© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 15

Community Service Project

PurposeThe Community Service Project provides an

opportunity for DECA members to develop a better understanding of the role civic activities have in society, to make a contribution to a community service or charity, and to learn and apply the principles of marketing management.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 15

Community Service Project

DescriptionOne to three members can participate in the

Community Service Project.Participants are required to develop a manual on the

procedures for planning, organizing, implementing, coordinating, and evaluating the project.

The project consists of the written document and oral presentation.

© 2009 South-Western, Cengage LearningMARKETINGMARKETING

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CHAPTER 15

Community Service Project

Performance Indicators EvaluatedDemonstrate an understanding of the role of

community service within the community.Plan and conduct a project to benefit a community

service or charity.Evaluate the community service project’s

effectiveness in meeting the stated goals.Determine priorities and manage time commitments

and deadlines.