the Study of all Aspects of Collaboration in Science and in Technology COLLNET Meetings and Workshops held since its first Workshop in Berlin 2000. Some meetings have been held following the biennial ISSI Conference. http://www.collnet.de/

• ISSI – Utrecht, The NetherlandsThe International Society for Scientometrics and Infometrics aims to encourage communication and exchange of professional information in the field of scientometrics and informetrics, to improve standards, theory and practice in all areas of the discipline, to stimulate research, education and training, and to enhance the public perception of the discipline. It seeks to foster research on matters relating to the performance, quality, and growth of science that is useful for governments and institutions in their work of promoting appropriate research evaluations and in the formulation of policies for developing science. http://home.iprimus.com.au/orangeycc/index.htm

• REPP - ANU, Canberra, Australia The Research Evaluation & Policy Project (REPP) was established as a unit in the Australian National University in 1996. It is the Australia's leading centre for the systematic evaluation and mapping of research across all fields of scholarship. In particular, REPP focuses on the advanced quantitative analysis of scientific performance and the organisational structure of Australia research landscape.

http://repp.anu.edu.au/home.htm