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: . , , , , . (.. opt-in ). , (.. opt-out ), . , . Filip Kotler,Marketing Management: Analysis, planning and control, Prentice Hall, 2003 . -. , , , 2009 . -. , . -. - , , , 2011 - , - , , 8 , - , 2007 . Burnside, Calling the shots, Marketingnne Massey, Ring my bell, Marketing Business( 1992), Kevin R.Hopkins , Dialing into the future, Business week(28 1997) artin Everett, Selling by telephone, Sales and Marketing Management( 1993 ), hn F.Yarbrough, Dialing for dollars, Sales and marketing management( 1997 ) http://www.novamakedonija.com.mk/NewsDetal.asp?vest=48131050376&id=10&setIzdanie=22850 http://mk.wikipedia.org/wiki/%D0%94%D0%B8%D1%80%D0%B5%D0%BA%D1%82%D0%B5%D0%BD_%D0%BC%D0%B5%D1%98%D0%BB%D0%B8%D0%BD%D0%B3 http://www.total.com.mk/default.aspx?mId=10&articleId=604 http://marketing365.blog.mk/2012/10/23/eptem-dobra-kampanja-na-diler-na-porshe/ . -. , , , 2009, .240

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Tony Goad, Distinguishing marks, Marketing business( 1992 )

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Hi ho, hi ho, down mine we go- ohn Hagel III Jeffrey F. Rayport, The coming battke for customet information, Harvard Business Reviw(januari-fevruari, 1997 godina)

HYPERLINK "http://www.novamakedonija.com.mk/NewsDetal.asp?vest=48131050376&id=10&setIzdanie=22850"http://www.novamakedonija.com.mk/NewsDetal.asp?vest=48131050376&id=10&setIzdanie=22850

http://marketing365.blog.mk/2012/10/23/eptem-dobra-kampanja-na-diler-na-porshe/

HYPERLINK "http://www.kapital.mk/mk/dneven_vesnik/27218/direkten_marketing.aspx?iId=42"http://www.kapital.mk/mk/dneven_vesnik/27218/direkten_marketing.aspx?iId=42

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