٢٥٣ · 2009. 2. 9. · א א ٢٥٣ א א א א א - ٣ - ، א ، א f א א א א k٢
TRANSCRIPT
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
٢٥٣٢٥٣
٢٥٣ א א
א
،،אא،אW
אאאאאאאאאא
א א א א א א א ،א אאאאאא
אאאאאאWאאאK
אאאאאאא
א ،א אא א ، אא א אא א
א،אאאאאאאאאאאאאאאאא
א א ،א אא،אאK
אא?א???א
אאאאאאK
אאאאאאא،א،אאאא
אאאאאK
א אא א WאK
אאאא
אאאאאא
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
א
א
א
١
א٢٥٣ א א
אאא א
- ١ -
אאWאאאW
١-אאאאאאK٢-אאאאאK٣-אאאאאאאאאאK٤-אאאFאKE٥-אאאאFאKE
אאW٤
אאWאאאאW
١-אאK٢-אאאאאאאאאK٣-אאאK٤-אאK٥-K
אW
WאאאKWאאאאאאאאאKWאאFאKEאWאאאK
א٢٥٣ א א
אאא א
- ٢ -
אאא،אא
،،אאאאא،א
אאאאאFאאEאאאאאאFאאEאאFאאKEאאאאא
אא،אאאאאK
WאאאWאאאאאא
אF،Eאאא،FEאאFאEKKKK
אאאMarketing Mixאא4PsאW
١JאFJEProduct٢JאPrice٣JאPromotion٤JאPlace
אאאאאאאF١EW١K אאאאאW
JאאאKJאאאKJאאאKJאאאK
א٢٥٣ א א
אאא א
- ٣ -
٢K אאאאFא،א،
אEאאWJאאאאאFE
،אאאאאאאK
Jאא،אאאאאאאאאאאא
אאאאאא،אאאא
אKJאאא،אאא
אFאאEאאאאK
٣K אאאFאEאאProducer،אאאא
אאJJאאאא
F١EK٤K אאא٣W
GאאKGאFJKEGאאK
.٣٠٨، ص )١٩٩٩دار النشر للتوزيع، : دبي(أساسيات وإدارة التسويق، الطبعة األولى، : نعيم حافظ أبوجمعه/ د )١(
א٢٥٣ א א
אאא א
- ٤ -
אאא
אאאאאאאאא
אאא
אא
אאא
F١Eאאאא
אאMiddlemenWאFEאProducerאאFinal Buyers
אאConsumersFEOrganizationsאאאאאאא
אאKאאא
א،אאאאאאK
אWאאWאאאאא
אMerchantsKאאWאאאאאF
אאKEאאאאKאאאאAgents
BrokersK
א٢٥٣ א א
אאא א
- ٥ -
אאWJאRelailerJאWholesaler
אאאאאאFE،אאאאאאא
אאFאאאKEא
F٢Eאא
אאאWאאאאK
אF١EW١Jאאאא
אאK٢Jאאאאא
אאאFEK٣Jאאאאאא
אKא٢٥W٣٠٪אאא١٠W١٥٪אK
٤JאאאאאאK
)١( D.A. Lewison and MW. Delozier, Retailing, third edition (London, Merrill Publishing Co. 1989) pp.5-6.
א٢٥٣ א א
אאא א
- ٦ -
٥Jאאאאאא
אאאאאאאאJJא
אאאאK٦Jאאאאא
אאאאאאFE،אא
א،אKKKK
אאאWא؟אאא
אאאKאאאאא
אאאאא،availableאK
FAEFBE
אאאאZאCאZאCא
Z٣C٣Z٩Z٣H٣Z٦F٣Eא
אאאאאאאKאFAE٣FE٣
א٩אאאKאאFBEאאאא
א٢٥٣ א א
אאא א
- ٧ -
٦א٩אאאא
אאאKאFאEאאא
אאFאKEאאאאאK
Wאאאאאאא
אאאאאאאאאאאאKאאא
אאאאאאאאKאאאאאא
אאאא،אK
W١JאאאאאאאK٢JאאאאאאK٣JאאאאאאאאאאK٤JאאאאאאK٥JאאאאאK٦JאאאאאאאK٧JאאאאאאאאK٨JאאאאאאאאK
א٢٥٣ א א
אאא א
- ٨ -
אWאאאאאאW
JאאאאW
١J٣J
٢J٤J
אא
JאאאW١JאאKKKKKKKאאאא
FאKE٢JאאKKKKKKKKKאאאא
FאKE٣JאאאאFא،א،אEKKKKKKKK٤JאKKKKKKKKאאK٥JאאאKKKKKKKKKאאאK٦JאאאאKKKKKKKKK٧JאFאEאאאKKKK٨JKKKKKKאאK٩JKKKKKKKאK
אKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
א٢٥٣ א א
אאא א
- ٩ -
אW١Jא٢Jא٣J٤J٥J٦J
٧J٨Jא٩JאFאKE
١٠JאאאאאK
א٢٥٣ א א
אאא א
- ١٠ -
אאFאאE
אאא√אאאKאאFאאE אא
١JאאאאאאאK
٢JאאאאאK
٣JאאאאאאאאאאK
٤JאאאאK٥JאאאאK٦JאאאK٧JאאאK٨JאאאאK
אאאאאאאאאאאK
א٢٥٣ א א
אאא א
- ١١ -
אאFאאEאאLא
אLאW١٢٣٤١٠אא٨٠٪א
אא١٠٠٪אאFאEא
١JאאאאאאאK
٢JאאאאאK
٣JאאאאאאאאאאK
٤JאאאאK٥JאאאאK٦JאאאK٧JאאאK٨JאאאאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKאW
אא
אא
אאאjÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]ã¹]<gè…‚
אאאא
א
٢
אא ٢٥٣ א
א א
- ١٢ -
אאWאאאW
١-אFאEאK٢-אFאEאK٣-אאאאK٤-אאאאאK٥-אאאאאK٦-אאאFאאEאK٧-אאאK
אאW٤
אאWאאאאאא
אאאאK
אW
WאKWאKWאאK
JאאאKJאאאKJאאאאK
אWאאאK
אא ٢٥٣ א
א א
- ١٣ -
אאא
אאאKאאאאאאאאא
אאאאאאאאאאK
WאWאFJEאאאK
אאKאאאאאאאK
אאאאאאאאאאאא
אאKאאאאF
אאEאאאאKאאאאאChannelLevels
،אאאאאKא
אאFאEאKאאאאאאאאK١א←א
٢א←א←א
٣א←א←א←א
٤א←א←←א←א
אא ٢٥٣ א
א א
- ١٤ -
F٤EאאאאאאאאאW
אאאDirect Channelאאאאאא
אאאKאאF١EאאK
אאאIndirect ChannelאאאאKאאאF٢،٣،٤KEאF٢Eאא،אF٣E
F٤EאKאאאWאאאאאאאK
WאDistribution Channel Functionsאאאא
אKאאאאאאKאא
אFאEאאW١JאInformationאאאאא
אאאאאK٢JאPromotionאאאא
אאאאאאK٣JאContactאאאאK٤JאאאMatchingאאא
אאאFJKKKאEאאאאא
אK
אא ٢٥٣ א
א א
- ١٥ -
٥JאNegotiationאאאא
אאאאאאאFאKEאאאK
٦JאאPhysical distributionאK٧JאFinanceאאאאK٨JאRisk takingאאא
Kאאאאאא
אאא،אאאאאאאאK
WאאאTypes of ChannelsאאאאWאאא
אKאאאאאאאאאאא
אאWאאFאE
אאאFאEאFאKEאאאאאא
אWאאא
אא ٢٥٣ א
א א
- ١٦ -
WאאאWJאאאW
אאאאאW
١א←א
٢א←א←א
٣א←א←א←א
٤א← ←א←א←א
F٥Eאאא
אאאאW
١K אאWאאWאאאאא
אאאאאאאKאאאאא
אאאאאאK
٢K אאWאאWאאאאאא
אאאאאאאאK
אא ٢٥٣ א
א א
- ١٧ -
٣K אאWאאאאWאאאאאאאאא
אאאKKאאאאאאאאאאאא
אאאK
٤K אאWאאWאאאאאאאא
אK
אא ٢٥٣ א
א א
- ١٨ -
אאאWאאאאאF٦WE١Jאאא
٢Jא אאא
٣Jאאאא
٤Jא אאאא
F٦Eאאא
אאאאKK אאWאאאW
אאאאאאאאאאא
אאאKאאאאאאאאא
Business-to-business marketingKK אאWאאאK
אאאאאWאאא
אאאאאאאאאאאK
K אאWאאאאKאאאאאאאא
אFאJאאEאאאK
אא ٢٥٣ א
א א
- ١٩ -
K אאWאאאאאאK
אאאאאאאאאאאK
GאאאאKJאאFVMSEVertical Marketing System
אאFVMSEאאאא،אW
JאאאKJאאאKJאאאאאאאK
١١
٢
٢٣
אאאא
F٧Eאאא
אאאFVMSWE
אא ٢٥٣ א
א א
- ٢٠ -
JאאCorporate VMSאאא
אאאאאאאאFאKE
אא ٢٥٣ א
א א
- ٢١ -
Searsאאאאא
JJ٥٠٪אאאK
JאאContractual VMSא
אאאKאאאW
١JאאWWholesaler-Sponsored Voluntary Chainsאאאא
אאאאאK
٢JאאאאRetailer Cooperativesאא
אאאאא،אאאא
K
٣JFranchize organizationsFאEFאE
אאאאKאא،
אאאK،אאאאHertz
& AvisאFJJKE
אא ٢٥٣ א
א א
- ٢٢ -
JאאאאAdministrated VMSאאאאאאאא
،אאאאאאKGeneral Electric
Procter & Gambleאאאאאאאאא
،אWal-MartאאאאאאK
אאHorizontal Marketing System (HMS)אאFHMSEאא
אא،אאאאאאJאאאJא
F٨KEאאFEאאKאאא
אאאNescafe, NesteaK
אאJאאאאאאא
K
אאWHybrid (Multichannel) Marketing Systemאאא
א،אאאאאאFEאFאE
אאאאK
אא ٢٥٣ א
א א
- ٢٣ -
אאF١E
אF٢E
F١E
אF٢E
F٨EאאK
אW١JאאF١E،F٢KEא
אאF١EאאKאאאF٢EאK
٢JאאFאEF١E،F٢KEאF١Eאא
אF٢EאאK
אFאEאאIBMאאאאאFאאאEא
אאאאK
אאאאאאאאאאא
אאאK
אא ٢٥٣ א
א א
- ٢٤ -
אWאאאWאאאאאאאאW
K אאאKK אאאKK אאאאKK אאאK
אאF٣EKK אאאWMarket Considerations
١K אאאאאא
אאאאאאFאאKE
٢K אFאWEאאFאאאE
אא،אאאאFאאEאאאאאK
٣K אאאWאאאאא
אאאאאאאאFEאאא
K
، )٢٠٠١مكتبة عين شمس، : القاهرة( االستراتيجيات، الطبعة األولى، - الطرق -المبادئ : مصطفى كمال وهبه، التوزيع / د )٣(
.٢٠-١٧ص ص
אא ٢٥٣ א
א א
- ٢٥ -
٤K אאאWאאאאאאאאאKאאאאאא
אאאאK٥K אW
אאאאאאאאאאאאאאאאאא
K
WאאאWProduct Considerations١K אW
אאאFאאאEאאאאF
אEאאא،K٢K אW
אאאFאאאאאאEאאFאEא
אאאאאאאאאKאאאא
אאאאאאK٣K אאW
אאאאאאאאאKKKאאא
אא ٢٥٣ א
א א
- ٢٦ -
אאאאאאאK
٤K אW
אאאאאאא
אאK٥K אW
אFאאEאאאאKאאאK
WאאאאWProducer Considerations١K אאאאאאW
אאאאאאאאאאאאאאKאאאאאא
אאFאאאEאאאאאאאאאאK
٢K אאWאאאאאאאא
אאאאאאאאK
٣K אאWאאאאאא
אאאאאאאאאאאאאאאאאא
אK
אא ٢٥٣ א
א א
- ٢٧ -
אWאאאWMiddlemen Considerations١K אאאW
אאאאFאEאאאאאאאאאאאאFאאא
אKKKEאאFKE٢K אW
אאאאאאאאא
אאאK٣K אW
אאאאאאאאאאKאאא
אאאאאK٤K אאW
אאאאאאאאאאאKKKאK
אאאאאאאאK
אאאאאאאאאאאאK
אא ٢٥٣ א
א א
- ٢٨ -
אאא
WאאאWאאא
Wאאאא
אWאאא
١JאאאK٢JאFאKE٣JאאאK٤Jאא
אK٥JאK
١JאK٢JאK٣JאאK٤JאK٥J
אK
١JאאאאאאK
٢JאאK٣JאאK
١JאאאK
٢JאK٣Jא
אK
F٩EאאאK
אWFEאאאאאאא
אאKאאאאאאאJא
אאאאאאאאא،אאאאאאאא
אאאאאאאK
W١JאאאK٢JאאאאאאK٣JאאאK٤JאאאאאK٥JאאאאK٦JאאאאK٧JאאאאאאאK٨JאאאאאK٩JאאאאאK
אא ٢٥٣ א
א א
- ٢٩ -
١٠JאאאK١١JאאאFEאאK
WWאאאאאW
١K אאאאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٢K אאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٣K אאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٤K אאאאאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٥K אאאאאאאEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٦K אאאאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٧K אאאאאאאאאKEF
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٨K אאאא
אאאאאEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٩K אWEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK١٠K אא
אאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
א א
- ٣٠ -
WK١K אאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٢K אאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٣K אKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٤K אאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אWWאאאאK
١JFEJאאאאאאK٢JFEJאאאאK٣JFEJאאK٤JFEJאאאאאאאאK٥JFEJאאאאאאא
אK٦JFEאאאאאK٧JFEJאאK٨JFEJאאK٩JFEJאWK
١٠JFEJאאאאאאK
W١K אא
אאאאאאאאאK
אא ٢٥٣ א
א א
- ٣١ -
٢K אאאא
אא،אאאK ٣K א
אאאאK٤K אאאא
K
אא ٢٥٣ א
א א
- ٣٢ -
אאFאאE
אאא√אאאKאאFאאE
אא
١JאאK٢JאאK٣JאאK٤JאאK٥JאאאאK٦JאאאK٧JאאאK٨Jאאא
אK٩JאאאאK
١٠JאאאאK١١JאאאK١٢JאאאאK١٣JאאאK
אאאאאאאאאאאK
אא ٢٥٣ א
א א
- ٣٣ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאK٢JאאK٣JאאK٤JאאK٥JאאאאK٦JאאאK٧JאאאK٨JאאאאK٩JאאאאK
١٠JאאאאK١١JאאאK١٢JאאאאK١٣JאאאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKאW
אאאא
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
א
א
٣
אא ٢٥٣ א
אא א
- ٣٤ -
אאWאאאW
١-אאאK٢-אאאאאאK٣-אאאאאאKKאאאאאא-٤٥-אאאאאK٦-אאאאאאK٧-אאאK
אאW
אWW
WאאKWאאKWאאKאWאאאאאK
אא ٢٥٣ א
אא א
- ٣٥ -
אאאאאאאא
אאאאאאKאאאאאאאW
א،א،א،אאאאK
אאאאאK
WאאW
١-אאאK٢-אאאK٣-אאאK
FאאE
WאאאW
١-אאFאאVMSKE٢-אאFאאHMSKE
FאאEWאFאE
אW١JאאIntensive٢JאאSelective٣JאאExclusive
אW
אא ٢٥٣ א
אא א
- ٣٦ -
WאאIntensive Distributionאאאאאא
אאJאExposureאאאאא،אא
א،אאאאאאאאאאאאK
WאאExclusive Distributionאאאאאא
אאאאא،אK
אFאאEאאאFאKE
אאאאאאאאאאאאאאאאKKKא،
אאאאאK
אאאW١Jאאאאא
אK٢JאאאK٣JאאאאאאK٤JאאאאאאאK٥Jא،אא
אאK٦JאאאאאאאK٧JאאאאאאאאK٨JאאאאK٩JאאאFEאK
אא ٢٥٣ א
אא א
- ٣٧ -
١٠JאאK١١JאאאK
אאW١Jאאא
ExposureאאK٢Jאאאאאא
אאK٣JאאאאאK٤Jאאאאאאאאא
אאKאאאאK
WאאSelective DistributionWאאאאאאא
אאאאאאאאאא،א
א،אאאאאאאאFEאא
אאאאאאאאאאאא،א
אאאאאאKאאאא
אאאא،אאאאא
אאאאKאאאאאאK
אא ٢٥٣ א
אא א
- ٣٨ -
F١٠Eאאאאאא
אאאאאאא
א
א
Wאא
אWא
אאאא
אאJא
Jאא
KJאא
אK
JאאK
JK
אא
JKJאK
JאJאאK
אאאאאאא
אא
א
JאJאאאK
אJאאאJאJאא
א
אאJאJא
אW١J K،א،FאW،١٩٩٨אE،٣٧٠K٢J Kאא،אWאא،אאFאW،
١٩٩٧E،٤٣٨K
אWאאאאאWאאאאאאאא،א
אאW١JאאאK٢JאאאK٣JאאאאK٤JאאאFאKE
FאאאאאאE
אא ٢٥٣ א
אא א
- ٣٩ -
٥JאאאWאאאאא
א،אאאאאאאאאאאK
٦JאאאWאאאאKאא
אאאאאאKאאאאאאא
אאK
אא ٢٥٣ א
אא א
- ٤٠ -
אWא،אאאאאא
אאKאאאאאאא،אאאאא،אא
אאKאאאאאאאאאאאאאא
אK
W١-אאאאא
אאאK٢-אאאאאאK٣-אאאאאאK٤-אאאאאאK٥-אאאאאK٦-אאאאאאK
אא ٢٥٣ א
אא א
- ٤١ -
WW١. אא
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٢. אא
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK…KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٣. אא
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKWאאאאאW
١. אאאאאאEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٢. אאאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٣. אאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٤. אאאאאEFK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٥. אאאאEFK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٦. אאאאאEFK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٧. אאאאאאא
FKEKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
אא א
- ٤٢ -
אW١-אאאאאאF
אKE٢-אאאאאFאKE٣-אאאאאK٤-אאאאאאאK٥-אאאאאאאK٦-אאK٧-אאאאאK٨-אאאאאאאאאK٩-אאאאFEאK١٠-אאאאאאאK
אא ٢٥٣ א
אא א
- ٤٣ -
אאFאאE
אאא√אאאKאאFאאE
אא
١JאאאK٢JאאאאK٣JאאאאK٤JאאאאK٥JאאאאאK٦JאאאאאאK٧Jאאא
אאאאאאאאאאאK
אא ٢٥٣ א
אא א
- ٤٤ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאאK٢JאאאאK٣JאאאאK٤JאאאאK٥JאאאאאK٦JאאאאאאK٧Jאאא
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKאW
אא
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
א
٤
אאא ٢٥٣ א
א א
- ٤٥ -
אאWאאאW
١-אאאFEאK٢-אאK٣-אאאאK٤-אאאK٥-אK٦-אK
אאW٦K
אWW
WאאKWאאKWאאFEאK
JאKJאKJאאאK
אWאאFEאKWאKWאK
אאא ٢٥٣ א
א א
- ٤٦ -
אאאאאאא
אאאאאאאאאאאאאאאאאאאאאאאאא
אאאאאאאK
WאאאאFאאאאאEFאE
אאאFאEאאאאאא
אFEאאאאאאאW
• אאאאאFאEאאאאאאK
• אאאאאK• אאאאK• אאאאאא
אאאK• אאאאאאאא
KאאאFאE
אאאאאאאאאאאאאאאא
אאאאאאאאK
אאא ٢٥٣ א
א א
- ٤٧ -
אאאאאאאא
אאK
WאאאאאאאאאFאאEאאKאאW
J אאWאאאאאKJ אWאאאאKJ אWאאאאא
אאאKJ אאWאFאEאא
אKJ אאWאאK
אא?אאK?
WאאFEאWאאאאW
J אKJ אKJ אאK
JאWאאאFאJאאJאJ
אJאKKKEאא،FאאאKKKEאאא،אאאאK
אאאאאאK
אאא ٢٥٣ א
א א
- ٤٨ -
אW• אאאאאאK• אאאK
JאFWאEאאFא
אאאאKE
JאאFאEאWאאKאא
אאאאאאאK
אאFאEאאW١JאאK٢JאאאK٣JאאאK
אאW
J אאWאאאאאF٤E∗אאאאאא
אאאאאאאאK
∗אאWאאא،אאאאאא،אK
، ص )١٩٩٧ة عين شمس، مكتب: القاهرة(طلعت أسعد عبدالحميد، التسويق الفعال، األساسيات والتطبيق، الطبعة السابعة، / د )٤(
.٤٤٣-٤٤٢ص
אאא ٢٥٣ א
א א
- ٤٩ -
∗אאאWאאאFאאEאאאאאK
∗אWאאאאאאא،א
אאאאאK∗אWאאאאאא
אאאאאאאK
∗WאאאאאKKKK
J אאאWאאFאEאאא
אאאאאאאKאKאאW
F٥E١JאK٢Jאאאאאאאא
אאK٣Jאאאאא
אK٤Jאאאא
אאאאאK
٥JאאאאאאאאאK٦JאאאאK
,P. Kotler and G. Armstrong. ٣٧٨، ص)١٩٩٣الناشر غير محـدد، : القاهرة(عبدالفتاح الشربيني، أساسيات التسويق، / د )٥(
Op.Cit., p.407.
אאא ٢٥٣ א
א א
- ٥٠ -
٧JאאאאK٨JאאאאאאאאK٩JאאאאאאאK
١٠JאאאאאאK١١JאאאאK
J אאאWאאFאEאאאא
אאKאאאKאאאא
אאאאאאאא،א،אKאאא
אאאWאאאא
א١JאK٢JאK٣JאK٤JאK٥JאK٦JאK
אא
א
אא
אאא ٢٥٣ א
א א
- ٥١ -
אאW
אא
א
٠١٢٣٤
אWאאא
אאWאאאאFאJאJאאEאאאא٦אW
١JאK٢JאK٣JאK٤JאK٥JאK٦JאK
אאא ٢٥٣ א
א א
- ٥٢ -
אאאאאWאאאW
אאאאא
١JאK٢JאK٣JאK٤JאK٥JאK٦JאK
א٣א٣٢١٤٢
٤٢٢
א٣١٠
٢٢
א٣א٣
٠١
א١٥١٢١١
אאאאאאF١٥KE
J אאFEאWאאאאFאאEאאאא
אא،אאWJ אאKJ אאKJ אK
J אאWאאאאאאא
אאKאאאאאא
W
אאא ٢٥٣ א
א א
- ٥٣ -
FאאEאאאא
אאאא٩٠٩٥٩٠٩٥٩٠٩٥٩٠٩٥
١٠٠٠٠١٥٠٠٠٣٠٠٠٣٥٠٠١٠٠٠٠١٥٠٠٠٢٥٠٠٤٠٠٠
אאאKאא
אאא
אאאאא،אא
،אאאאאאאאK
J אאWאאאאאא
אאW−אאאאאא
אאK−אאאאא
אאK
אאא ٢٥٣ א
א א
- ٥٤ -
J אWאאאאא
Kאא٥אאאאאאאאאאK
Wאאאאאאא
אא،אא،א،אאKאK
אאאאאאאאאאא
אאK
WFEאWאאאאאאאW
J אאKJ אאK
אאאWאJאאאJאאאJאאאאKKKK
אאאWאאJאJאאאKKKK
אאא ٢٥٣ א
א א
- ٥٥ -
٧JאFאWE
FאKE
١אאא
٢אאא
א٣אאאאאאאאאאאאאאא١٢٣
٤אאאא
٥אא
٦אא
٧אא
F١١Eאא
אאא ٢٥٣ א
א א
- ٥٦ -
Wאאא
אאאאאאאאאאאא
אאאאאאאאאK
W١JאאאאK٢JאאאאK٣JאאאK٤JאאאFאEאאאאK٥JאאK٦JאאאאK٧JאאאאאK٨JאאאאאK٩JאאאאאאK
١٠JאאאK١١JאאאאאאאK
אאא ٢٥٣ א
א א
- ٥٧ -
WW١K אKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٢K KKKKKK،KKKKKKKאאאאK٣K KKKKKKK،KKKKKKאאאאאאאאK
WאאאאאW١K אאאאKEF
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٢K אאאאאאא
EFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٣K אאאאאאאאאKFEKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٤K אאאאאאאKEF
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٥K אאאאFEאא
אאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٦K אאאEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٧K אאאאKEFKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אאא ٢٥٣ א
א א
- ٥٨ -
אW١Jאאאא
K٢Jאאאאאאאאא
K٣Jאאאאאאאא
אאאאK٤JFEאאאאאאא
K٥JFEאאאאאאא
K٦JFEאאאאאאאא
אאK٧JFEאאאאא
אK٨JFEאאאאאFEאא
אאאאK٩JFEאאאK
١٠JFEאאWJאאFKEJאאאאKJאאאאK
Wאאאא
אאאאאאאK
אאא ٢٥٣ א
א א
- ٥٩ -
אאאאWאאאאא
١JאK٢JאK٣JאK٤JאK٥JאK٦JאK
א
א
א
א١JאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW٢JאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW٣JאאW
אאא
אא
١J٢J٣J٤J٥J٦J
א
אאאאאK
אאא ٢٥٣ א
א א
- ٦٠ -
אאFאאE
אאא√אאאKאאFאאE
١JאאאאK٢JאאK٣JאFJEאK٤JאאK٥JאאK٦JאאאK٧JאאאK٨JאאאK٩JאאאאK
١٠JאK١١JאK
אאאאאאאאאאאK
النشاط أو العنصر
אאא ٢٥٣ א
א א
- ٦١ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאאאK٢JאאK٣JאFJEאK٤JאאK٥JאאK٦JאאאK٧JאאאK٨JאאאK٩JאאאאK
١٠JאK١١JאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKאW
3
אאאא
אא
אאאæ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]ã¹]<gè…‚jÖ]
אאאא
א
א
٥
אא ٢٥٣ א
אא א
- ٦٢ -
אאWאאאW
١-אאאאאאK٢-אאאאאK٣-אאאאאK
אאWK
אאWאאאK
אW
WאאאאK
WאאK
אא ٢٥٣ א
אא א
- ٦٣ -
אאאאא
אKאאאאאאאאאאא
אאאאאK
WאאאאWאFEאאא
אW
١K אWאאאאאאאא
אאאPurchase RequisitionאאאאאאאKאא
אKKKKאאאאאאKFאאא٧١E
٢K אאWאאאאא،אאא
FאEאאאRequest for QuotationאאK
٣K אWאאאאOrderWאאJא
JאאFאEJאאJאJאאJאJאאאKKKFKאא٧٢E
אא ٢٥٣ א
אא א
- ٦٤ -
אOrderW−אאאאאK−K−אאאK
אאWJJאאאאאאאאאא
אאOn line computerK
JאאWKKKKKKKKKKKKKKKKKKאאאJאKKKKKKKKKKKKKKKKKKKKKKKKW
אאJאKKKKKKKKKKKKKKKKKKKKKKKKKKKKWאאאאא
אאאא
JאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אאWאW
אW
אאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
F١٢Eאא
אא ٢٥٣ א
אא א
- ٦٥ -
KKKKKKKKKKKKKKKKKKKKKKKKKKWKKKKKKKKKKKKKWKKKKKKKKKKKKKKKKKKKאאWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW
אKKKKKKKKKKKKKKKKKKKKWWאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKWאאא
אW
אWאW
WFאאאאאאE
אWאWF١٣EאFאאE
٤K אאFאWEFאEאאOrderאאFאE
אאFאEאאאאאFאאאEאאאאKאאK
٥K אWאאאאאFאאEא
אאאא،אאאFאEאאK
אא ٢٥٣ א
אא א
- ٦٦ -
٦K אWא،אאאאא
אאFEאאFאאEאאK
٧K אאWאאאאאאאאאKאאK
٨K אWאאאאK
٩K אאWFEאאאאKאאאא
אאKאFאאאEאא
אK
١٠K אWאאאאאFאEאא
אאאK
١١K אWאאאKאF١٤EאאאאK
אא ٢٥٣ א
אא א
- ٦٧ -
אא
אאאאאאא
אאFאE
אאאא
אאא
אאאאאאאאאאא
אאאאא
אאFאE
F١٤Eאאא
אא ٢٥٣ א
אא א
- ٦٨ -
WאאWאאאאאא
אאאאאאW
١K אאאW،،אאא
?א??א?אאאK
٢K אאWאאאאאא
،אאאאאאאK
٣JאאWאאאאא
K
٤JאאאאאאWאאאאאאא
אאK
٥JאאWאאאאאא
אאאK
٦JאאWאאאאאא
אאאאKKKK
אא ٢٥٣ א
אא א
- ٦٩ -
אאאאאא
אאאאאאאFאEאאאKא
אאאאאאאאאאאא
אאאאאאאאאאאאאאאK
W١JאאאאאK٢JאאאאאFאאKE٣JאאאאאאאK
אא ٢٥٣ א
אא א
- ٧٠ -
אאFאאE
אאא√אאאKאאFאאE
١JאאאאאK
٢JאאאK٣JאאאאK٤Jאאא
אK٥Jאאאא
אK
אאאאאאאאאאאK
النشاط أو العنصر
אא ٢٥٣ א
אא א
- ٧١ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאאאאK
٢JאאאK٣JאאאאK٤Jאאא
אK٥Jאאאא
אK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
א
אאאא
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
א
א
٦
אא ٢٥٣ א
אא א
- ٧٢ -
אאWאאאW
١-אאאאאK٢-אאK٣-אאK٤-אאאK٥-אאאK٦-אאאאK٧-אאאאאK٨-אאאאאK٩-אאאK
אאW٨K
אW
WאאאKWאאK
JאKJאKJאאKJאK
WאאKJאאKJאאABCKJאאK
אא ٢٥٣ א
אא א
- ٧٣ -
אאאאאא
אאאאאאאאאא،אא
אאאאאאKאאאאאאאאK
WאאאאאאאK
אאאאאאאאאאאאאאא،אאאאאא
אאאאאאא٩٠٪אאK
אאאאאאאאאאאאא
אאאKאאאאא
KאאFאKEאאא
אאאKאאאאא
אKאאאא
אאאאאאאאאאאאK
אא ٢٥٣ א
אא א
- ٧٤ -
אאInventory ManagementWF٦Eאאא
אאאKאאאאאאאאאאK
אאאאאאאW١Jאאאאאאאא
אK٢JאאK٣JאאאאאK٤JאאאאאK
١J אSafety Stockאאאאאאאאא
אKאאאאאא
אאאאאאאאאאKאאאאא
אאאאאאאאא
אאאאאאאKאאאאאK
٢J אFאEאאFאאEאא
אאאאאאאאאאאK
.٩٩-٩٥مصطفى كمال وهبه، مصدر سابق، ص ص / د )٦(
אא ٢٥٣ א
אא א
- ٧٥ -
אWאאאKאא٢٠٠אא٥٠א٥אW
אZאHאK
אאZאHאCאZ٢٠٠H٥٠C٥Z٢٠٠H٢٥٠Z٤٥٠אאFאאאאE
אאא٤٥٠K
٣J אאEconomic Order Quantityאאאאא
אאאאFאEאאאאK
אאאW١JאK٢JאאאK
•אCarrying CostאאאאאאאKאאאא
אאאאאאאאאא
אאFאאאKE
•אאאOrdering Costאאאאאאאאאא
אאKא١٠אאא١٠٠٠א٢٠٠٠٣٠٠٠KKKK
אא ٢٥٣ א
אא א
- ٧٦ -
אאאאאאא،אאאאאאאאאאK
אאאאאאאאאאאאאאW
אאאא
אאא
אאא
F١٥Eאא
אא ٢٥٣ א
אא א
- ٧٧ -
אאW١JאאK٢JFEאאאא
אאאאW٢Z
WZאאאKZאאאKZאאאאKZאאאKאאאא١٠אאFאאE٠٠٠}١٠٠٠אא٢٠אאW٢C١٠C١٠٠٠٠٠٠ZZ١٠٠٠٢٠
٤J אWאאאאא
אאW
אאZאאHאאאא١٠٠٠א٤٥٠
אאאZ١٠٠٠H٤٥٠Z١٤٥٠KאאWאאFאEאFאE
א،אא،אאK
אא ٢٥٣ א
אא א
- ٧٨ -
אאאא
אא
א
אא
אאF١٦Eא
אאWאאאאאאא
،אאאאאאאאW
אאאאW١JאאאK٢JאאאK٣Jאאאאאאאאא
אאK٤JאאK
אאאאאW
١JאאאאK٢Jאאאאא
אK٣JאאאאאK٤JאאאאK
אא ٢٥٣ א
אא א
- ٧٩ -
אאאאאאאאאאאאKאאW١JאאאFאEאאK٢JאאK
אאW١JאאאK٢JאFאJאאJאאKE٣JאאABCK٤JאאK
אאאאK
אאF،،Eא،אאאאאאאאאKא??א
אאאאאKאW
אFEאWאאאא٧٠٪אא١٠K٪
אFEאאאWאא٢٠٪א٢٠K٪
אFEאאWאא١٠٪אאא٧٠٪K
אא ٢٥٣ א
אא א
- ٨٠ -
١٠٠٩٠٨٠
٧٠٦٠٥٠א٤٠
٣٠٢٠١٠٠١٠٢٠٣٠٤٠٥٠٦٠٧٠٨٠٩٠١٠٠אאאאFEאFEאFE
אאאWאFEWאאא،אאאא
FאEאא،אאא،אאK
،אאאאFWEאאאא،אא
אKאFWEאאאא
אK
אאאאW١JאאאZאאאCאK٢JאאאאK٣JאאK
אא ٢٥٣ א
אא א
- ٨١ -
אאK٤JאFEא،FEא،FKE
אאא٣،،
אא
אאאFEאFE
٤٠١٤٠٢٤٠٣٤٠٤٤٠٥٤٠٦٤٠٧٤٠٨٤٠٩٤١٠
٢٥٠٠٠٢٧٥٠٠٠٣٠٠٠
١٠٧٠٠٠٤٠٠٠
٢٣٢٠٠٠١٤٠٠٠٧٨٠٠٠٦٣٠٠٠٧٠٠٠
١١}٠١٤}٠٠٩}٠٠٤}٠٠٥}٠٩٥}٠٠٧}٠٠٨}٠٢٥}٠١٢}٠
אא١W
אאאWאאאZאאאCא
٢WאאאאW
אא ٢٥٣ א
אא א
- ٨٢ -
F١Eא
א
אאאFE
א
FE
אאאFE
אא
٤٠١٤٠٢٤٠٣٤٠٤٤٠٥٤٠٦٤٠٧٤٠٨٤٠٩٤١٠
٢٥٠٠٠٢٧٥٠٠٠٣٠٠٠
١٠٧٠٠٠٤٠٠٠
٢٣٢٠٠٠١٤٠٠٠٧٨٠٠٠٦٣٠٠٠٧٠٠٠
١١}٠١٤}٠٠٩}٠٠٤}٠٠٥}٠٩٥}٠٠٧}٠٠٨}٠٢٥}٠١٢}٠
אאא
אא ٢٥٣ א
אא א
- ٨٣ -
٣WאאאאאאW
F٣EF٤EF٥Eאאאא
אאא
אא
א
٤WאאאF٣WEאאא
ZאאאHאאא
٥WאאאאאאאF٤WE
אאא
אא ٢٥٣ א
אא א
- ٨٤ -
ZFאאאאDאאאEC١٠٠
٦WאWאFFEאאWE
•אZ٢٠٪•אZ٢}٠CZ•אW،•אאאZ•אאאZ٪
אFFEאWE•אZ٣٠٪•אZ٣}٠CZ•אW،،•אאאZJZ•אאאZJZ٪
אFFEאאWE•אZ٥٠٪•אZ٥}٠CZ•אW،،،،•אאאZJZ•אאאZJZ٪
אא ٢٥٣ א
אא א
- ٨٥ -
٧}١٪١٠٠٪١}٩٪٩٠٪٢}٨٩٪٨٠٪
Z٥٠٧٠٪אZ٣٠٦٠٪אZ٢٠٪٥٠٪٤٠٪٣٠٪٢٠٪١٠٪
٤٠٥٤٠٣٤١٠٤٠٧٤٠١٤٠٤٤٠٨٤٠٩٤٠٢٤٠٦
F١٧Eאא
אא ٢٥٣ א
אא א
- ٨٦ -
٣JאאWאJאאJאאJאJאאא
אWאאאK
אאW١JאאK٢JאFאאEאאK٣JאאאK٤JאאFאאEאאאאאאאא
אK
אאW١JWאFאאKE٢JWאאאK
אאאK
אW١JאאאK٢JאאאK٣JאאאאאאK
אאא،אאאאאאאא،K
٤JאאאאאאאK٥J،אאאא
אK
אא ٢٥٣ א
אא א
- ٨٧ -
אאאאאK٦Jאא،אאאא
אאאא،אK٧JאאאאK٨JאאאאF
אאKE٩Jאא،אאאאא
א،אאא،אאא،אאאאאאאאKאא
אאאאאאK
١٠JאאאאאאאאK١١Jאא،אאK١٢Jאאא،אאא
Kא١٣Jאאאא،אK١٤JאאאאK
אאאW١JאאאאWאאJ
אJאJאאJאJאאJאאJאJאאJאJJאאK
٢JאאאאK٣JאאאאFאאEאFא
אKE٤Jאאאאאא
אאאאK
אא ٢٥٣ א
אא א
- ٨٨ -
٥Jאא
אאאW
KKKKKKKKKKKKKKKKKKKKKKKKKKאאאאKKKKKKKKKKKKKKKKKKKKKKKKKK
אKKKKKKKKKKKאKKKKKKKKKאאאאאאאא
אאאאא
אאKKKKKKKKKאKKKKKKKKK
KKKKKKKKKKKאאאאא
KKKKKKKKKKKKKKK
אFKKKKKKKKEאKKKKKKKKKKאאFKKKKKKKEאKKKKKKKKKKKKK
F١٨Eא
אא ٢٥٣ א
אא א
- ٨٩ -
WאאאאKאJאאאאJא
אKאאאאאאא،אאאאאאאאאא
אאאאאאאא
אאאFABCEאאאאאK
W١Jאא،אא
אK٢JאאFאEK٣JאאFאEK٤JאאאFאEK٥JאאאK٦JאאאאאK٧Jאאאאאאאא
אK٨JאאאK٩JאאאאאK
١٠JאאאאאאK
אא ٢٥٣ א
אא א
- ٩٠ -
WWאאFאEאאFE٩٠٠٠א٩
אאאא٣٠٠אFאאE١٠אFאE٥٪אאאKW
١JאFאE؟٢Jאאא؟٣JאFאאE؟٤JאאK٥JאWאאאאאא
אKWאאFאEאFE٠٠٠}١٠א،א
אFE١٥א١٠א،١٠٪،אאאFאאE٥אאאW
١JאK٢JאK٣JאאKאW
١J אאאZאFאEאDאאKZDאZ
٢J אZאC١٠}٠ZCZ
٣J אZאFHאCאאEZFHCE
ZHZ
٤J אאZאHאZH
Z
אא ٢٥٣ א
אא א
- ٩١ -
WאאFאEאאFE٦٠٠٠،א١٠אאא،א١٠א١٠
א،FאאE١٥אאא،FE٢٠א،אFאE٥٪אאאאאאא،
W١JאK٢Jאא٣Jאאא٤JאK٥JאאאאאאK٦Jא٧JאאK
אW١J אאאZאFאEאDאא
אאאZDZ
٢J אאZאC٠٥}٠ZC٠٥}٠Z
٣J אאאאZאאאCאKZאCZ
٤J אZאD٢CאZD٢CZ
٥J אאאאאאZאאאHאK٦J אZאאFאFHEאCאאE
ZFHCEZHZ
אא ٢٥٣ א
אא א
- ٩٢ -
٧J אאZאאFאHEאKZHZ
אW١J אאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٢J אKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٣J אFאEKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK٤J אאאאאאאKKKKKKא
אאאאKKKKKKKKK
٥J אאאWJKKKKKKKKKKKKKKKKKKKKKKKKKKJKKKKKKKKKKKKKKKKKKKKKKKKKK
٦J אאאKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW٧J אKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKW
אW١J אZ٥٪אאZאאאDאאא
Z٩٠٠٠D٩אאZ١٠٠٠
אאZאC٥٪Z١٠٠٠C٥٪Z٥٠
٢J אZ١٠٠٠K٣J אאZאאDאאK
Z٩٠٠٠D٣٠٠
אא ٢٥٣ א
אא א
- ٩٣ -
Z٣٠אZאFHאCאאEZ٥٠FH١٠C٣٠EZ٥٠H٣٠٠Z٣٥٠K
٤J אאZאFאEHאZ٥٠H١٠٠٠Z١٠٥٠אאאא١٠٥٠
אאאאא٥٠
אאאאא
WאאאZ٢٠٠٠١J אZ٢٠٠٢J אZ٣٥٠٣J אאZ٢٢٠٠K
W١K אאאZ٦٠٠٢K אאZ٣٠٣K אאאZ١٠٠٤K אZ٣٠٥K אאאאאאZ١٣٠٦K אZ٣٣٠٧K אאZ٦٣٠K
אא ٢٥٣ א
אא א
- ٩٤ -
אW١K אאאאאא
אאאאFאEאאאאK
٢K אאאאאאאאאאאאאאא
אK٣K אFאEאאFאEאאא
אאאאאאאאאאאאK
٤K אאאאא،אאאאאאK
٥K אאאWJאאאאKJאאאאאאK
٦K אאWאאאZאאCאאא
٧K אWאZאD٢CאK
אא ٢٥٣ א
אא א
- ٩٥ -
אאFאאE
אאא√אאאKאאFאאE
אא
١JאאאK٢JאאK٣JאאFאKE٤JאFאKE٥JאאK٦JאK٧JאאאK٨JאאK٩JאאאK
١٠JאאאאK١١JאאאאK١٢JאאאK١٣JאאאK١٤JאאK١٥JאאאאאK١٦JאאK
אאאאאאאאאאאK
אא ٢٥٣ א
אא א
- ٩٦ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאאK٢JאאK٣JאאFאKE٤JאFאKE٥JאאK٦JאK٧JאאאK٨JאאK٩JאאאK
١٠JאאאאK١١JאאאאK١٢JאאאK١٣JאאאK١٤JאאK١٥JאאאאאK١٦JאאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKא
אאFFאאEE
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
א
F
א
E
٧
אא ٢٥٣ א
אFאE א
- ٩٨ -
אאWאאאW
١-אאאFאEK٢-אFאEK٣-אאאאאאK
אאW٤
אאW١. אאאK٢. אאK
אW
WאFאKEWאאאאFאKEWאFאKE
אא ٢٥٣ א
אFאE א
- ٩٩ -
אאאאא
אאאKאאאאK
אאאאאאאאאאK
WאFאWEאאאאאW
١JאאאK٢JאאאK٣JאאאאאK٤JאאK٥JאאאאאK٦JאאK٧JאאאאK٨JאK٩JאאאK
WאFאWEאאאאW
١JאK٢JאאאWאא
א١٠٠K٣JאאאWאאאא
K٤JאאאWF٢C٣KE
אא ٢٥٣ א
אFאE א
- ١٠٠ -
אאאאW٤KאאאאאאאאW
אאא
٥٠
٥٠٦٠
٦٠٧٥
٧٥٨٥א
٨٥
WאאW
١Jא٢Jאא٣JאאKאאאאאW
١Jאאא٤٠٢Jאא١٥٣Jאאאאא١٠٤Jאאא١٠٥Jאאאא١٥٦Jא١٠
________١٠٠אאאאאאאאאאW
אא ٢٥٣ א
אFאE א
- ١٠١ -
אאא
אאאאאאא
١Jאא٩٠٪٨٠٪٧٠٪٢Jא٨٠٪٩٠٪٩٠٪٣Jאאא٦٠٪٦٠٪٦٠٪٤Jא٦٠٪٥٠٪٨٠٪٥Jאא٦٠٪٦٠٪٥٠٪٦Jא٨٠٪٨٠٪٥٠٪
אWאאאWאW
١K אFKE٢K אאאFKE٣K אאאFאאKE٤K אאאF٢C٣KE
אאאאא
אאאא
אאאא
אא٤٠א٤٠°C٩٠Z٪٣٦٤٠°C٨٠Z٪٣٢٤٠°C٧٠Z٪٢٨א١٥א١٥°C٨٠Z٪١٢١٥°C٩٠Z٪١٤١٥°C٩٠Z٪١٤א١٠א١٠°C٦٠Z٪٦١٠°C٦٠Z٪٦١٠°C٦٠Z٪٦אא١٠א١٠°C٦٠Z٪٦١٠°C٥٠Z٪٥١٠°C٨٠Z٪٨א١٥א١٥°C٦٠Z٪٩١٥°C٦٠Z٪٩١٥°C٥٠Z٪٨א١٠א١٠°C٨٠Z٪٨١٠°C٨٠Z٪٨١٠°C٥٠Z٪٥
א٧٧٧٤٦٩∴אא٧٧ZאK
אאא٧٤ZKאאא٦٩ZK
אא ٢٥٣ א
אFאE א
- ١٠٢ -
Wאאאאאא
אאאאאאKKKאאאאאאאאאא
אאW١JאאאאK٢JאאאאK٣JאאאאK٤JאFאEאאK٥JאאK٦JאאאK٧JאאK٨JאאK
Wאאאא
אאא،אאאאאאאאאאאאK
W١JאאאK٢JאאK٣JאאאאK٤JאאאאאאK٥JאאK٦JאאאאאאK
אא ٢٥٣ א
אFאE א
- ١٠٣ -
WאאאW
١Jאא٢Jאא٣Jאאא٦אאאאאאW
١Jאא٣٠٢Jא١٥٣Jאאא١٥٤Jא٢٠٥Jאא١٠٦Jא١٠
א١٠٠
אאאאאאאאאאאW
אאא
אאאאאאאא
١Jאא٨٠٪٧٠٪٦٠٪٢Jא٧٠٪٦٠٪٥٠٪٣Jאא٧٠٪٧٠٪٧٠٪٤Jא٦٠٪٦٠٪٦٠٪٥Jאא٧٠٪٨٠٪٧٠٪٦Jא٦٠٪٦٠٪٧٠٪
אא ٢٥٣ א
אFאE א
- ١٠٤ -
אWאאאW
אW١K אאFE٢K אאFE٣K אאFאאE٤K אאאFKKKCEKKK
אאאWFKKKCEKKK
אאאאאא١Jאא
٣٠°KKKCKKZKKKKKKCKKZKKKKKKCKKZKKK
٢JKKKCKKZKKKKKKCKKZKKKKKKCKKZKKK٣JKKKCKKZKKKKKKCKKZKKKKKKCKKZKKK٤JKKKCKKZKKKKKKCKKZKKKKKKCKKZKKK٥JKKKCKKZKKKKKKCKKZKKKKKKCKKZKKK٦JKKKCKKZKKKKKKCKKZKKKKKKCKKZKKK
א
אWא٧١אאאWא٦٦אאאWא٦٤אאאW
אאאאFאKE
אא ٢٥٣ א
אFאE א
- ١٠٥ -
אאFאאE
אאא√אאאK
אאFאאEאא
١JאאאK٢JאאאK٣JאאאK٤JאאאK٥JאאK٦JאאאאK٧JאאאאK
אאאאאאאאאאאK
אא ٢٥٣ א
אFאE א
- ١٠٦ -
אאFאאEאאLא
אLאW١٢٣٤אא٨٠٪א
١٠אא١٠٠٪אאFאEא
١JאאאK٢JאאאK٣JאאאK٤JאאאK٥JאאK٦JאאאאK٧JאאאאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKא
WWאא
אא
אאאã¹]<gè…‚jÖ]æ<ËÖ]<Üé×Ãj×Ö<íÚ^ÃÖ]<퉉ö¹]
אאאא
W
א
٨
אא ٢٥٣ א
Wא א
- ١٠٧ -
אWאאאאאK
אאW
אאW١-א٦W٨K٢-FEK٣-אאFאKE٤-אK٥-אאאא?אK?٦-אאא?אK?٧-אאאאאK٨-K
אאW١K אאFאEאא
אאKW
• FאEאאאאאK• אK• אאאK• אאאW
JאKJאאKJאאאאKJאאאאאKJאאאאאKJאאאK
אא ٢٥٣ א
Wא א
- ١٠٨ -
٢K אאאK٣K Presentationאא
אK٤K אאאא
אK٥K אאאK٦K אאK
WKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
Wא א
- ١٠٩ -
אWאאאK
אאW
אאW١JאאאאK٢Jאאאאאאא
אאK٣JאאאאK
אאWאאW
١JאאFאEאאK٢JאאאFאKE٣JאאFאKE٤JאאFאKE٥JאאאאFאKE٦JאאאאK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
Wא א
- ١١٠ -
אWאאאאאאאאאK
אאW
אאW
١JאK
٢JFEK
٣JWאJאאJאאאאJאאKE
٤JאK
٥Jאאאא?אאK?
٦Jאאא?אאK?
٧Jאאאא?אאK?
٨JK
אאW
١K אאFאEאאאאK
٢K W
• אאאאFאאJאJאJאKKKE
• אאאאאאאאאאאאK
אא ٢٥٣ א
Wא א
- ١١١ -
• אאאאאאאK
• אאאאאאFאJאאאJאJאאאJאאKKKKKE
• אאאאWאJאJJאאJאKKKKE
٣K אאא?אK?
٤K PresentationאאאK
٥K אאאאאאאK
٦K אאאK
٧K אאK
WKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
Wא א
- ١١٢ -
אWאאאאא
אאK
אאW
אאW١JאאאאאK٢Jאאאאאאאא
Kא٣JאאאאK
אאW١K אאW
• אאאFאאKE• אאאאK• אאאK• אאאK• אאK• אאKKKK
אWKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
אא ٢٥٣ א
Wא א
- ١١٣ -
אWאאאאאאאK
אאW٤K
אאW١JאK٢JאK٣Jאאאאאא
אאאK٤JאFEאK٥JאאאK٦JאאאאאאK٧Jאאאאאאאא
אK٨JK
אאWאFאEאאא
אאW١JאK٢JאאאK٣JאK٤JאאאאK٥Jאאאאאאאא
אאK٦JאאאאאאאK٧JאאאאאK
אא ٢٥٣ א
Wא א
- ١١٤ -
אאאאK٨JאאK
WKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
KKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKKK
٢٥٣ א א
א
א
WאאאאאWאאא١אאWא١٢אאWאא٣٤אאאWא٤٥אאWאא٦٢אאWאא٧٢אאWא٩٨
WאאאאאWא١٠٧אאאWאא١٢١אאאWא١٢٤אאאאWא١٢٨אאאWא١٣١
٢٥٣ א א
א
אאאאא١אאאא٤٢אא٥٣א٦٤אא١٤٥אאא١٦٦אאא١٨٧אאא١٩٨אאא٢٣٩אאא٢٨١٠אאאאאא٣٨١١אא٥٥١٢אא٦٤١٣א٦٥١٤אאא٦٧١٥אא٧٦١٦א٧٨١٧אא٨٦١٨א٨٩
אאאאאא
אאFאEא
GOTEVOT appreciates the financial support provided by BAE SYSTEMS