© 2007 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Moving up to HP DAT 160 MediaSpeaker: Andrew Dodd

DAT 160 Media

New!

www.hp.com/go/storagemedia

Product Description

• 6th generation DDS DAT data cartridge and cleaning cartridge, offering superior capacity and performance over DAT 72. With 160 GB compressed capacity and capable of supporting 12 MB/sec in DAT 160 tape drives, HP branded DAT 160 cartridges are exhaustively tested for maximum reliability in restore performance

Product Features• Up to 160 GB capacity on a single DAT 160

cartridge

• New, wide 8mm form factor

• Transfer rate of 12MB/sec in DAT 160 tape drives

• New cleaning cartridge – “DAT Cleaning Cartridge II”

DAT 160 Media

Value!Customer Benefits

• Increased capacity on a single tape creates smaller footprint for backup and archiving.

• De facto standard - current installed base over 6 million and over 15 million DAT drives shipped since its 1989 intro

• Faster transfer speed reduces back up window• Superior restore reliability and performance assured

by HP brand specifications – deeper and wider than industry norms

• HP media customers benefit from:• HP’s combined drive and media expertise =

better together• “Real Life” media reliability testing. • HP suspends supply of media which does not

meet HP standards• may still ship under other, less stringent,

brands.

HP StorageWorks DAT 160 Tape Drive

Product Features Performance

- Storing up to 160GB on a single DAT 160 cartridge- Delivering backup speeds of up to 50GB/hr- Matching SMBs backup window requirements

Affordability - Low cost of ownership, driven by low-cost, durable DAT media- Additional investment protection through a painless upgrade path with a robust

future roadmap- Choice of models and interfaces including USB 2.0 for universal plug and play and

Ultra 160 SCSI for legacy systems

Highly Reliable/Durability- Assured compatibility and interchange with two previous generations- Proven track record, largest installed base of any tape technology- Industry leading MTBF

Product Description

• Protect your small or medium business with the highest DAT backup capacity and performance available in a 160GB tape drive with a choice of USB 2.0 and SCSI connectivity.

New!

Customer Profile

• SMBs who have outgrown the capacity/ performance of their existing DAT− SMBs who may be venturing into backup for the first time –

e.g. especially Manufacturing

• Key requirements from backup solution− Ease of use and data management issue (time taken for

backup and restore)

− Assured data retention for compliance with government regulations

− Low cost – initial purchase price, ongoing cost of media, cost of resource

− Reliably recover from catastrophic disaster

Customer Needs

Disk/D2D− Good first line data protection system− Meets the needs for fast random access− But, on its own, it is not a balanced solution.

Tape− Removable, portable, small - unlike disk provides not just data protection but

as it’s physically removed from the server, also protects from all kinds of catastrophes from human error, through fire flood and storm to malicious attack and theft.

− Lower cost per GByte − Disaster recovery capabilities, OBDR− Robustness, 25 year shelf life

Customer Impact of HP DAT 160

Customer Problem Current Solution How HP DAT 160 solves this problem

Restore and Recovery Times

DAT-72 Double the transfer rate and more than double the capacity of DAT-72

Data Growth and Backup Window

DAT-72 Double the transfer rate and more than double the capacity of DAT-72

Reliability Challenges Tape is perceived as unreliable

HP 3rd party media testing demonstrates superiority of HP versus other brands

DAT-160 expands on a trusted industry format

Business Continuity Tape increasingly moving to archival usage model

DAT-160 expands on a trusted industry format

30-year shelf life makes DAT 160 ideal.

DAT 160 Media

• DAT 160 media puts information to work by:− Doubling the capacity per cartridge

− Supporting WORM format (although WORM cartridge will not be released at this time)

− Extending the DAT roadmap, the most successful low end tape format of all time

Simplicity

• Builds upon popular DAT / DDS technology

• Massive installed base - 6 million

Agility

• New wide form factor increasing capacity

Value

• Low cost of ownership

Customer Impact of DAT 160

• IDC SME Storage Study 2005 says 27% of SMEs do not have a backup.

• Gartner Group says that less than 1% of SMEs perform daily backups.

• Fifty percent of companies that lose their data go out of business immediately and ninety percent don't survive more than two years*

• Only three percent of all data loss is caused by fire, flood and other such disastrous events. The most common causes are hardware or system malfunction (44 percent), human error (32 percent), software corruption (14 percent) or viruses (7 percent)**

*University of Texas Center for Research on Information Systems** Baroudi Bloor Group (2004)

NSS NPI Launch Kickoff Presentation

HP Confidential 10

The SME Backup Black Hole

IDC SME Storage Survey 2005

Pricing At Launch

SKU Description List Price

C8011A HP DAT 160 160 GB Data Cartridge $48

C8015A HP DAT Cleaning Cartridge II $40

≥16 MB/s

~300 GB

LongerWide Tape

Native Transfer Rate

NativeCapacity

90mTape

1990 1996 20031999 Approx +2 yearsper generation

1993

Media Type

183KB/s

2 GB

≥16 MB/s

~300 GB

≥8 MB/s

~150 GB

≥5 MB/s

80 GB

≥3 MB/s

36 GB

1- 3 MB/s

20 GB

≤1.5MB/s

12 GB

≤720KB/s

4 GB

90mTape

Longer Wide Tape

150m Wide Tape

170m Tape

150m Tape

125m Tape

120m Tape

LongerWide Tape

DDS2

DDS1DDS2

DDS3

DDS4DAT 72

DAT 160DAT

7th Gen

DAT8th Gen

Read/WriteCompatibility

DAT roadmap

NSS NPI Launch Kickoff Presentation

HP Confidential 13

Additional information• For further information:• www.hpdat160.com • www.hp.com/go/storagemedia • www.datmgm.org