1. Definition of Vision and Mission2. The Relationship among Vision, Mission

and Management Control System3. The Changes of Vision and Mission4. How to Create The Statement of Vision

and Mission5. Why Vision and Mission need to be

Documented6. The Importance of Vision and Mission

in the Organization

Agenda

What is Vision?

Burt Nanus : “A realistic, credible, and attractive future for organization.“

J.B. Whittaker : “Outlines what the organization wants to be, or how it wants the world in which it operates to be in a idealised view of world.”

Oren Harari : “ Describe a set of ideals and priorities, a picture of the future, a sense of what makes the company special and unique, a core set of principals that the company stands for, and a broad set of compelling criteria that will help define organizational success.”

Realistic : Based on reality.Credible : Must be believable.Attractive : If vision is going inspire and motivate those in organization, it must be attractive.Future : Not where you are now, but it’s where you want to be in the future.

A view, description, or illustration about what

the company want to be in a future life. A final goal from the company. Vision plays an important role for organization

because it gives focus on strength and weakness that the company has so it really helpful to achieve their goals.

Vision must be containt an ideal condition in the realistic future, persuade, and attractive.

What is Vision?

An effective vision should have :

1. Conceptualize2. Desirable : Attractive3. Feasible : Realistic4. Focused : Clear objective5. Flexible : Responsive to environment change-over6. Communicable : Easy to understand.

Characteristic of Vision

What is Mission?

Kotler dan Armstrong (2003, p57) : “ Mission is a statement about the objective of the company, what the company want to achieve in a spacious environment..”

Salusu : “Representation about the goal of organization that shown from their product and service, fulfill the society needs, and the value that the company can obtain in the future.”

Drucker (2000 : 87) : A basic or fundamental reason about the existence of company.”

What is Mission ?

An action or steps that needed to objectify or actualize the vision from the company.

A written declaration of an organization’s core purpose and focus that normally unchanged over time.

Mission was created to communicate the investor or stakeholder about the objective and give a focus to the activities that give an impact to the achieving vision. Mission is something to be accomplished.

Example of Vision and Mission

Vision and Mission in PT. Adhi Karya Tbk.

• Vision Statement : “ Be a first choice in a construction and

engineering. ”

•Mission Statement : “ To create value for our shareholders, meeting customer needs with products

and services that are reliable and quality, providing a safe working

environment and provide opportunities

to grow professionally for the

employees. ”

The relations among Vision, Mission and

MCS MCS is a system that used by

management to build a future life from the organization and a tool for achieve the vision and mision.

Vision and Mission is a reference tool for MCS to take the company reaches their goal.

If the company doesn’t have a MCS, they will distress to face a radical or rapidly changing so it will bother their organization activity in planning and predicting the target of this organization.

The relations among Vision, Mission, and MCS

Management Control System

Vission and Mission

Changing is the most important component which is needed by the organization to face the globalization. ( Hawthorne, 2010)

The Changing of Vision and Mission

This changing can be done by change the organization’s strategy ( Hawthorne, 2010)

Vision and mission are the basic thing which can communicate the organization objectives to employees and customers

The level of aspiration Crisis/Crutial condition Demand from the coalition Changing of organization’s

life cycle

The reason of changing vision and

mission

Why do Vision and Mission need to be Documented?

A new business or organization

is just a bunch of ideas

Vision is abstract, thats why

must be translated into a series

of words that came to be called

the Mission, and is written in

the company's business plan

According to Peter Ducker, a business is not defined by

its name, or the declaration of the company's

establishment clause, but but is defined by the business

mission.

The mission statement includes a clear statement about

what you want to target and provide information on how

an agency works.

The more complete the mission statement, the easier the

mission is translated into operational details.

The importance of Vision

There is a positive relationship between mission

statements and organizational performance-

Bart and Baetz (November 1998)

Companies that have a mission statement

produces 30% more profits in certain financial

standards than companies that do not have

them- Business weeks (1999, edition F12)

THANK YOU FOR YOUR ATTENTION