© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA{

Sean Killen, Regional Director Caribbean, RIM

© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA

The smartphone revolutionThe smartphone revolution

Smartphone penetration in LATAM /Caribbean is only around 11%, showing a huge market opportunity

Operators need to consider how they profitably onboard prepay users (and remaining post-pay) on to smartphones, without the benefit or business case for significant or any subsidy

This plays to RIM’s strengths, through high value data “on-boarding” services (like BBM) and low tiers packages

Informa Telecoms & Media, May 2012

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The BlackBerryThe BlackBerry CloudCloud enables enables

DIFFERENTIATIONDIFFERENTIATION

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Data Compression (Efficiency)Data Compression (Efficiency)

© 2012 Research In Motion Limited – RIM Confidential - Disclosed under NDA

BlackBerry is an enabler of the… CarrierPlatform

Cloud Services

Platform Integration

Service Tier Integration

Increased VAS revenue driven by deep integration of carrier services into

the BlackBerry Platform

Higher Data ARPU driven by simple

upgrades to higher service tiers

Deeper enterprise penetration by moving on-premise services to the cloud, leveraging

carrier core competencies

How?

How?

How?

Classic BlackBerry platform

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6

• A constructive engagement platform that provides a mechanism to drive ARPU & drive ARPU & increases data attach ratesincreases data attach rates

• A socially viral platform that facilitates customer stickinessstickiness

• Facilitates broad distributiondistribution of carrier preferred services

BBM 6BBM 6

BBM Value Proposition for Carriers

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increases paid downloads and Carrier ARPU

increase in paid downloads of approximately 1000% over the period of 120 days

Impact of Carrier Billing for BlackBerry App World Growth in Paid Downloads

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There are over 78 million BlackBerry subscribers worldwide There are 56 million BBM users around the world RIM holds the #1 smartphone position in many fast-growing

markets including the Caribbean 90% of the Fortune 500 and countless government agencies

are RIM customers BlackBerry is one of the most profitable platforms for mobile

developers BlackBerry is the most secure smartphone platform We partner with more than 650 carrier partners in 170 countries BlackBerry was the FIRST smartphone in the Caribbean

RIM Has A Strong Foundation

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What is happening now?

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Where are we headed next?