스마트미션투어 대덕특구 첨단과학(161221) pdf버전
TRANSCRIPT
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Smart Mission Tour
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2016. [email protected]
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TOUR
SCIENCEAugment
SmartVirtual
Reality
GameLine
Connection
Participation
Storytelling
FamilyGame
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3
3
?
?
?
26
/
!!!
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4
,
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5
,
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6
Solution
- ?
- Interactive UP
- , Quality UP
+ + +
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Solution
Solution
- ,
, (Story)
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-
,
?
UP SF -
, ,
Problem
.
,
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8
Concept
, , , !!
(, , , )
Interactive
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9
- : - : 2 30 ~ 3- : ~ - : (2F, 1F, 1F) +
- , SF-
- "Blue Eyes "
( ) 2()
( )
()
1 ( )
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10
-1
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11
- 2
App
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12
Content -
Interactive
Passive
, ,
.
.
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13
(-//-/)
, , ,
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14
- Passive
,
: !!!
12
3
, -
4
: ,
,
- -
1
2
: , !
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15
- Interactive
1835
Interactive
( )
() ,
!!!
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Reward
16
: 1
: 3
: Offline
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One-way
Interactive
(, )
,
, One-Way
,
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Customer-STP
Segmentation Targeting Positioning
10 11.7%
20 12.58%
30 14.55%
40 16.64%
50 15.44%
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10~16
//293,895
5,840,08510~19
.
.
.
0~9 8.7%
10(10~16)
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Free
/
/ MT
&
,
/
B2B, B2G B2C
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Platform
POOL
- KBS
- KBS VJ
- SBS
- KBS
- KBS
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/
(, , )
POOL -
- - -
()
POOL
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Platform
POOL
- KBS
- KBS VJ
- SBS
- KBS
- KBS
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/
(, , )
POOL -
- - -
()
POOL
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Platform
Free
Target
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- / 17 1
- 3
- 17
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, , ,
,
- /
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3
6
BM
9
18, 9
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Pivoting
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26
) tbs TV KBS SBS
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...
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77.6% / 46.6%
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Smart Mission Tour