© 2010 cengage learning. all rights reserved. chapter 1 global peng
TRANSCRIPT
© 2010 Cengage Learning. All rights reserved.
CHAPTER 1 LEARNING OBJECTIVESAfter studying this chapter, you should be able
to:
1. Explain the concepts of international business and global business
2. Give two reasons why it is important to study global business
3. Articulate the fundamental question that study of global business seeks to answer and two perspectives from which to answer it
4. Identify three ways of understanding what globalization is
5. State the size of the global economy and its broad trends
© 2010 Cengage Learning. All rights reserved.
LO1: INTERNATIONAL BUSINESSAND GLOBAL BUSINESS
International business - business (firm) that engages in international (cross-border) economic activities or the action of doing business abroad
Global business - business around the globe, including both international (cross-border) activities and domestic business activities.
© 2010 Cengage Learning. All rights reserved.
LO2: WHY STUDY GLOBAL BUSINESS?
Career Advancement:Expertise in global business is often a prerequisite to join the top ranks of firms.
Globalization: This is an age of extensive global interaction and competition.
© 2010 Cengage Learning. All rights reserved.
LO4: THREE VIEWS ON GLOBALIZATION
A long-run historical evolution since the dawn of human history
A long-run historical evolution since the dawn of human history
A new force sweeping through the world in recent times
A new force sweeping through the world in recent times
A pendulum that swings from one extreme to another from
time to time
A pendulum that swings from one extreme to another from
time to time
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LO4: SEMIGLOBALIZATION
Suggests that barriers to market integration at borders are high but not high enough to
completely insulate countries from each other
Total Isolationism
Total Globalization
Semiglobalization
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LO5: THE GLOBAL ECONOMY
Changes in the global Fortune 500