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Wyeth

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April 21, 2023

Wyeth Intranet Content Management

Wyeth Intranet Content Management

Joanne Jackson, Associate Director Global Web TechnologiesJune 2008

AgendaAgenda

Intranet Overview Content Management Problems WebBuilder

Timeline Highlights User Feedback

Process & Governance Lessons Learned

About WyethAbout Wyeth

Global leader in the pharmaceutical industry

45,000+ employees

120 locations around the world

$21B annual sales

Pharmaceuticals, Consumer Health, Animal Health products

Intranet OverviewIntranet Overview

Inside Wyeth receives 39,000+ unique visitors per month – 85% of all employees

1.2 million visits per month Key Intranet Services

Content management: WebBuilder, Interwoven TeamSite Search: Google Search Appliance Web analytics: WebTrends Collaboration: eRoom

Content Management ProblemsContent Management Problems

Problems with existing solutions, before WebBuilder Multiple solutions to meet different needs. Technology and cost barriers to entry. Difficult to maintain content.

WebBuilderWebBuilder

Vision Provide a powerful and easy to use platform for

communicating and sharing information on the Wyeth intranet

Remove technology bottlenecks Eliminate licensing costs and need to hire experts

WebBuilder TimelineWebBuilder Timeline

ConceptJul 2006

PlanOct 2006

Develop Dec 2006

Launch Mar 2007

Initial idea proposed by legacy CMS architect

Determine scopeBuild consensusSelect teamPlan approach

Define requirementsCodeTestMaintain buy-inGenerate excitement

Pilot with local usersAddress issuesGeneral availability June 2007

WebBuilder HighlightsWebBuilder Highlights

Point and click “If you can use Powerpoint you can use WebBuilder”

Build pages by selecting webparts: Text & graphics - Quick Links Forms - Document Lists Announcements - Tabbed content

Drag and drop Easy to rearrange pages and navigation

Self-service security

WebBuilder Site FunctionsWebBuilder Site Functions

Edit Site button offers all site administrator functions.

Visible only to WebBuilder site admins.

Changes are made directly to the live site.

WebBuilder - AnnouncementsWebBuilder - Announcements

An announce-ments webpart.

Admins edit webpart settings to add new items and configure the display.

WebBuilder - FormsWebBuilder - Forms

WebBuilder NumbersWebBuilder NumbersWebBuilder Sites

133 154 146 146 152187 194 224 251 268279323

389

485530

0

100

200

300

400

500

600

January February March April May

Sites in Development Sites in Production Publishers

Scope: US, ex-US, English, other languages

User FeedbackUser Feedback

82% of survey respondents said: WebBuilder contains all the features they need WebBuilder is easy to use

Survey comments: “This tool is excellent. I took the class on Monday and by Tuesday I

had our whole site built!” “Great tool. Hope to have all of Andover using this tool as a

standard for web development.” “Once a user is set up with WebBuilder, I don’t have to sit with

them everytime they need to make a change. Some people always wanted me to sit with them for every change.”

Complete online form

Build new site

Plan new site

Site reviewed and approved by cross-divisional governance group

Launch new site

Support provided by web operations team

Monthly education forums

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Process and Governance

Lessons LearnedLessons Learned

Develop capabilities for the 80%. Build and maintain buy-in at management and users levels both. Cultivate a super user group for assisting other users. Use this

group for testing new ideas.