© 2010 deven maru and sandwich flavor all rights reserved1 sandwich flavor for fresh, grilled and...

© 2010 Deven Maru and Sandwich Flavor

All rights reserved 1

Sandwich Flavor

for fresh, grilled and exotically spiced Mumbai

style sandwiches



the mission



The Sandwich Flavor provides fresh, vegetarian grilled sandwiches for healthy living



the product



Healthy Fresh vegetables

Grilled and hotVegetarian

Flavor and spiceLocally grown produce

reasonable price



$3.99 House Sandwich with salad

$2.99 House Sandwich



How can you go wrong?



the customer



vegetarianhealth aware

likes Flavor and spice

Wants Locally grown produce



The Asian population, of which Asian Indians are part of, is expected to be 500,916 by 2010

Target Market: 2% of above population in first year i.e. 10,000 customers

Source: Population Projections for California and Its Counties 2000-2050 by Department of Finance, State of California



the competition



the opportunities



beverages soups

saladswhole wheat pita

wrapsCatering and parties



the positioning



Vegetarian, calorie light, hot

All types, calorie heavy, cold

Industrial, big franchise

delivery and packaging

Unique, fresh,

flavor, local

Sandwich Flavor



Sales and marketing



Distribute flyers restaurant website

print ads in select publications

Facebook page for offers and updates

Twitter tweets with special offers

promotional video on youtube

Email sign=up of customer for newsletters

feature on specialty coupon site like groupon.com



the finance



Capital Expenditure

Commercial grade bread oven $4,500

Plates and dishes $1,500

Commercial dishwasher $2,500

Preparation Table $3,500

Range $2,000

Heavy duty grill $ 650

Total $14,650



Pro Forma Income Statement 2010 2011

$ % $ %

Net Sales $34,900 100 $43,624 100

Cost of goods sold $ 4,760 13.6 $ 6,750 15.4

Gross margin $30,140 86.4 $36,874 84.6

Operating expenses

Wages and salaries $18,000 $18,000

Advertising & promotion $ 400 $ 400

Rent (if not owned) $ 1,200 $ 1,200

Insurance $ 650 $ 750

Licenses (city & state) $ 250 $ 350

Utilities $ 2,700 $ 2,700

Repairs and maintenance $ 1,000 $ 1,500

Other Supplies $ 1,000 $ 1,500

Total operating expenses $25,200 $26,400

Profit (loss) pre-tax $ 4,940 $10,474

Taxes (assume 36%) $ 1,778 $ 3,770

Net profit after taxes $ 3,162 $ 6,704



Thank you

© 2010 deven maru and sandwich flavor all rights reserved1 sandwich flavor for fresh, grilled and...

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