© 2008 ibm corporation driving eco-responsibility for business28-apr-15 1 a convenient truth, the...

© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023 1

A Convenient truth, the Colour of Money is Green

Aaron ReynoldsCompetitive Business

ManagerSystems Technology Group


The Colour of Money is Green…

Green IT….Beyond the Hype.

Implement Change Through Innovation.

Data source: Green IT: A New Industry Shock Wave, Gartner Symposium/ITxpo, October 2007,

“Gartner predicts that Green IT will be the No.1 Strategic Technology for 2009, accelerating and expanding the

focus that came to the forefront in 2008.”Source - Gartner Inc


What IT Problems do we face?

Data Centers will consume 180B kwh in 2008 -- doubling in next 4 years Some Digital Media firms are forecasting doubling consumption annually Over $29B in power & cooling industry wide in 2007– U.S. Energy Information Administration, IDC

The magnitude of the problem…

...inefficiency needs to be addressed

100 units of energy production 3 units for productive IT

Average resource utilization <10% = $140B excess server capacity -U.S

Dept. of Energy, IDC

1 billion computers will become potential scrap by 2010

Only 45% of US companies have eco-friendly disposal plans

The potential toxic risks of improper disposal are enormous – IDC, National Safety Council

... e-waste can no longer be ignored.


Financial

Operational

Social / Regulatory

Global

What are the Business drivers for Green IT?

Financial Benefit = f (cost savings) + f (manageability) + f (flexibility) + f (incentives)

Non-Financial Benefit = f (Operational) + f (Social) + f (Global)


Data source: http://www.usctcgateway.net/tool/

20% 20% efficiency efficiency

improvement improvement could save could save 36 billion 36 billion

kWh or 22m kWh or 22m tons of COtons of CO22

Green IT vs. other choices

…or we could remove 4 Million cars and light trucks from company fleets.

…or you can plant 500 Million tree seedlings and grow them for 10 years

…or you could manage and preserve 16 Million acres of pine forest per year

..or recycle 7 Million tons of company waste instead of sending to landfills

What if all data centers were

Green?


Up to 40% reduction in power and cooling

Some have achieved 80% reduction in floor space

Utilization rates increased 4X

Avoided new construction

Green IT has delivered profound results!


What has IBM Done?

IBM has 70,000 Citrix Presentation Server Licenses globally to Virtualise Applications

IBM will convert 30,000 Desktop PCs to Thin-Clients and Virtual Desktops by 2010

1997 Today

CIOs 128 1

Host data centers 155 7

Web hosting centers

80 5

Network 31 1

Applications 15,000 4,700

Reduced operational

costs by US$1.5

billion/year


58% Reduction

1998 Became the first semi-conductor company to set a numerical target for

PFC emissions reduction

600

500

400

300

200

100

02000 2001 2002 2003 2004 2005

Project Big Green

44%44%

IBM Example

Between 1990 and 2006, IBM’s

global energy conservation

actions reduced or avoided CO2

emissions by an amount equal

to 44% of our 1990 emissions.

New goal: to extend the above

achievement by reducing CO2

emissions by 12% between

2005 and 2012.


IBM operates 8M sq. ft of commercial data center operations —largest in the world

Projected annual savings of 5B KWH

IBM actions will result in the avoidance of 2.5M tons of CO2 per year, which equates

to taking 1M cars off the road

One Example: 3900 UNIX/x86 servers consolidating to 33 IBM System z mainframes — saving $25M in energy cost , $450M overall in 5 years

IBM will double compute capacity by 2012 without increasing consumption or impact


Cost savings from more efficient energy use

ROI on IT more than 3 years old is less than 2 years

Every $1 saved on energy, drives another $6 -$8 operational savings

More computing performance per kilowatt

Extend the life of IT equipment

Results in a shared, flexible infrastructure

Verifiable energy conservation

Proactively address energy/climate challenges

Improves customer’s image of your company

Use Green as your new business barometer

Financial Operational Social / Regulatory


Facilities Review Computing Resources

VirtualizationDiagnose

IBM’s holistic approach to Green data centers

Active Energy Management

ResponsibleDisposal

Cooling Innovations


IBM Global Asset Recovery Services

IBM Global Asset Recovery Services has:• Collected and recovered more than 635 million

kilograms of product waste since 1995

• Harvested and sold over 11.4 million parts for reuse and reused over 4.2 million machines (PCs, servers, storage) over the past five years

• Recycled over 52,969 metric tons of materials over a three year period

Every piece of hardware that IBM takes in and resells or recycles is one less unit that will end up in a landfill.


In the last 3 years that recycling represents:

SteelOver three times the amount used in the Eiffel Tower

PlasticOver 22 filled railroad cars of condensed plastic

PaperEnough bales to span the Golden Gate Bridge 23 times

Non-ferrous metalRoughly the equivalent payload weight of 150 coal-filled railroad cars


Utilization

IBM offerings can help across the board

Energy Assessments Energy Assessments

Data Center Facilities DesignData Center Facilities Design

Scalable Modular Data CenterScalable Modular Data Center

Thermal Analysis Thermal Analysis

Consolidation ServicesConsolidation Services

Understand your energy use Understand your energy use and opportunities for and opportunities for

improvementimprovement

Data center IT resources

IBM SystemsIBM Systemstmtm

IBM Rear DoorIBM Rear Door

Heat ExchangerHeat Exchanger

Intelligent Power SuppliesIntelligent Power Supplies

IBM Systems StorageIBM Systems Storagetmtm

Research and DevelopmentResearch and Development

Plan, build, and upgrade to Plan, build, and upgrade to energy efficient energy efficient

data centers using innovative data centers using innovative technologytechnology

Active energy Active energy managementmanagement

Storage and server Storage and server virtualization virtualization

leadershipleadership

Seize control Seize control by implementing energyby implementing energy

management and management and virtualizationvirtualization


For each of the past 16 years (1993-2008), IBM has been granted more U.S. patents than any other company. During that period IBM has received more than 38,000 US patents. In 2007, IBM received

3,125 U.S. patents.

Since 1996, IBM has invested approximately $5 billion per year in research, development and engineering. IBM's current active portfolio of about 26,000 patents in the United States and over 40,000 patents worldwide for inventions in areas of primary technology focus for all IBM customers, is a direct

result of that investment.

The six broad categories illustrated here present a sample of the array of technology areas covered by the IBM patent portfolio. While many of these inventions find their way into IBM products and services,

they may also be licensed to enhance the value of your business as well.

IBM a Company of Innovation

© 2008 IBM Corporation Driving Eco-responsibility for Business Apr 21, 2023

IBM

HP

IntelMat. Elec

Samsung

HitachiToshiba

FujitsuMicron

Canon

SonyMicrosoft

Green PatentsSystem Tech Group:

800+IBM: 3700+

IBM’s 2007 Patent Total: 15 yrs of Leadership


Advanced Innovation in IBM SystemsMainframe to Modular to Storage Enhancements

IBM System z10 EC

Up to 93% savings in energy costs and 46% less space than Sun X2100 Single Core servers

IBM POWER Systems

IBM Power™ 550 uses 91% less energy and 98% less space than a 64-core HP 9000 Superdome

IBM BladeCenter

Uses up to 24% less energy than the HP BladeSystem c-class

IBM System Storage

DS8000 can consume up to 31% less power than competitive solutions

Cuts energy costs 40% compared to equivalent compute power in an enterprise rack

IBM iDataPlexIBM System x3950

64-core scalability, now for x86 large scale virtualization


POWER Innovation – IBM Invests $6 Billion

From consumer devices to supercomputers

Bin

ary

Com

patib

ility

IBM shipped over 40M POWER processors in 2006

IBM Power Systems

OEM Storage

OEMRouters

Mobile Phones

Digital Cameras

SatNavs / Trackers

XBOXPS3Wii GameCube

IBM Storage

Cars


IBM System Storage N series

Unified Storage Solutions


N series Business Solutions

Snapshots SnapRestore SnapManager


A Unified Approach Delivers Thin provisioning

Rapid cloning and provisioning

Data deduplication

Application-empowered data management

Quality of service (QoS)

Zero penalty snapshots & rapid recovery

Simplified DR

Multi-protocol

Scales from small to large

Common software, UI, & training

Support for multi-vendor storage

50% less storage

50% savings in power, cooling,

and space

Up to 38% savings in TCO

Storage Pool

Data ONTAP®

VM1 VM2

Ph

ysic

al


Eliminate Complexity

Manual Processes

ExchangeAdminDBA

ServerAdmin

Queue here for Service

StorageAdmins

DBA Server AdminApp Admin

Policies

Policies

Automated Services Eliminate Wait Time

Automated Services Eliminate Wait Time

Provision DR

Backup/Recover Test/Dev Copies

Provision Recover Configure Eliminate Admin

Workload


The N Series Data Center Transformation

New model data centerOn the way to recycling


Intelligent Utility Networks• IBM and CenterPoint Energy are engaged

in a strategic effort to develop and deploy Intelligent Utility Network (IUN) solutions

Environmental Research

• Transport Systems

• Advanced Water Management

• Carbon Management

• Alternate Energies

IBM Green innovations


Innovation for the Future!


The “Next 5 in 5”

Energy saving solar technology will be built into asphalt, paint and windows

You will have a crystal ball for your health You will talk to the Web . . . and the Web will talk

back You will have your own digital shopping assistants Forgetting will become a distant memory


Energy saving solar technology will be built into asphalt, paint and windows

Ever wonder how much energy could be created by having solar technology embedded in our sidewalks, driveways, siding, paint, rooftops, and windows?

In the next five years, solar energy will be an affordable option for you and your neighbors.


Reducing the cost of producing solar cells by 50%

1. IBM is working on breakthroughs in “thin-film” solar cells, a new type of cost-efficient solar cell module which doesn’t use costly and limited silicon. Thin-film solar cells can be 100 times thinner than silicon-wafer cells and can be produced at a lower cost. IBM is working on projects that may help to create brand new thin-film solar cells that could be arranged on a flexible backing, suitable for the tops and sides of buildings, tinted windows, cell phones, notebook computers, cars, and even clothing.

IBM is reaching the goal of affordable solar energy in two ways:

2. IBM is using a large lens to concentrate the sun’s power, capturing the equivalent of 2,300 suns, on to a centimeter square solar cell - the most ever in such a small space. That energy is then converted into 75 watts of usable electrical power.


You will have a crystal ball for your health

What if you could foresee your health destiny and use that knowledge to modify your lifestyle?

In the next five years, your doctor will be able to provide you with a genetic map that tells you what health risks you are likely to face in your lifetime and the specific things you can do to prevent them, based on your specific DNA – all for less than $200.


Genetic mapping will become your healthcare “crystal ball”

Computational biology and supercomputing can help determine our expected longevity, the likelihood to develop certain diseases and the impact of daily routines on our health.

We’ll use this information to decide which habits we can change to avoid diseases, choose the most effective medications given our genetic makeups, and take other preventative measures that could help us live longer, smarter lives.

Advances in genetic mapping will help the pharmaceutical industry change the ways it develops new drugs, to produce medicines that are the most effective for treating your individual

needs – rather than focus on the general population.


Computational Biology used to predict patient response

IBM researchers are developing a system that will provide clinicians tools to predict the response to antiretroviral treatment for HIV patients – helping them choose the best drugs and drug combinations for any given HIV genetic variant.

This innovative approach to predict the efficiency of anti-retroviral drug regimens against a specific HIV is based on viral genotype data integrated with treatment response data collected from some of the largest HIV databases in Europe.

Looking closely at a current patient’s blood work, virus stage, family history, race, and so forth – and then comparing it to the thousands of people who have been treated over the years, we can see what was done, what worked, and what didn't.

Based on the history data, scientists can predict how the virus will respond to a certain drug "cocktail."


Healthcare will use the power of many to make life better for you When your own blood work, virus experiences, family history, race, and other

personal health information are compared to thousands of other people’s, researchers and physicians can see correlations in what has been done, what’s worked, and what hasn’t.

The use of predictive modeling will help scientists understand which variations in genetics, conditions and treatment can cause specific outcomes. That means we’ll have a better grasp of when a drug might work for us but not so well for a relative or a friend.

When our doctors can increase the use of geneticsequencing to map our health destinies and help us adjustour lifestyles, the results will be huge:

better health services and

increased chances for healthier, longer lives – all based on the information each of us carries in our genes.

big savings in healthcare costs,


You will talk to the Web...and the Web will talk back

Imagine being within a phone call’s reach from

the ability to post, scan and respond to e-mails

and instant messages – without typing. Or sort

through the Web verbally to find what you are

looking for and have the information read back

to you – as if you are having a conversation

with the Web.

In the next five years you will be able to surf the Internet, hands-free, by using your voice – eliminating the need for visuals or keypads.


The Spoken Web from IBM

Feel connected at all times. No longer will you be tied to a keyboard and a computer.

Enable the underprivileged to create, produce, host and share information and services with others.

Provide simple and affordable access mechanisms to let people use technology services and applications that are currently available only to computer users.

Provide a cost effective ecosystem that enables users to create and sustain a community parallel to what the World Wide Web has done.

The Spoken Web is the World Wide Web in a telecommunications network, and it will change how people create, build and interact with information and e-commerce websites – using speech instead of text.

What the Spoken Web Can do for You…


You will have your own digital shopping assistants

Ever find yourself in a fitting room with all the wrong sizes and no salesperson in sight?

In the next five years, shoppers will increasingly rely on themselves - and the opinions of each

other - to make purchasing decisions rather than wait for help from in-store sales associates.


Forgetting will become a distant memory

Information overload keeping you up at night? Forget about it.

In the next five years, it will become much easier to remember what to buy at the grocery store, which errands need to be run, who you spoke with at a conference, where and when you agreed to meet a friend, or what product you saw advertised at the airport.


HERMES Cognitive Care for Active Aging

Microphones and video cameras will record conversations and activities.

Information collected will be automatically stored and analyzed on a personal computer.

Seniors can then be prompted to "remember" what discussions they had, for example, with their daughter or doctor.

Based on such conversations, smart phones equipped with global-positioning technology might also remind them to pick up groceries or prescriptions if they pass a particular store at a particular time.

To keep their minds fit, seniors will be able to engage in memory exercises that use names or events from their daily lives.

HERMES is geared towards helping seniors remember important details of their daily lives and improve their short-term memory – all without requiring that they become technology-savvy.


The Experience Organizer from IBMFor travelers or businesspeople, solutions such as the Experience Organizer from IBM will become increasingly commonplace.

The Experience Organizer takes photographs captured on mobile phones, extracts and sorts the information contained in these pictures, and then transfers the relevant data to personal address books or calendars.

All this information can also be recalled using an intuitive, Web-based application. For example: You capture images of people,

posters, business cards, or lectures from a conference. The system understands the context and can infer relationships between pieces of information based on such factors as image, time, and location. Prior to the next meeting with the same people, your calendar might enable you to review your notes and timeline about the previous encounter.


Understand your present environment

Make efficient use of technology through Innovation

Lead by example!

In the final analysis, it’s only our planet…….

ibm.com/systems/greendatacenter


Aaron ReynoldsCompetitive Business Manager

Systems Technology GroupEmail: [email protected]

Mobile: 040 333 4266

© 2008 ibm corporation driving eco-responsibility for business28-apr-15 1 a convenient truth, the...

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