© 2012 coldwell banker real estate llc. a realogy company. all rights reserved. coldwell banker...

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© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real Estate SM ”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. All other trademarks are the property of their respective owners. Stafford, VA Spotsylvania, VA Massaponax, VA Prince WIlliams, VA Locust Grove, VA King George, VA Why Coldwell Banker Elite?

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Page 1: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

© 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Except Offices Owned and Operated by NRT LLC. Coldwell Banker®, the Coldwell Banker Logo, Coldwell Banker Previews International®, the Previews International Logo, “Dedicated to Luxury Real EstateSM”, and Coldwell Banker University” are registered and unregistered service marks licensed to Coldwell Banker Real Estate LLC. All other trademarks are the property of their respective owners.

Stafford, VASpotsylvania, VAMassaponax, VAPrince WIlliams, VALocust Grove, VAKing George, VA

WhyColdwell Banker Elite?

Page 2: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

•Global presence: 51 countries/3,100 offices•More than 100 years of real estate experience

•$152.9 billion in U.S. sales volume for 2011

Page 3: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com25%

According to Wall Street Journal/REALTrends,

over 25% of all sales volume by the top 250 teams and individual agents

came from the Coldwell Banker® network.*

*Individual and team rankings for sales volume in the Wall Street Journal/REAL Trends The Thousand Top Real Estate Professionals list 2011.

Page 4: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Real Trends Top 500 Report

*According to the 2011 REAL Trends Top 500 report among brokers with greater than 500 closed sales.

$123B$123B

$60B$60B$50B$50B $47B$47B

Page 5: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

About UsAbout Us

Headquarters in Stafford, VA

Page 6: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Business Philosophy

Our success has been defined with the integrity, honesty, professionalism, community involvement, and family devotion.  Only those agents who are committed to living up to these business principles can be part of Coldwell Banker Elite.

Highest Producing Local Company

About Coldwell Banker EliteAbout Coldwell Banker Elite

©2010 Coldwell Banker Real Estate LLC. All Rights Reserved. Coldwell Banker, the Coldwell Banker logo, Coldwell Banker Previews International, Previews, Coldwell Banker Concierge,Coldwell Banker On Location, Coldwell Banker University, We Never Stop Moving.

Company Snapshot• 9 Offices / Divisions•Stafford•Prince William•Spotsylvania•Massaponax•Locust Grove•King George•Fredericksburg / Commercial•Relocation•Property Management

•185 Sales Associates•Nearly 10 million in Gross Commissions last year•Over 1300 transactions last year•Coldwell Banker Chairmans Circle•Cartus Platinum Award•Licensed in Virginia and Maryland

Page 7: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Coldwell Banker Elite Market Share

Data Source: BrokerMetrics | Combined Offices | Market Area: Fredericksburg, Spotsylvania and Stafford Virginia

Coldwell Banker Elite

Century21 AdVenture

Long and Foster

ReMax Bravo Keller Williams

Realty World Select

ReMax Allegiance

Page 8: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Mobile Tools

Mobile Advertising

•First real estate brand to work withApple on iAd advertising platform

• Websites & Apps

• Only national real estate brand withiPhone and Android apps

• Mobile site accessible from any phone

Page 9: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Coldwell Banker EliteMobile App

•Unique Agent Code

•Direct Lead Feed

•Found in App Stores

ColdwellBankerElite

ColdwellBankerElite

Page 10: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Rapid Response

• When buyers inquire about your listing, they want a rapid response

• Our lead management system notifies you immediately

Page 11: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Industry leading website

Coldwellbanker.com features:

• IP lookup

• Keyword search

• “You May Also Like” property recommendations

• Embedded listing and agent videos

• Home File

Page 12: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Name Recognition and Marketing

Generating Leads for You

• 94% Brand Awareness*

• Marketing strategy ensures that Coldwell Banker resonates with the most profitable customers.

• Coldwell Banker Real Estate captured nearly 19,000 national media hits in 2010 which equates to $13 million in media exposure.**

*Study conducted for Coldwell Banker Real Estate LLC by Brooks Rose Marketing Research Inc.** According to CisionPoint

Page 13: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Coldwell Banker Works & Learning Portal

Award winning intranet

Access to all Coldwell Banker tools

Customizable for use as local intranet

Productivity tool:

• Awards tracker

• eCards/eNewsletters

• Access to LeadRouter

• Marketing Tools

• Education

Learning Portal:

• Online Learning / Designations

• Extensive Video Training Library

• Countless Tools and Resources

Page 14: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Coldwell Banker OnLocation

• Ground breaking YouTube channel•Mashable.com Web Award Finalist•Inman Innovator Award Finalist

• Over 1.2 million visits in 1st year

• Over 15,000 videos uploaded

• The only real estate channel on YouTube with searchable video listings

• Visit at www.youtube.com/coldwellbanker

• Ongoing Company training and resources to help you create awesome videos

Page 15: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Technology Education

•Video•Current Trends•New Media•Systems•Website Marketing

•Social Media•Basic Computer Skills•Mobile System•Apps•Risk Management

Page 16: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

MXIE Phone System

Page 17: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

EliteScoop.com

•Video Tutorials•Current News•Learning Opportunities

•Step-by-Step How-to’s•Tools and Apps•Resources

Page 18: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

EliteConnect•Intranet

•Listing Management

•Personal Reporting

•Lead Management

•Service Provider List

•Have/Wants Exchange

•Company Files

•Rosters

•Do Not Call List

Page 19: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

PropertyManagement

Portal

FredericksburgRentalManagement.com

Page 20: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Full Time Managers

Full Time Marketing StaffFull Time Support Staff

Full Time Technology Staff

How Our Team Works For You

Relocation Department

Business Generation Team Property Management

Page 21: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Elite Marketing Resources

Agent eCardsFree Lance-Star

Listing Distribution Listing Distribution To Over 600 To Over 600 Websites!Websites!

Page 22: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Craig's List

Video Distribution

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

CbeListings.com

QR Codes

Premium Realtor.com

600 Websites

Single Listing Sites

Coldwell Banker

Zillow.com

Page 23: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Coldwell Banker Agent Profiles & Websites

Page 24: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

Realtor.com

Page 25: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Company Socials

• Montpelier Hunt Races

• Office Socials

• Annual Awards Breakfast

• Top Producer Dinners

• Holiday Get-Togethers

Page 26: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Support | Innovation |Resources Support | Innovation |Resources www.ColdwellBankerElite.comwww.ColdwellBankerElite.com

It’s Time To Let Us Invest In Your SuccessFollowing are some expenses you should anticipate to start your career.

Marketing tools :

Yard Signs Free

Real Estate Showcase Ads Free

MXIE Telecommunication System Free

Color Free Lance Star Ads Only $15 per ad

Premium Realtor.com Listings Only $25 per listing

Business Tools:

Influence Sphere Cards Free

Business Cards (1000) Free

Sign Riders (First 5) Free

Name Badge Free

Lockboxes Free

Continuing Ed Credits Free

Transaction related mail Free

Zipforms (NVAR, VAR, CBE) Only $50/year

Docusign (optional) Only $140/year

Errors and Omissions Only $300/year

Franchise Fee Only 6%

Technology Fees None

Desk Fees None

Transaction/Admin Fees None

Copy or Office Supply Fees None

Bonus :

100% Referrals, when sent through RELO

Recruitment bonuses and residuals

Non-Broker Fees (approximate) :

REALTOR® Association $850 (prorated)

MRIS MLS Fees $225 Startup - $165/Quarter

Lockbox Fees $250/year

DPOR Licensing Fees $170 new / $60 transferring

Page 27: © 2012 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair

Are You Ready For the Next Level?