-17 national public health marketing...
TRANSCRIPT
![Page 1: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/1.jpg)
‘Support not exhort’
England’s 2014-17 national public health marketing strategy
26th September
![Page 2: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/2.jpg)
Introduction
![Page 3: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/3.jpg)
![Page 4: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/4.jpg)
![Page 5: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/5.jpg)
Challenges
![Page 6: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/6.jpg)
#1.
Benevolent
myopia
![Page 7: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/7.jpg)
#1. Benevolent myopia
#2. Short-termism
![Page 8: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/8.jpg)
#3. One-system thinking
#1. Benevolent myopia
#2. Short-termism
![Page 9: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/9.jpg)
= Inertia
![Page 10: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/10.jpg)
How we approached it
![Page 11: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/11.jpg)
Asset based
Talk (3 questions)
Model
![Page 12: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/12.jpg)
What’s in it?
![Page 13: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/13.jpg)
September 2014
![Page 14: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/14.jpg)
Five principles
1.More opportunities to engage
2.‘On demand’ Public Health
3.Only ever in partnership
4.Locally driven
5.Transparent and evidence led
![Page 15: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/15.jpg)
More opportunities to engage
15
Content AgileDosage
![Page 16: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/16.jpg)
More opportunities to engage
16
OwnedProducts Social
![Page 17: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/17.jpg)
Locally driven and partnership
17
Products Co-creation Never Alone
![Page 18: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/18.jpg)
Transparent and evidence led
18
Spend PrototypeData
![Page 19: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/19.jpg)
Lifestage based
![Page 20: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/20.jpg)
![Page 21: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/21.jpg)
Putting it into practice
![Page 22: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/22.jpg)
Content – On Demand – Evidence - Local
![Page 24: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/24.jpg)
What impact has it had?
![Page 25: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/25.jpg)
1.Intrinsically long term
2.New structure
3.New programmes
4.New investment
5.Commitment Device
6.New attention…
Impact
Creates space
to focus on
better
![Page 26: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/26.jpg)
What impact has it had?
![Page 27: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/27.jpg)
And finally…
![Page 28: -17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop](https://reader035.vdocuments.net/reader035/viewer/2022071216/6046d854e4a90e0767252cbf/html5/thumbnails/28.jpg)
Better feels better
Control is liberating
If more of us publish