© 2007 stamats inc. – 1 enrollment background enrollment at sjc has been a rocket ride fall...

© 2007 Stamats Inc. – 1

Enrollment background

• Enrollment at SJC has been a Rocket Ride

• Fall Headcount increased by 432% since 1982 from 1868 students to a high of 9270

• Fall 2000 HC 6650 compared to Fall 2006 9941 (+52%)

• Fall 2000 FTE 3363 compared to Fall 2006 4109 (+22%)


Rocket Ride

San Juan College20 Year Enrollment Trend

2,8552,833 3,068 3,098

4,2774,744

5,073 4,9455,345 5,458

5,839 5,929 6,0456,650

7,344

8,196

9,2709,128

9,941

8,993

1,378 1,449 1,581 1,5781,987 2,106 2,281 2,335

2,567 2,548 2,8073,0283,086

3,363 3,5304,008

4,182 4,259 4,196 4,109

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

Nu

mb

er

of

Stu

de

nts

Headcount FTE

Fall 1999 through Fall 2003, SJC Skyrockets with 10% headcount increases each fall

Headcount FA98 5929 % IncreaseFA99 6045 10%FA00 6650 10.4%FA01 7344 11.6%FA02 8196 10.4FA03 9270 13.1


Taking Care of BusinessDouble digit enrollment increases contributed to an

environment focused on: – Taking care of the students who came to SJC– Providing high quality customer service– Expansion of programs and offerings– Juggling to keep up with the demand– Building infrastructure to handle the growth

Rather than:– Aggressive Recruitment Efforts– Fully Developed Retention Strategies– A Comprehensive Enrollment Management & Marketing

Plan


Headcount Headcount FTE FTE

FA98 5929 % Change 3028 % Change

FA99 6045 +10 3086 +1.9

FA00 6650 +10.4 3363 +8.9

FA01 7344 +11.6 3530 +4.9

FA02 8196 +10.4 4008 +13.5

FA03 9270 +13.1 4182 +4.3

FA04 9128 -1.5% 4259 +1.8

FA05 8993 -1.5 4196 -1.5

FA06 9441 +4.9 4109 -2.0

When things started changing – fall 2004


Engage services of national marketing firm – Stamats – in

spring 2007.

Student survey conducted in summer 2007

Enrollment Management Task Force formed in fall 2007


Primary Objectives of Survey

To assist San Juan College in its recruitment processes by providing insights regarding traditional and adults students. Specifically:

– How do applicants view San Juan College?

– How did applicants feel as a prospective student?

– What are the potential barriers to entry keeping students from pursuing higher education?

– What services could be offered to students that would be of value to them?


Method

• Stamats completed a total of 266 telephone surveys among San Juan College’s 2007 applicants:

– 133 completed surveys among traditional age applicants (ages 18 to 24)

– 133 completed surveys among adult applicants (ages 25 and older)

• List provided by San Juan College

• Survey development, data collection, analysis, and report writing conducted by Stamats

• Sampling error of ±5.5% at the 95% confidence level for the entire sample


Demographic Overview

Gender – 53% female; 47% male

Race – 45% Caucasian; 35% Native American; 12% Hispanic; 2% African American; 1% Asian; <1% mixed – no dominant race; 4% refused

Age – 50% under 25; 24% 25 to 34; 10% 35 to 44; 10% 45 to 54; 4% 55 or older; 2% refused


Traditional-Age Applicants(18-24)


2%

4%

11%

14%

23%

44%

0% 10% 20% 30% 40% 50% 60%

Earn an associate'sdegree

Still deciding

Earn a certificate

Taking courses, nodegree or certificate

Start a bachelor's degree

Complete a GED

Generally speaking, what is your educational goal at this time?

Current Educational Goal

• Not surprisingly, the most prevalent goal among traditional age applicants is to earn an associate’s degree


Reasons for Pursuing Additional Education

• Similarly, it should not come as a surprise that the majority of students are looking for an associates degree to pursue a new career

• However, students not naming San Juan as their first choice are five times more likely to indicate they plan to transfer to a bachelor’s program

• As more students view two-year institutions as a stepping stone to a four-year degree, it is important that San Juan is accommodating this and communicating the transferability of its two-year degree into four-year institutions

2%

11%

16%

24%

46%

0% 10% 20% 30% 40% 50% 60%

Associatedegree/certificate for a

new career

Personal enrichment

Prepare for transfer to BAprogram

Associatedegree/certificate for

current career

Earn a GED

More specifically, why are you considering pursuing additional education?


Concerns in Pursuing Education

12% 8% 80%

18% 28% 54%

20% 26% 53%

21% 15% 64%

37% 22% 41%

44% 22% 35%

0% 20% 40% 60% 80% 100%

Paying for college

Managing time betweenwork and classes

Transportation to andfrom campus

Not being prepared forcollege-level courses

Managing time betweenfamily and classes

Finding child care

Major concern Lesser concern Not a concern at all

• This graph indicates the top barriers to entry facing traditional- age applicants

• Of most concern should be helping students understand how they can pay for a San Juan education and how they can balance work and taking classes

• While these aggregate results suggest that only two major barriers exist, the following slide breaks down these results by race

• Specifically, a larger percentage of Native American applicants indicate having concerns regarding their education


Concerns in Pursuing Education by Race

• Native American students have significantly higher concerns regarding their pursuit of higher education

• Specific services should be aimed at this portion of the student population such as transportation to and from campus as well as child care assistance

• Additionally, Hispanic and Native American students alike could use extra help in understanding exactly how to finance their San Juan education, as well as help ensuring they are prepared for the rigors of college-level coursework

Percent Saying “A Major Concern”

Caucasian Hispanic Native American

Paying for college 28% 50% 55%

Managing time between work and classes 28% 25% 44%

Transportation to and from campus 6% 0% 36%

Not being prepared for college level courses 4% 25% 31%

Managing time between family and classes 6% 19% 27%

Finding child care 2% 6% 20%


Potential Services of Interest

20% 12% 68%

20% 22% 59%

24% 32% 44%

25% 27% 48%

35% 30% 35%

44% 33% 23%

48% 23% 29%

50% 25% 26%

56% 22% 23%

0% 20% 40% 60% 80% 100%

A personal advisor to help you with the applicationand financial aid

Computer labs

Financial aid counseling

Academic counseling to assist in course selection

Personal tutoring services

An extension site located near your home

Dining services on-campus

A shuttle from your neighborhood to the college

On-site child care at the college

Very interested Somewhat interested Not at all interested

• Among the aggregate traditional-age population, we see that the top four items in the graph have substantial interest

• However, other services tested should not be ignored, as minority students tend to show strong interest in many of these, as shown on the following slide


Potential Services by Race

• We again see that all potential services tested are of most interest to Native American applicants

• Particularly, notice the unique need for a college shuttle among this group as well as the much stronger interest in a personal tutoring service and computer labs

• These results suggest that if feasible, implementing all of these services would be beneficial to students, Native Americans in particular

Percent Saying “Very Interested”


A personal advisor to help you with the application and financial aid

36% 63% 69%

Computer labs 32% 38% 67%

Financial aid counseling 32% 44% 59%

Academic counseling to assist in course selection 36% 44% 55%

Personal tutoring services 19% 25% 53%

An extension site located near your home 21% 13% 33%

Dining services on-campus 21% 19% 30%

A shuttle from your neighborhood to the college 6% 6% 33%

On-site child care at the college 13% 13% 28%


Program Format Preferences

73%

7%

20%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

On-campus courses Online courses On-campus/online blend

Which of the following would you prefer?

• Much in-line with national traditional-age student research, the large majority of students are interested in on-campus courses only

• While an online education may be more convenient, many traditional-age students desire the traditional college campus experience that allows them to have hands-on experience, interaction with classmates and professors, and the associated experiences of attending a college


50%

19%

31%

0% 10% 20% 30% 40% 50% 60% 70% 80%

I have the disciplinerequired for an online

course

I would need morepreparation

Online courses are not forme

How prepared do you feel you are to complete online coursework?

Feelings Toward Online Education

• Consistent with the results from the previous slide, many students simply state that online courses are not for them

• As we will see shortly, online courses are more embraced by adult students


On-Campus Class Preferences

• Again due to the desire for a traditional college experience, over two-thirds of traditional age students prefer daytime classes during the week

• Regarding day classes: The majority of respondents would prefer classes early in the week – Monday through Wednesday

• Among those desiring night classes, 67% had no preference for day of the week. The remaining were equally split among all days except Friday

• For the very small percentage preferring weekend classes, Saturday was favored by 75% of respondents

Percent

Daytime classes during the week 68%

Classes at night during the week 16%

Three hour classes once a week 12%

Classes on the weekend 3%

No preference/don’t know 2%

Among on-campus class options, which of the following would you most prefer?


Learning about San Juan College

• It is interesting to see such a high percentage citing their high school counselor for this question

• According to our 2007 TeensTALK ® study, only 10% of students nationwide first learn about the college they attend from a high school counselor or teacher

• With such a large percentage of San Juan’s applicants first learning about the College from their high school counselor, it is vital that San Juan College is creating strong relationships with the local high schools, ensuring they are up-to-date on what San Juan has to offer traditional-aged students

Percent

From my high school counselor 44%

Talked with friends or family members 26%

Visited the campus 8%

General Web search for colleges 5%

Don’t remember 5%

Got advice from an employer for whom I’d like to work

3%

Contacted the admissions office at San Juan College

2%

Talked with my employer 2%

How did you first begin to collect information about San Juan College?


Perceptions of San Juan College

• Overall, these are strong ratings, which are to be expected from applicants of a college

• However, personal attention ratings are low. With 71% of San Juan’s students being low- income and first-generation college students, this is a concern as these two groups are traditionally the most likely to not understand the college admission process

• Interestingly, students not naming San Juan as their first choice tended to assign lower ratings only in academic-related attributes (quality of their program, quality of faculty, personal attention from faculty, and job opportunities for graduates)

Mean Rating

Percent

“Very Good”

Ease of being accepted into San Juan 4.3 61%

Relevance of classes to real world jobs 4.3 54%

Job opportunities available to San Juan graduates 4.3 55%

Convenience of San Juan's location 4.3 57%

San Juan's ties to the local community 4.2 51%

Flexibility of class schedules 4.2 53%

Total cost to attend after financial aid and scholarships 4.2 48%

Ease of credit transferability to a four-year program 4.2 47%

Quality of your academic program/major at San Juan 4.1 47%

Quality of academic advising 4.1 45%

Quality of San Juan faculty as teachers 4.1 48%

Personal attention from faculty and staff 3.9 39%

Please tell me how much you agree with the following statements regarding aspects of your communication with San Juan College so far.


Greatest Strengths

• It appears that applicants appreciate the convenient location and quality academics offered at San Juan

• Beyond that, it appears that they are appreciative that San Juan is available to help them further their education, prepare for a career, or generally accomplish their goals

Percent

Good academics 26%

Close to home 26%

To further my education 23%

For career preparation 10%

It’s affordable 7%

I’ve heard good things about San Juan 5%

Rural location 4%

Accomplish my goals/sense of achievement 3%

Please finish the following sentence:

I would choose to attend San Juan College because ________


Greatest Weaknesses

• It is very encouraging to see that over half of respondents cannot name a disadvantage to attending San Juan College

• Also, we do not see a dominant disadvantage, with the exception of students feeling San Juan is too far from their home (an attribute out of San Juan College’s control)

Percent

None, don’t know 51%

Too far from home 14%

Being able to work while attending 4%

Cost, financial concerns 4%

No on-campus housing 3%

Too close to home 3%

Lack of programs 3%

It’s location 2%

Long commute 2%

Lack of transportation 2%


The primary disadvantage of attending San Juan College is ________


Overall Impression

0%2%

18%

38%

42%

0%

10%

20%

30%

40%

50%

60%

Very poor Poor Average Good Very good

What is your overall impression of San Juan College?

• These individual ratings combine for a mean of 4.2 on a five-point scale, a very strong rating

• Typically, we see the largest percent of respondents assign a rating of “good.” Therefore, having the largest percentage rating San Juan as “very good” is a strong testament to the College, as is having only 2% of respondents assign a negative rating


Position in Choice Set

53%

33%

14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

First choice Second choice Third choice or lower

Is San Juan College your...

• These results strongly indicate a large percentage of these applicants will be enrolling at San Juan College this fall


Likelihood of Recommending San Juan College

2% 2%

28%

68%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Not at all likely Not very likely Somewhat likely Very likely

How likely would you be to recommend San Juan College to a friend or family member?

• These results are important, as likelihood of recommending something to a friend or family member is considered the strongest measure of customer satisfaction

• With nearly 70% saying they are “very likely” to recommend San Juan, it is safe to say that applicants are generally pleased with their experiences with the College thus far

• Additionally, word-of-mouth is the most believable form of marketing. San Juan can rest assured that its applicants (and likely current students) are speaking positively to others about the College


Visiting the Web Site

• While the majority of students have visited the San Juan Web site, we may have expected an even larger percentage among applicants

• San Juan must either enhance its strategy of driving prospective students to the Web site for information, or realize that they need to make all information available off-line, as nearly 40% are not visiting the Web site

Have you visited the San Juan College Web site?

Yes, 63%

No, 37%


Usability of Web Site

0%

5%

33%

62%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Very difficult Somewhat difficult Somewhat easy Very easy

How difficult or easy was it to find the information you were looking for on the Web site?

• Those having visited the Web site tend to be relatively pleased with the layout, as over 60% found it “very easy” to find the information they were looking for and another 33% found it “somewhat easy”


Visiting the Campus

• It is encouraging that the majority of applicants have visited the San Juan campus. These results indicate that feelings of intimidation with regard to visiting the campus may not be as widespread as initially thought

• Furthermore, nearly all (98%) indicate their visit to campus was helpful

• The following slide examines why students felt their visit to campus was helpful

Have you been on the San Juan College campus with the purpose of enrolling or applying for admission?

Yes, 75%No, 25%


Reasons Why Visit Was Helpful

Percent

My questions were answered 48%

Helpful/organized people 19%

Learned the layout of campus 14%

Helped me learn about the college 12%

I was able to enroll/register for classes 10%

They guided me; got me started 6%

Was able to take a tour 6%

(Visit was helpful.) Why?


Adult Applicants(25 and Older)


2%

2%

2%

2%

10%

17%

22%

39%

0% 10% 20% 30% 40% 50% 60%

Earn an associate'sdegree

Earn a certificate

Take some courses, nocertificate or degree

Still deciding

Complete a GED

Begin a bachelor's degree

Job-related training

Don't know/not sure

Generally speaking, what is your educational goal at this time?

Current Educational Goal(Top 8)

• While slightly more likely than traditional-age students to be pursuing a certificate or taking general courses, the largest percentage of adults are also looking to complete an associate’s degree

• The following slides highlight the associate’s degree and certificate programs that adult students are considering


3%

10%

25%

26%

33%

0% 10% 20% 30% 40% 50% 60%

Personal enrichment

Associate'sdegree/certificate for

current career

Associate'sdegree/certificate for a

new career

Prepare for transfer to BAprogram

Earn a GED

More specifically, why are you considering pursuing additional education?

Reasons for Pursuing Additional Education

• Among adult students, three prevalent reasons are seen, with each receiving a similar percentage

• It will be important for San Juan to understand that each of these educational goals has a substantial number and that each of these reasons for pursuing additional education comes with differing needs


Concerns in Pursuing Education

12% 9% 79%

12% 10% 78%

20% 17% 63%

26% 30% 44%

31% 31% 38%

37% 22% 41%

0% 20% 40% 60% 80% 100%

Paying for college

Managing time betweenwork and classes

Managing time betweenfamily and classes

Not being prepared forcollege level courses

Transportation to andfrom campus

Finding child care

Major concern Lesser concern Not a concern at all

• With the exception of “managing time between family and classes,” we see that adult students are less likely to rate any of these issues as major concerns

• However, items in which more than one-quarter of respondents indicate a “major concern,” should be seriously examined by the College

• The following slide examines these results by race, highlighting specific needs that may exist among certain sub groups


Concerns in Pursuing Education by Race

• Unlike the traditional student data, we see the largest amount of increased concerns among Hispanic adult students, though Native Americans indicate elevated concern on key items as well

• Again, specific services should be aimed at these groups of the San Juan College population to help alleviate some of their concerns

Percent Saying “A Major Concern”


Paying for college 32% 44% 43%

Managing time between work and classes 27% 50% 30%

Transportation to and from campus 14% 19% 10%

Not being prepared for college level courses 11% 25% 37%

Managing time between family and classes 25% 38% 27%

Finding child care 5% 31% 20%


Potential Services of Interest

20% 9% 71%

21% 24% 55%

23% 10% 67%

39% 20% 41%

43% 23% 34%

43% 23% 34%

44% 22% 34%

44% 28% 29%

54% 22% 24%

0% 20% 40% 60% 80% 100%

Computer labs

Academic counseling to assist in course selection

A personal advisor to help you with the applicationand financial aid

Financial aid counseling

Personal tutoring services

An extension site located near your home

On-site child care at the college

Dining services on-campus

A shuttle from your neighborhood to the college

Very interested Somewhat interested Not at all interested

• Among the aggregate population, we see significant interest in the top six items, in which nearly 40% or more of respondents indicate they are “very interested”

• The next slide shows interest in these services by race. These results again indicate that certain services are significantly desired by specific sub groups


Potential Services by Race

• This breakdown by race indicates that substantial interest exists among at least one group for each service with the exceptions of dining services and a college shuttle service

• Particular attention should be given to services in which two-thirds or more of a specific race indicate being “very interested”

Percent Saying “Very Interested”


A personal advisor to help you with the application and financial aid

37% 50% 67%

Computer labs 40% 63% 80%

Financial aid counseling 38% 56% 53%

Academic counseling to assist in course selection 33% 75% 57%

Personal tutoring services 33% 63% 60%

An extension site located near your home 33% 31% 60%

Dining services on-campus 16% 25% 33%

A shuttle from your neighborhood to the college 16% 25% 27%

On-site child care at the college 15% 56% 30%


Program Format Preferences

32%

27%

41%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

On-campus courses Online courses On-campus/online blend

Which of the following would you prefer? • With regard to online or blended courses, the adult student segment will be a more interested group than traditional-age students, as 68% would prefer some component of online education

• While online course interest is much stronger among adults, it is important to note that 57% of Native American adults would still prefer on-campus courses


23%

18%

59%

0% 10% 20% 30% 40% 50% 60% 70% 80%

I have the disciplinerequired for an online

course

I would need morepreparation

Online courses are not forme

How prepared do you feel you are to complete online coursework?

Feelings Toward Online Education

• As would be expected, adult students are significantly more likely to feel they are disciplined enough for online courses

• However, note that nearly 25% of adults state online education is not for them. It is important that San Juan College not alienate this segment of student by making too big of an online push for adult students


On-Campus Class Preferences

• These results show essentially equal preference for daytime classes, three-hour classes once a week, and night courses. The key to serving the adult population will be convenient access to courses whenever adults can fit them into their busy schedules

• With regard to preferred days of the week, adults were not particularly selective. The exceptions include Thursday and Friday night classes not being preferred and Saturday being preferred over Sunday for weekend courses

Percent

Daytime classes during the week 32%

Three hour classes once a week 28%

Classes at night during the week 25%

Classes on the weekend 11%

No preference/don’t know 3%

Among on-campus class options, which of the following would you most prefer?


Learning about San Juan College

• Note the word of mouth sources highlighted in blue. Adult students are relying heavily on word-of-mouth from people in their lives when learning about college

• However, there is a strong group (24%) that first learned about San Juan from the Internet. This highlights the need for a strong Web site and search engine optimization to ensure that they are reaching the San Juan Web site and they are receiving the information they need

Percent

Talked with friends or family members

24%

General Web search for colleges 15%

Visited the campus 13%

Talked with my employer 10%

Visited San Juan College’s Web site 9%

Got advice from an employer for whom I’d like to work

7%

Contacted the admissions office at San Juan College

5%

Newspaper advertisement 5%

Don’t remember 3%

From my high school counselor 3%

Completed an application 2%

Live close by 2%

How did you first begin to collect information about San Juan College?


Perceptions of San Juan College

• Similar to traditional students, these are generally strong ratings for San Juan College

• However, one concern arises. Adult students not naming San Juan as their first choice for college assigned significantly lower ratings regarding the relevance of classes to real -world jobs (mean of 3.9 compared to 4.5). This appears to be a very large disconnect for this group and perhaps a key reason for San Juan not being their first choice

Mean Rating

Percent

“Very Good”

Relevance of classes to real world jobs 4.3 58%

Quality of San Juan faculty as teachers 4.3 54%

Ease of being accepted into San Juan 4.3 63%

Flexibility of class schedules 4.3 54%

San Juan's ties to the local community 4.2 48%

Job opportunities available to San Juan graduates 4.2 54%

Quality of your academic program/major at San Juan 4.2 52%

Total cost to attend after financial aid and scholarships 4.2 49%

Personal attention from faculty and staff 4.1 47%

Quality of academic advising 4.1 46%

Convenience of San Juan's location 3.9 48%

Ease of credit transferability to a four-year program 3.8 28%



Greatest Strengths

• When asked to name the greatest strengths of San Juan College, adult students named the same items as traditional aged students

• This indicates that overall perceptions of San Juan College are rather consistent among these two audiences

Percent

Good academics 32%

Close to home 20%

To further my education 13%

It’s affordable 12%

For career preparation 11%

Online offerings 11%

Convenience 8%

Personal enrichment 6%

Rural location 4%

Friendly/helpful people 4%

Don’t know 3%

Have heard good things about the College 3%


I would choose to attend San Juan College because ________


Greatest Weaknesses

• Again, it is very positive to see that nearly half of adult respondents could not name a weakness of San Juan College

• With the exception of “too far from home,” (which San Juan cannot control) we do not see a dominant weakness among adult students

Percent

None, don’t know 44%

Too far from home 23%

Long commute 6%

Location 4%

Time away from family 3%

Working while attending 3%

Scheduling issues 2%


The primary disadvantage of attending San Juan College is ________


Overall Impression

1% 1%

13%

29%

57%

0%

10%

20%

30%

40%

50%

60%

70%

Very poor Poor Average Good Very good

What is your overall impression of San Juan College?

• These individual ratings combine for a mean rating of 4.4 on a five-point scale, slightly stronger than overall ratings among traditional aged students

• With nearly 60% of adult students rating San Juan as “very good” and only 2% assigning a negative rating, it is clear that San Juan College is a valued and appreciated institution to adult students


Position in Choice Set

71%

15% 14%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

First choice Second choice Third choice or lower

Is San Juan College your... • As adult students are very likely to only apply to one college, it is typical to see a large percentage naming the college as their first choice

• San Juan College is no exception, with almost three-quarters of adults naming it their top choice


Likelihood of Recommending San Juan College

2%4%

23%

71%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Not at all likely Not very likely Somewhat likely Very likely

How likely would you be to recommend San Juan College to a friend or family member?

• Again, these results are the best indicator of overall customer satisfaction

• San Juan is clearly satisfying the needs of adult students, as over 70% would be “very likely” to recommend the College to a friend or family member


Visiting the Web Site

• While the overall percentage is high, only 33% of Native Americans indicated having visited the San Juan College Web site

• Again, this group of students are not technology driven. It will be important for San Juan to accommodate Native Americans by providing information through mediums besides the Internet

Have you visited the San Juan College Web site?

Yes, 66%

No, 34%


Usability of Web Site

2%

14%

28%

56%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Very difficult Somewhat difficult Somewhat easy Very easy

How difficult or easy was it to find the information you were looking for on the Web site?

• Adult students having visited the Web site are less likely than traditional age students to have easily found the information they were looking for

• This suggests one of two things:

– First, adults tend to be less tech savvy than younger students. Having less experience with the Web in general, they may struggle with Web sites in general

– Second, it is possible that some of the information specific to adult students may not be easily found on the Web site

• It is recommended that San Juan further examine this issue to ensure that its Web site is user friendly for all groups of students


Visiting the Campus

• It appears that adult students are more likely to apply to San Juan without first visiting the College. While adults are generally more likely to enroll without a campus visit, San Juan would still be well served to try and bring these students on campus prior to enrollment

• This is further supported by the fact that nearly all (90%) of adult students that did visit the campus indicate their visit was helpful

• The following slide highlights reasons given for why the campus visit was helpful

Have you been on the San Juan College campus with the purpose of enrolling or applying for admission?

Yes, 53%

No, 47%


Reasons Why Visit Was Helpful

Percent

Helped answer my questions 40%

Helpful/organized people 32%

They guided me; got me started 11%

I was able to enroll/register 11%

Learned layout of the campus 6%

Got everything accomplished 5%

Helped me learn about the college 3%

Very accommodating 3%

Was able to meet current students 3%

Helped prepare me for going back to school 3%

(Visit helpful.) Why?


San Juan Communication: Statement Agreement

• Similar to traditional-aged students, San Juan is performing well with regard to student communication

• We again observed that Native American students are more likely to desire a brochure from San Juan, with 67% agreeing with this statement. This is again likely due to their lack of use of the Internet

% Disagree

%

Neutral

%

Agree

% Does Not Apply

It was easy for me to contact San Juan and request information 9% 8% 80% 3%

I received just the right amount of information from San Juan 8% 10% 76% 6%

I understood the San Juan application and financial aid application process

10% 11% 70% 9%

I felt very comfortable visiting the campus to talk with someone about starting college

8% 9% 54% 29%

The people at San Juan I’ve interacted with have been helpful 10% 6% 79% 5%

I would have benefited from more personal attention during the application process

37% 16% 40% 8%

I would have liked to receive a brochure from San Juan College 31% 16% 44% 10%



Conclusions• The reasons prospective students are considering additional education are diverse. Traditional

students are primarily attending to earn an associate’s degree for a new career, while adult students are nearly equally split between personal enrichment, starting a new career, or advancing within their current career. San Juan College must understand these differences in educational needs and assist students with all types of goals

• There is evidence that San Juan College is losing some students looking to transfer to BA programs. There is a growing trend of students starting at a two-year program before transferring to a four-year program. Therefore, it is important for San Juan College to have a strong transfer program, perhaps even establishing relationships with four-year institutions

• The traditional-age students that San Juan serves rely on their high school counselors for college advice more so than the average college-bound teenager. San Juan must establish strong relationships with the high school counselors within its service area, ensuring they are fully capable of explaining the benefits of San Juan College to the students they serve

• Traditional-age and adult students alike have very high opinions of San Juan College. Overall ratings are well above 4.0 as are the majority of individual ratings. Furthermore, nearly 70% of respondents would recommend San Juan College to a friend or family member. This result alone is the strongest testament of the positive feelings respondents have for San Juan College


Conclusions• While perceptions of San Juan College are strong, there are quite a few issues that the College needs

to be aware of that arise from the population it serves. In particular, it is important to pay attention to the barriers to entry facing Hispanic and Native American students

• Additionally, the potential college services tested in this study yielded strong interest, particularly among these underserved markets. San Juan should review these potential services and consider implementing all feasible items

• With regard to online programming, this form of education is not desired among traditional age students, who want the traditional college experience. However, it is very desirable among adult students, with two-thirds desiring some form of an online education

• It is important to not alienate the Native American population with a strong push to Web. This group is consistently less tech savvy, with many Native American adults (80%) being very interested in computer labs as a campus service. Additionally, only 33% of Native American adults have visited the San Juan College Web site

• As a consequence of low online activity, nearly two-thirds of Native American students agree that they wish San Juan College would have offered a print brochure. Again, it is important to meet these students where they are and offer information about the College in a medium they are comfortable with


Conclusions

• Another Web-related finding to consider is the larger percentage of adult students who struggled to find the information they needed from the San Juan Web site. San Juan College should investigate this more in-depth to understand where the disconnect with adult students is occurring and find ways to make this information easily accessible to this audience

• Campus visit questioning indicated strong interest for all activities tested from the Stamats Recruitment Audit. This further supports our initial recommendation that San Juan bolster its campus visit program by incorporating these visit activities

© 2007 stamats inc. – 1 enrollment background enrollment at sjc has been a rocket ride fall...

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