© 2008 cisco systems, inc. all rights reserved.c97-484593-00 1 cisco public docsis 3.0: delivering...
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© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 1Cisco Public
DOCSIS 3.0: Delivering the Connected Life
CCTA ConferenceJanuary, 2009
John Horrobin
Product Line Manager, CMTS BU
Cisco Systems, Inc.
2© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public
Agenda
What is DOCSIS 3.0?
New Services with DOCSIS 3.0
Deploying DOCSIS 3.0
Conclusions
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FasterSpeeds
BetterMulticast
Why DOCSIS 3.0?
MoreDevices
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What is DOCSIS 3.0?
DOCSIS 3.0 CMTSDS + US channel bonding
IPv6
IP multicast with IGMPv3 SSM
Downstream RFI
AES and other security enhancements
Network management enhancements
Integrated or modular CMTS
Supports DOCSIS 1.x/2.0/3.0 CMs
DOCSIS 3.0 Cable ModemMinimum 4 DS + 4 US channels
DS + US channel bonding
IPv6
IP multicast
Security enhancements
Works with DOCSIS 1.x/2.0/3.0 CMTS
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RF GatewayUniversal Edge QAM
Cisco DOCSIS 3.0 Solution
CMTS
Phase 188 DS channels
160 US channels
Phase 2184 DS channels160 US channels
Phase 3304 DS channels160 US channels
Phase 4512 DS channels480 US channels
HFCEMTA4X4 DOCSIS 3.02 Phone Lines
Cable Modem4X4 DOCSIS 3.0
Residential Gateway 4X4 DOCSIS 3.02 Phone Lines802.11 Wireless
Modular DS channelIntegrated DS channelIntegrated US channel
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DOCSIS 3.0 Benefits to Cable Operators
New services to generate more revenue
Improved bandwidth efficiency
Increased service velocity
Enables all-IP converged network
Lower Capex and Opex
Targeted upgrades
Connecting Customers with a New Generation of Cable Services
BusinessEthernet
Telepresence IP Video Ultra Broadband
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How DOCSIS 3.0 Drives Revenue for Cable Operators
Drive New Services Maintain Current Base
D3.0 Value Drivers
NewService
Offerings
Business Services
Up Sell of Anchor
Services
Advertising Revenue
Churn Reduction
Improve the Bundle/
Cross Sell Services
Enable Connected Home Services, N-
screenservices
Ubiquitous services across devices
Ultra HSD
Data backup
Telepresence
Internet video download Cable IP Video / IPTV
Leverage D3.0 Bandwidth for targeted
advertising
Leveraging Tru2way and IP enabled advertising
Internet video to the PC & other devices
“Ultra” broadband fromstandard HSD Improve user
experienceMatch or exceed
competitors services
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Video (CBR)
Data
Data + Video (VBR)
Fat pipes are more efficient
Dynamic bandwidth sharing on converged network
CMTS supports variable bitrate video
50% more video streams with VBR encoding at equivalent CBR quality (with 4-ch bonding)
Without expensive statistical remultiplexer
Unprecedented bandwidth efficiency for triple-play services
DOCSIS 3.0 Improves Network Efficiency in Delivering Converged Services
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Enabling DOCSIS 3.0 with Lower Cost per Channel and Higher Density
1: High-density LC5 Integrated 1.x/2.0 DS20 Integrated 1.x/2.0 US
2: Wideband SPA24 Modular DS with 3.0 DSCB2 SPA per uBR10012
3: High-density SPA Carrier6 SPA per uBR10012
4: Integrated 3.0 LC20 Integrated 3.0 DS20 Integrated 3.0 US
5: Modular 3.0 LC72 Modular 3.0 DS60 Integrated 3.0 US
0%
20%
40%
60%
80%
100%
120%
Co
st
pe
r D
ow
ns
tre
am
Ch
an
ne
l
De
ns
ity
(M
bp
s p
er
RU
)
CMTS Cost per Downstream
CMTS Density
1
2
3
4
5
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Emerging Markets APAC
Current DOCSIS 3.0 Deployment StatusOver 1 Million D3.0 CPE deployed on Cisco’s CMTS
North America Europe
Slow DOCSIS 3.0 demand
M-CMTS solution for D2.0 BW expansion enabling future D3.0 capability
Over 600k D3.0
CPEs
Plan to Cover 20% of Market
Powercom
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Agenda
What is DOCSIS 3.0?
New Services with DOCSIS 3.0
Deploying DOCSIS 3.0
Conclusions
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New services, changes in traffic & consumer trends…
Video in the Internet is driving bandwidth at 41% CAGR.
By 2012, 50% of internet traffic is expected to be video
0
10,000
20,000
2005 2006 2007 2008 2009 2010 2011 2012
PB
/mo
nth
Internet Video to TVInternet Video to PC
VoIPVideo CommunicationsGamingP2P
Web/Data
Social Networking
Streamingvideo
Competition Service Velocity
N-screen,Place & Time
shifting
Ultra HSD Data
Internet Video Growing RapidlyNew Services
Business Drivers
To address these trends, SPs need a robust IP pipe with more bandwidth to and from the home – DOCSIS 3.0 provides the robustness & the needed bandwidth
Source: Cisco
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PersonalChannels
Multi-formatInternet
Streaming
Photos
AdvancedAdvertising
InteractiveTV
Music
Photos
InternetVoD
Multi-screenDelivery
Personal
TelePresence
UserGenerated
Content
Web 2.0Integration
Social
Interactive
TransformingEnd User
Experience
DOCSIS 3.0 enables the delivery of Rich
Media
New MediaExperience
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Web 2.0 CommunicationTV
Consumer ExperiencesMore Visual, More Social, More personal
Many Devices, One Experience
From
Social Rich Media
Web 2.0 Personal
Broadcast & More
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Rapid EPG CustomizationRapid EPG
CustomizationNiche and Internet Content via XoD
Niche and Internet Content via XoD
Support for MultipleLanguages
Support for MultipleLanguages
Integrate Voice, Video and Data Services
Integrate Voice, Video and Data Services
IPTV for Cable OperatorsLeveraging the DOCSIS 3.0 Network – More services to more devices
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The SP “residential” Opportunity Expand the Value of “the Bundle”
View Personal Content on the TV
Interactive & Community / SocialApplications
Internet & PremiumContent Services Applications
Service Providers could bundle rich applications with their DOCSIS 3.0 SPEED offering!
Communications
Showcase improvement in Service velocity and user experience anywhere, anytime, anycontent
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$0
$2
$4
$6
$8
$10
$12
2007 2008 2009 2010
$30
$31
$32
$33
$34
$35
$36
Cable Residential VoIP Revenue (Bn) - CAGR 25%
SMB VoIP Market (Bn) - CAGR 55%
Cable Residential VoIP ARPU - CAGR -3%
Business Services DOCSIS 3.0 and bonded
services present good entry opportunity for SMB market; and SMB will likely be the early adopter for bonded services.
100+ Mbps HSD services Available DOCSIS 3.0 SMB
Solutions:Multi-line VOIP
IP Video service to SMB
High bandwidth Ethernet over DOCSIS service – L2VPN
Data back-up
6.1 million+ small businesses in U.S. today
Source: Kagan Research, AMI Partners, Inc. 4/25/2007
Bonded DOCSIS 3.0 Data Service with VOIP –
A Winning Combo for SMB
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Agenda
What is DOCSIS 3.0?
New Services with DOCSIS 3.0
Deploying DOCSIS 3.0
Conclusions
19© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public
CMCM CMCM CMCM
Fiber Node 1
Fiber Node n
DS BondingGroup 1
DS BondingGroup n
CMCM CMCM
CMCM CMCM CMCM
CMCM CMCM
Deploying Downstream Channel Bonding
Integratedor
ModularCMTS
Integratedor
ModularCMTS
VideoHeadend
Internet
IPTVSystem
VoIPSystem
20© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public
CMCM
Integratedor
ModularCMTS
Integratedor
ModularCMTS
Fiber Node 1
Fiber Node n
VideoHeadend
Internet
IPTVSystem
VoIPSystem
DS BondingGroup 1
DS BondingGroup n
Deploying Upstream Channel Bonding
CMCMCMCM CMCM CMCMUS BondingGroup 1
US BondingGroup n
CMCM CMCMCMCM CMCM CMCM
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CMCM CMCM CMCM
CMCM CMCM CMCM
Fiber Node 1
Fiber Node n
RF Spanning
BondingGroup 1
BondingGroup n
BroadcastIPTV Services
Broadcast IPTV with RF Spanning8-ch Cable Modem
Integratedor
ModularCMTS
Integratedor
ModularCMTS
VideoHeadend
Internet
IPTVSystem
VoIPSystem
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Agenda
What is DOCSIS 3.0?
New Services with DOCSIS 3.0
Deploying DOCSIS 3.0
Conclusions
23© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public
Conclusions
DOCSIS 3.0 enables a media-rich user experience with: Faster speeds
More devices
Service convergence
DOCSIS 3.0 provides the tools required to build a scalable, efficient, cost-effective access network
Cisco DOCSIS 3.0 solutions provide industry-leading scalability, density and cost performance
Connecting Customers with a New Generation of Cable Services
BusinessEthernet
Telepresence IP Video Ultra Broadband
24© 2008 Cisco Systems, Inc. All rights reserved.C97-484593-00 Cisco Public