© 2008 ibm corporation ibm system storage storage for green data centers kjell e. nyström emea...

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© 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software [email protected]

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Page 1: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

© 2008 IBM Corporation

IBM System Storage

Storage for Green Data Centers

Kjell E. NyströmEMEA Product ManagerN Series, SAN, and Storage [email protected]

Page 2: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

IT organizations are challenged by a set of operational issues Challenges

Rising costs of systems and networking operations

Explosion in volume of data and information

Difficulty in deploying new applications and services

Security of your assets & your clients’ information

Landslide of compliance requirements

Systems and applications need to be available

Rising energy costs & rising energy demand

Power & thermal issues inhibit operations

Environmental compliance & governance mandates

Costs & Service Delivery

Business Resiliency & Security

EnergyRequirements

“Enterprises report that IT

operational overhead = up to 70%

of IT budget and growing . . .

leaving precious few resources

for new initiatives.”

IDC, Dec 06

Page 3: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Financial servicesMedical imaging Mobile phones

Sources: IBM Global Technology Outlook, 2005; TABB Group, Trading at Light Speed: Analyzing Low Latency Market Data Infrastructure, March 2007; Aite Group, Algorithmic Trading 2006: More Bells and Whistles, November 2006; Infonetics Research, Radio Access Network Equipment and Subscribers report, October 2007; Pyramid Research, October 2007

1MB/2Dimage

1TB/4Dimage

5B marketmessages

~130B marketmessages

1B mobilesubscribers

~4B mobilesubscribers

Business innovation is accelerating with advancements in technology

2004 2007 2006 2010 2002 2010

By 2010 . . .

. . . medical images will take up 30% of the

world’s storage

By 2010 . . .

. . . over half of U.S. equities trading will

be algorithmic

By 2010 . . .

. . . 74% of the world’s mobile subscribers will

live in emerging economies

Page 4: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Application Workloads - Transaction Processing - File Serving - Data Mining - eMail - …

Technology Innovation - RAID - Caching - Storage Networking - Storage Replication - Storage Management

Operational Objectives - Data Availability - Cost - Reliability - Disaster tolerance - Data Security - Compliance and Retention - Performance

Drivers of IT Changes

- Power Consumption- Heat Generation

Page 5: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Power and cooling exceeds server Spending

$0

$10

$20

$30

$40

$50

$60

$70

$80

1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

Installed base(M units)

2

4

6

8

10

12

14

16

18

Spending(US$B)

New server spendingPower and cooling

What is the greatest facility problem with your primary data center?

Gartner, Best Practices in Data Center Facilities, Michael Bell, October 2006

Excessive Heat

Insufficient Raised Floor

Insufficient Power

Poor Location

Excess Facility Cost

None of the above

29%

21%

29%

6%3%

13%

N = 112

Cost of power = cost of purchase for servers (2007), = 40% cost of purchase for storage

“Power and cooling will be a top 3 issue with all CIOs in the next 6-12 months” - Michael Bell – Gartner

Power and Cooling TrendsInexpensive dense computing and increasing power costs are shifting requirements and spending

Source: IDC 2006

Page 6: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Storage Products are not the worst offenders

Source: IBM

Page 7: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Storage Power LandscapeComponents of Data Center

Power ConsumptionStorage Power Consumption/GB

Data Center Storage UsageExternal PB Shipped

Data Center Storage Power Growth

Cooling

Server&Storage

AC/ DC Conv. &UPS

Power Distr.

Light

0

5000

10000

15000

20000

2005 2006 2007 2008 2009 2010

00.20.40.60.8

11.21.41.6

2005 2006 2007 2008 2009 2010

0

0.2

0.4

0.6

0.8

1

2005 2006 2007 2008 2009 2010

Source: IBM Source: IBM

Source: IBMSource: IDC

Page 8: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

0

0.01

0.02

0.03

0.04

0.05

0.06

Idle Spinning Typical R/W Operation

3.5" 15K RPM FC/SAS 3.5" 10K RPM FC/SAS 3.5" 7200 RPM SATA 2.5" 5400 RPM SATA

The Most Important Factor for Storage is Drive Speed

02468

1012141618

Idle Spinning Typical R/W Operation

3.5" 15K RPM FC/SAS 3.5" 10K RPM FC/SAS 3.5" 7200 RPM SATA 2.5" 5400 RPM SATA

•W

atts

Wa

tts

Wa

tts

/GB

Speed Kills: Best server class drive in Watts/GByte is 7,200 RPM 500 GB drive Best overall is 2.5” 5,400 RPM 160GB drive

Drive Power Use

Source: IBM

Page 9: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

An evolutionary new model for

efficient IT delivery addresses a changing

landscape

Page 10: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

The New Enterprise Data Center can have far reaching benefits* –

Provision new resources in minutes

Triple asset utilization

System outages down 58%

Reduce floor space by 80%

Reduce power usage by 40%

Up to 60% heat reduction

reallocating resources from operations to innovation

* Unique customer benefits may vary

Page 11: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Techniques for Making Storage Green

Assess your storage usage

Deploy more power efficient storage

Utilize storage more efficiently

Page 12: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Techniques for Making Storage Green

Assess your storage usage

Deploy more power efficient storage

Utilize storage more efficiently

Page 13: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Use Management Tools to:

• Identify data that can be moved to more power efficient storage

• Identify data that can be freed to create space on existing storage

Assess Your Storage Usage - ActionUse Management Tools to Identify Areas for Improvement

IBM StorageManagement products:

• TotalStorage Productivity Center

Page 14: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Techniques for Making Storage Green

Assess your storage usage

Deploy more power efficient storage

Utilize storage more efficiently

Page 15: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage - ActionStorage Consolidation

IBM Consolidation Products/Services:

• SAN Components• SAN Volume

Controller (SVC)• DS Products• N Series• TCO Assessment

Reduced Facilities Cost:

• Less floor space

• Less power

• Less cooling

• Reduced CO2 emission

SANDAS

SAN

Page 16: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage - ActionPlace the data on the most power efficient (slowest) storage that meets your needs

0

100

200

300

400

500

100TB 200TB 400TB 800TB

15K 3.5"

7200 3.5"

Tape

RelativePower @ typical R/W operation load

- There is an important spread in Power/Gbyte in slower access storage- As capacities grow, the relative advantage of tape grows (25:1 vs SATA)- Putting the data on the right media for its use is critical

Source: IBM

Storage System Comparison

Page 17: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage - ActionRefresh Equipment More Frequently

0

0.2

0.4

0.6

0.8

1

Year 1 Year 2 Year 3 Year 4 Year 5 Year 6

Relative Watts

perGB

Efficiency opportunity of 3 year retention versus 5 year retention at 30%/year CGR density improvement.

0

0.2

0.4

0.6

0.8

1

2005 2006 2007 2008 2009 2010

Storage Power Consumption/GB

Source: IBM

Page 18: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

40% CAGR

65% CAGR

Page 19: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage – FactsTape Power & Cooling is Dramatically Better Than Disk

Store 250TB with 25% Growth Rate over 10 Years

10 Year TCO Analysis

Scenario: Store 250TB 25% Growth Rate Over 10 Years DS4700 SATA Disk LTO 4 Tape Library

Customer Storage Goals:•Performance•Compliance•Data Security•Disaster Protection•Reduce TCO and energy costs

Tape is very “green”@ 20x less

energy expense

All disk or all tape may not address all goals

Page 20: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage – ActionCombine Tape & Disk to Address Goals and Best “Green” Practice

10 Year TCO Analysis

IBM Blended Disk and Tape Products

•TS7500 Virtualization Engine for Open Systems

•TS7700 Virtualization Engine for System z

•DR550 and WORM Tape

Customer Storage Goals:•Performance•Compliance•Data Security•Disaster Protection•Reduce TCO and energy costs

Blended disk and tape can address the goals

Page 21: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage - ActionInformation Lifecycle Products are Instrumental

IBM ILM Products:

• Content Manager

• Tivoli Storage Manager

• DFSMS for System z

• IBM DR 550

• TS7500 and TS7700 Tape Virtualization Engines

ILM Software:

• Today:Move data to the most cost effective storage for its current use based on policies

• Future:Move data to the most power efficient storage dynamically to satisfies usage requirements

Information Lifecycle

Information Management

Create / Capture

Revise Route Approve Publish Archive /Destroy

Compliance

Audit

Corporate Policies

Classify

Security

Tiered Storage

content

lifecycle content

lifecycle content

lifecycle content

lifecycle content

lifecycle content

lifecycle

Declare

Business Rules

Page 22: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Deploy More Power Efficient Storage - ActionStorage Virtualization

IBM Virtualization Products:

• SAN Volume Controller

Virtualization Capabilities:Disk Saving Benefits

• Create virtual LUNs with different power cost attributes, and different performance

• Improvement in Remote Copy efficiency by approx. 30%

• Reduction for reserved capacity by approx. 50%

• Reduction in storage growth thru pooling by approx. 20%

SAN

Virtual Disks

Physical Disks

Page 23: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

IBM – The #1 Storage Provider

IBM storage ranking per IDC Worldwide Combined Disk and Tape Storage report, June 2007

& TS7500

LTO 4Encrypting Tape Drive

Make it Green

with Black boxes

from ”Big Blue”

Page 24: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Techniques for Making Storage Green

Assess your storage usage

Deploy more power efficient storage

Utilize storage more efficiently

Page 25: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Use Management Tools to:

• Identify data that can be freed to create space on existing storage:

• Duplicate files

• Unused files

• Inactive files

• Temporary files

• Initiate automation to reclaim space

Utilize Storage More Efficiently - ActionUse Management Tools to Improve Utilization

IBM StorageManagement products:

• TotalStorage Productivity Center

Page 26: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Virtualization Provides:

• Improvement in capacity utilization reported by virtualization customers

• Pooling of physical disks to avoid fragmentation in allocation

Thin Provisioning to minimize unused space

Utilize Storage More Efficiently - ActionUse Storage Virtualization & Thin Provisioning to Improve Utilization

SAN

Virtual Disks

Physical Disks

IBM Virtualization Products:

• SVC for Virtualization and soon with Thin provisioning

• N series with Thin Provisioning

Page 27: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Utilize Storage More Efficiently - ActionReduce Your Data

IBM Data Reduction Products:

• TotalStorage Productivity Center

• Tivoli Storage Manager

• N seriesAdvanced Single Instance Store

• TS1120 Tape Drive• LTO Tape Drive

Data Reduction Techniques Include:

• Identification of duplicate files

• Compression of files

• Use of a de-duplication or single instance store

Fast Access Disks

Backup or Archive Disks, Tape

A

A

Compression De-Duplication

a,b,c,d a,b,c,e a,b,d,e

a,b,c,d,e

Page 28: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

1997 Today

CIOs 128 1

Host data centers 155 7

Web hosting centers 80 5

Network 31 1

Applications 15,000 4,700

IBM Data Center Evolution

Reduced operational costs by $1.5 billion/year

The New Enterprise Data Center

Increased quality of service delivery ROI of less than 2 years Real time integration of information and

business services

IBM’s Own Data Center Transformation

Project Big Green 2X capacity, no increase in

consumption or impact $1 saved on energy $6-$8 operational savings

Page 29: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Simplified

Shared

Dynamic

The freedom to innovate

Page 30: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage

Assess where you are today

Determine the best starting points

Leverage IBM experience

Simplified Shared Dynamic

Begin with Strategic Roadmap: – Data Center Transformation – Service Management Strategy– Information Architecture

Begin by addressing critical operational issues: – Consolidation & Virtualization– Green computing– Business Resiliency & Security– Service performance– IT process automation– Optimized information availability

Client case studies Implementation patterns

and blueprints

Architected approach World-class technologies

and products

Getting started

Page 31: © 2008 IBM Corporation IBM System Storage Storage for Green Data Centers Kjell E. Nyström EMEA Product Manager N Series, SAN, and Storage Software kjellen@se.ibm.com

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IBM System Storage

© 2008 IBM CorporationGreen Storage