2002 ibm corporation 1 bit final year project business context
DESCRIPTION
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited 3 Business Context – Early Questions Who will use, will you need to partner? Who will you approach for funding? How How will this function? How will this fit in with other systems? How do the finances stack up?TRANSCRIPT
© 2002 IBM Corporation
1
BIT Final Year Project
Business Context
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited2
Business Context – Early Questions
WhatProduct, Service
WhyWhy Now, Why You?
WhereMarket, section of market
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited3
Business Context – Early Questions
Who
will use, will you need to partner?
Who will you approach for funding?
How
How will this function?
How will this fit in with other systems?
How do the finances stack up?
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited4
Business Context – Early Issues
SWOT Analysis
Competitor Analysis
Potential success strategies
Justifications of Assumptions made
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited5
Assessing the Idea
Market Research – The next Step
Desk / Secondary Research
Market Research Reports , Statistical Publications
Trade Magazines, Press Cuttings, Internet
Resources- your Local Enterprise Agency;
- Your Invest Northern Ireland regional office;
- Your local library or Belfast Central Library;
- European and Business Information Centre, Upper Galwally.
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited6
Assessing the Idea
Primary Research- Face to face interviews
- Telephone interviews
- Postal questionnaires
- Discussion or 'focus' groups
- Attending Conferences
- Samplings.
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited7
Answers Required
what is the overall size of the market?
are there any trends which are noticeable? e.g. are sales increasing or decreasing?
who buys this product or service?
who uses this product or service?
who actually makes the decision to buy?
when and how do people buy?
where do they buy?
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited8
Answers Required
what essential features must the product or service have?
why do people buy?
what benefits are people buying?
are there any standards or regulations my product or service must observe?
who are my competitors?
what are their strengths and weaknesses?
what price should I charge?
what terms and conditions do buyers expect?
timetabling expertise with managed implementation training and consultancy © 2004 eventMAP Limited9
Initial Answers
Essential Idea ‘flows’ from initial research
Clear evidence would be shown in Interim/final report of marketing effort made.
This should be revisited at all stages of the project
We will discuss these issues at next week business meetings / tutorials
© 2002 IBM Corporation
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Questions?