S AT U R D AY 1 0 A M - 5 P M • S U N D AY 1 1 A M - 5 P M

CUSTOM HOUSE PLAZA

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When you meet with us, a sales person will be present with information and applications. For accommodation of persons with special needs at sales meetings, call toll free (855) 570-1600, TTY (855) 332-7195.

Aspire Health Plan, Post Office Box HH, Monterey, CA 93942 • 8 a.m. to 8 p.m., Monday – Friday (except certain holidays)

Aspire Health Plan is an HMO and HMO-POS plan sponsor with a Medicare contract. Enrollment in Aspire Health Plan depends on contract renewal. The benefit information provided is a brief summary, not a complete description of benefits. For more information, contact the plan. Limitations, co-payments, and restrictions may apply. Benefits, formulary, pharmacy network, premium and/or co-payments/co-insurance may change on January 1 of each year. You must continue to pay your Medicare Part B premium.

May 5, 10 a.m. • CRAZY HORSE RESTAURANT1425 Munras Ave., Monterey

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SERVING MONTEREY COUNTY

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Welcome

Wilkommen!Bienvenidos!Ah’lan wasah’lan! Welcome! Monterey is proud to be known

as the Language Capital of the World®. Monterey is home to

some of the world’s premier language education institutions and international graduate programs, including the Defense Language Institute, Middlebury Institute of International Studies and the Naval Postgraduate School. Local businesses, such as Language Line Solutions and MediaLocate help bring the world together through better understanding of language and culture. These organizations employ, educate and enrich thousands of diverse multilingual families that help create Monterey’s unique rich ethnic community. Our language- and culture-related military institutions contribute $1.2 billion to our local economy. Additionally, Monterey celebrates its strong bonds with sister cities around the world.

It’s a great pleasure to invite you to join us for the inaugural Monterey Language Capital of the World® Cultural Festival. The festival will take place in downtown Monterey and Custom House

Plaza, celebrating the rich international culture of Monterey with music, fl ags, international food and crafts, dancers from diverse cultures and an array of exhibits. The festival weekend will begin May 2 with a procession down Alvarado Street with fl ags fl ying and music playing, followed by entertainment and festivities through May 3. Please join us for good

company, delicious food and wonderful entertainment from around the world as we celebrate Monterey: Language Capital of the World®.

Clyde Roberson,Mayor

Sameeera Sharif will serve as the MC for the Cultural Festival.

An Assistant Professor teaching Urdu at DLI for the past ten years, Sameera has been organizing cultural activities and immersion programs for students and the general public in California since 2008. Originally from Pakistan, Sameera spent 17 years in the UK working in development with the South Asian communities before coming the US, and to this day she remains a big fan of the Pakistani national cricket team.

4 LANGUAGE CAPITAL OF THE WORLD® CULTURAL FESTIVAL

RICHARD SCHNEIDER ENTERPRISES

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STEVE WINTER ON THE TRAIL OF BIG CATS: TIGERSJune 16 / 7pm

MIREYA MAYOR PINK BOOTS & A MACHETEMay 19 / 7pm

BRIAN SKERRYOCEAN SOULJuly 21 / 7pm

JODI COBBSTRANGER IN A STRANGE LANDAugust 18 / 7pm

417 Alvarado Street • Downtown Monterey • 831.649.1070 • GoldenStateTheatre.com

MY FAIR LADYJUNE 27 / 8PMJUNE 28 / 2PMThe longest running musical in theatre history.

WEST SIDE STORYSEPT. 5 / 8PM & SEPT. 6 / 2PMSEPT. 12 / 8PM & SEPT. 13 / 2PM

KISS ME KATENOV. 28 / 8PM & NOV. 29 / 2PMDEC. 5 / 8PM & DEC. 6 / 2PM

DAVE MASON TRAFFIC JAMJune 19 / 8pm

Broadway By the Bay Presents

Buy Individual Tickets or subscribe to the National Geographic Live Summer Speaker Series and Save up to 35%.

Monterey High School presents SOUTH PACIFIC FRI, MAY 8 / 7:30PMSAT. MAY 9 / 2 & 7:30PM

OTHER UPCOMING SHOW

Described as a “FEMALE INDIANA JONES”, Mireya Mayor is an Emmy Award-nominated anthropologist and wildlife correspondent for the National Geographic Channel and the current host of NAT GEO WORLD. Mireya has been chased and charged by gorillas and elephants and more!

See images of some amazing big cats with award-winning photographer Steve Winter has taken throughout the world. Steve Winter has been stalked by jaguars in Brazil and trapped in quicksand in the world’s largest tiger reserve in Myanmar. From the Asian jungles to Latin America, Winter’s mission is to share the beauty of big cats while working to save them.

An award-winning photographer with more than 10,000 hours underwater footage. His uniquely creative images tell stories celebrate the mystery, beauty of the sea, and help bring attention to the large number of issues that endanger our oceans and its inhabitants.

Jodi Cobb has worked in more than 50, primarily in the Middle East and Asia. She is known for breaking through barriers and going undercover to reveal hidden societies. Cobb will share fascinating glimpse of worlds including Japan’s secret Geisha culture and much more.

WWW.LCOWFEST.COM 5

City of Monterey Sister Cities ProgramMonterey has been partnering

with international Sister Cities since 1965. The concept of the

program is that geographically and/or politically distant towns are paired for the purpose of developing mutually beneficial relationships that encourage cultural and global understanding and cooperation, inspire international partnerships, and strengthen economic development. Sister city programs also encourage student exchange programs between the participating municipalities.

Dubrovnik, CroatiaThe Sister City Charter between

Dubrovnik and Monterey resulted from two years of cooperation

between the cities in public administration and economic development. The cities established partnerships between their universities, planned joint cultural events, conferences and conventions.

Through several exchanges, Dubrovnik and Monterey City officials have had the opportunity to learn from each other and find solutions to common challenges. Thanks in part to the Sister City partnership, and inspired by sporting events held in Monterey, Dubrovnik is hosting an inaugural half marathon on May 10, 2015.

Kusadasi, TurkeyThis sister - city agreement

established economic, cultural and political exchanges in 2012.

Monterey and Kusadasi share common interests in the development of sustainable tourism and cultural history. Kusadasi is a resort town on Turkey’s Aegean Coast with a local economy built on tourism.

Lankaran, AzerbaijanLankaran became a Sister City in 2011

with the goal of sharing ideas and expertise on tourism, agriculture

and education. Lankaran, population 120,000, boasts a location on the Caspian Seas, so Monterey’s wharf, Cannery Row, and the coastal trail were of interest.

Nanao, JapanThe Nanao Sister City relationship

began in 1986, when a delegation from the Japanese coastal

community visited Monterey to study the city’s economic drivers. Like Monterey, Nanao repositioned itself as a tourist destination after its fishing industry diminished. The two cities signed a formal sister city agreement in the mid 1990s and a group of volunteers came together as the Monterey Peninsula-Nanao Friendship Association to coordinate cultural and business exchanges. Since then, more than 700 Nanao residents have visited Monterey and 300 professionals and youngsters from Monterey have toured Nanao.

Sister Cities

Sister-City signing between Monterey and Dubrovnik, 2007

Monterey delegation visit to Nanao, 1995

6 LANGUAGE CAPITAL OF THE WORLD® CULTURAL FESTIVAL

Van Jackson went from scrub at DLI to a diplomatic superstarVan Jackson joined the Air Force,

he says, because, “I wanted to be James Bond. But I didn’t know

what that entailed.”

Eventually, he was steered toward linguistics and studied Korean at Monterey’s Defense Language Institute from 2000 to 2001.

He credits the experience of learning a language in such a beautiful setting, under a second-to-none faculty, for changing him from a “troublemaker who wasn’t interested in school at all” to someone with a drive to succeed. “DLI opened up my brain to the possibilities,” Jackson says.

He may not have gone on to do 007-style missions overseas, but he did spend two year-long tours at Osan Air Base in South Korea, learning the language by immersion before completing his PhD in world politics at The Catholic University of America.

Now Jackson’s first-hand experiences give him an edge on foreign policy work in Washington, D.C. He is currently a visiting fellow at the Center for a New American Security, a research fellow of the Council on Foreign Relations and an adjunct professor at Georgetown University.

He looks at issues like military modernization in Asia and the pros and cons of labelling North Korea as a nuclear state, and what all these mean to defense policy.

Jackson’s role is dual faceted. He engages the public in Asian affairs and defense policy through news and media blogs, speeches, published papers in journals and appearances on television.

Additionally, he interfaces with the government as an outside voice, providing unbiased advice about Asian affairs to the White House and Secretary of Defense and giving congressional testimony.

“I love being a bridge between government policy, which can be very insular, and the public’s interest in understanding what’s happening in Asia and explaining it,” Jackson says.

He adds that studying Korean in Korea taught him empathy. “You can tell a lot about what a social group cares about and how they see themselves and others through their language.” In 2011, Diplomatic Courier magazine recognized Jackson as a rising star in foreign policy. And while he doesn’t save the girl in every film, his day job does make the world a safer place.

Language study leads MIIS grad to walk with Hilary Clinton and Michelle Obama.When Laura Burian began

studying Chinese in the late ’80s she says, “It was not a

savvy or wise thing to do.” At the time, no one predicted China would become the world power it is now. Her life shows how the big time caught up with her.

She studied the language out of sheer curiosity. Growing up, Burian played the violin and a lot of her friends from music classes were from East Asia. That’s where she got her first taste for the culture.

Her curiosity brought her to Monterey Institute of International Studies (now Middlebury Institute of International Studies at Monterey), where she studied from 1993-1995 as one of only three non-native speakers in her Chinese language classes.

After graduation, she began work as a freelance translator, and has since been around the world multiple times. She worked as a legal assistant and translator in China before President William Clinton made a state visit to the country—and she ended up in an elevator with Hillary, while working as an interpreter for the U.S. delegation. She also traveled with National Geographic Television crews across Asia and tagged along with a Chinese corporation during their IPO promotional tour in Europe and the Americas.

Since 2000, Burian has been back in Monterey as an associate professor

at MIIS, teaching Chinese to the next generation of translators and interpreters.

Even with translation technology becoming more sophisticated, Burian says it’s no substitute for humans, who can understand cultural context as well. “We’re bridging gaps with a human touch,” she says.

Burian still interprets professionally. Last year, she joined First Lady Michelle Obama and her daughters and mother for a visit to China. She spent most of this trip working side-by-side with Mrs. Obama.

Burian says the most rewarding part of her job is the variety of people she’s met. “I’ve been able to come into contact with decision makers and interesting people in television, venture capital, CEOs of major corporations and people who are not in the headlines but are getting great work done.”

ProfilesBy Alexandra Videmsky

WWW.LCOWFEST.COM 7

Former NPS student keeps the international student community vibrant.Retired Navy Capt. Al Scott fondly

remembers what it was like to be a student at the Naval Postgraduate

School when he was studying aeronautical and astronomical engineering in the early 1990s. At the time, he had been a naval fl ight offi cer fl ying reconnaissance and surveillance missions in Alaska, Japan and the Philippines. And he was undergoing a slight career transition that would lead him to new heights—in space. He went on to oversee satellite development and launches as a program manager at the National Reconnaissance Offi ce, the organization that designs, builds and operates U.S. reconnaissance satellites.

Now he has his feet fi rmly on the ground and helps new students fi nd their way at NPS—and around Monterey, because these are international students, hailing from around the world.

As the Director of the International Graduate Programs Offi ce, Scott covers everything from recruitment to getting new arrivals settled. He helps prepare travel and housing arrangements and connects them with sponsors who help with integration. Scott even helps with such things as setting up bank accounts.

NPS currently has 233 international students representing 50 countries. Turkey is most widely represented, followed by Singapore, Pakistan and Indonesia.

Scott sees the international program as a less well-known but critical aspect of NPS, allowing the school to interface with

the militaries of many different countries. The students get a rigorous, high-quality academic education and also gain insight into how democracy and civilian control of the military works. “For some countries, that’s not a natural concept,” Scott says.

He adds that countries are making strategic investments, and so they send their best. After graduation, many go on to reach ranks that are the equivalent of general or admiral in their militaries. They become valuable connections.

Plus, he just enjoys getting to know them personally as well.

The American students gain a lot as well. “[They] bring different perspectives, particularly in regional security studies,” Scott says. “When we’re talking about operations in these areas, having people from those countries adds a lot to the conversation.”

Profi les

8 LANGUAGE CAPITAL OF THE WORLD® CULTURAL FESTIVAL

Schedule

EVENT TIME LANGUAGE

Procession/Color Guard 10:00 - 10:30AM All

Opening Remarks/National Anthem 10:30 - 10:55AM All

Taiko (Drums) 11:00 - 11:20AM Japanese

Sake Cask Ceremony 11:25 - 11:40AM Japanese

Korean Fan Dance 11:45AM - 12:05PM Korean

Indian Folk Dance - Rajestani 12:10 - 12:20PM Hindi

Tarantella Dance 12:25 - 12:40PM Italian

Soranbushi Dance 12:45 - 1:00PM Japanese

Modern Japanese Singing 1:05 - 1:15PM Japanese

Chinese Violin 1:20 - 1:30PM Chinese

Pakistani Folk Dance - Bhangra 1:35 - 1:45PM Urdu

Flamenco 1:50 - 2:10PM Spanish

Lion Dance 2:15 - 2:45PM Chinese

Guqin Solo 2:50 - 3:00PM Chinese

Tea Ceremony 3:05 - 3:10PM Chinese

Chorus 3:15 - 3:27PM Chinese

Tai Chi Fan Dance 3:30 - 3:40PM Chinese

Umbrella Dance 3:45 - 3:55PM Chinese

Songs and Dance 4:00 - 4:10PM Chinese

Dragon Dance 4:15 - 4:25PM Chinese

Korean Percusssion Band 4:30 - 4:40PM Korean

Closing Remarks 4:45 - 5:00PM All

SATURDAY MAY 2

The Korean Fan Dance that uses colorful fans is the most beautiful and treasured folk dance culture of Korea. The fan dancers were making a pose of a fully-blossomed flower after their performance at the Asian Art Museum in San Francisco in around 2008.

Bhangra refers to several types of dances originating from the Punjab region of Pakistan and India. Bhangra has possibly existed since as long as 300 BC. While Bhangra began as part of Harvest celebrations, It eventually became a part of such diverse occasions as Weddings and New Year celebrations. Moreover, during the last fifty years Bhangra has enjoyed a surge in popularity worldwide, combining several kinds of dances and arts like Jhumar, Luddi, Giddha, Julli, Dhamal, Saamai and Kikli.

WWW.LCOWFEST.COM 9

Schedule

EVENT TIME LANGUAGE

Opening Remarks 11:00 - 11:15AM All

Flamenco 11:20 - 11:35AM Spanish

Indian Bollywood Dance 11:40 - 11:47AM Indian

Turkish Dance and song 11:50AM - 12:10PM Turkish

Greek Village Dancers 12:10 - 12:45PM Greek

Pakistani Bhangra Dance 1:00 - 1:15PM Urdu

Korean Percussion Band 1:30 - 1:50PM Korean

Chinese Violin 2:00 - 2:15PM Chinese

Mexican Dance Group 2:45 - 3:00PM Spanish

Indian Folk Dance 3:05 - 3:10PM Indian

Lion Dance 3:15 - 3:25PM Chinese

Guqin Solo 3:30 - 3:40PM Chinese

Tea Ceremony 3:45 - 3:55PM Chinese

Chorus 3:57 - 4:05PM Chinese

Tai Chi Fan Dance 4:10 - 4:15PM Chinese

Umbrella Dance 4:15 - 4:25PM Chinese

Songs and Dance 4:30 - 4:35PM Chinese

Dragon Dance 4:40 - 4:50PM Chinese

Closing Remarks 4:45 - 5:00PM All

SUNDAY MAY 3

The highlight of Bollywood movies are elaborate dance sequences and original soundtracks. Bollywood movies have developed their own signature style of song and dance combining the rich texture of India’s many classical and folk dances, fused with elements of Jazz, Hip – Hop, Arabic and Latin Forms. Earlier Bollywood songs and dances were Indian Classical or Folk song and dances. Today, Bollywood films and dance have a global spotlight as non-Indians are fascinated by the lavish sets, high production value and extravagant costumes.

Shinsho-Mugen Daiko was founded in 1999 by Ikuyo Conant. Shinsho means “celestial bodies” and Mugen means “source of dreams.” With this name we are striving to unify one’s individual experience with a wider collective understanding of self as part of the larger community The word “taiko” literally means “big drum.” Taiko is a traditional form of Japanese drumming that incorporates those elements of martial art which focus on centering oneself in the grounded position, and the concentration, direction and controlling of energy and breathing.

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Secretive, mysterious masters of camouflage are the cast in our one-of-a-kind special exhibition.

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WWW.LCOWFEST.COM 11

Monterey Model

The Monterey Model is DLI’s Best Defense Against BRAC.The Monterey Model may be the next

big idea that will help keep military bases open. It’s already worked for

The Defense Language Institute, and now the U.S. Air Force has taken notice.

In a nutshell, the Monterey Model is an innovative military-municipal partnership that allows a military installation to purchase maintenance services from the city that surrounds it, rather than providing its own services at a steeper cost.

The idea for such a partnership first arose when the DLI was put on the federal Base Closure and Realignment Commission (BRAC) list in 1993. BRAC proposed closing the Presidio of Monterey, where DLI resides, and relocating the institute and its mission to Arizona, contracting with the University of Arizona for linguistic services.

Fred Meurer, the city manager of Monterey at the time, was not willing to let it go without a fight. “After suffering through Fort Ord’s closure, the City of Monterey tried to go on the offensive,” he says. “We did everything we could to drive down costs.”

Meurer developed a holistic strategy, including using city resources to cover maintenance. Ultimately, the commission decided not to close the base, and in its report, it recommended moving forward with Meurer’s strategy.

But there was a slight catch: no

precedent existed of a military base contracting out services to a municipal organization. So Meurer approached U.S. Rep. Sam Farr, D-Carmel. In 1994, Farr authored legislation that enabled the military to purchase firefighting, police, public works, utility and other services from a city.

The full-fledged partnership now known as the Monterey Model has

been in place since 1998. Currently, it is an $8.2-million annual contract overseen by Deputy City Manager Dino Pick, a retired Army colonel (like Meurer) and former commander of the DLI.

The city public works department provides maintenance and infrastructure services for DLI—everything from trimming trees and

repairing roads and buildings to installing water catchment systems and low-flow urinals for improved efficiency. The two entities share city-owned equipment. City workers move in and out of the Presidio gates freely to do what they do best, while DLI personnel focus on what they do best—language education and training.

During a public tour of the operation in spring 2015, Monterey Building Maintenance Supervisor Jon Anderson described the city’s arrangement with the base as “Home Depot for the Presidio.”

The city performs upkeep more efficiently and for less money. A 2010 Army audit showed the partnership saves the base 22 percent in costs. According to

Pick, that translates to $1.5 to $2 million in savings for the base.

When soldiers showering after physical training found the hot water running cold, the conventional solution would have been to install new boilers in six barracks. Instead, the City of Monterey developed “Operation Hot Shower:” a plan to modify the existing boiler system with state-of-the-art parts and equipment. It saved the base $400,000.

Pick also stays in touch with Carrison Commander Col. Paul Fellinger to anticipate future changes. In December 2014, Fellinger told Pick the base would need to impose stricter base access controls, meaning it would take longer to enter the gates—and traffic could get backed up in surrounding neighborhoods. Pick scrambled traffic engineers and coordinated with Presidio security personnel to come up with preemptive solutions: creating new lanes, adding more guards, changing the timing on streetlights and adding a “No Left

Turn” sign on Franklin Street.

When the new access controls came into effect, Picks says, “The impact on the community was far less. We were literally on the street corner assessing improvements.”

Meurer adds that the Air Force Secretary visited in 2012 and was so impressed by the Monterey Model that he began a similar program. The Air Force Community Partnership program

creates municipal partnerships on 47 different bases. However, nothing on the scale of the Monterey Model exists elsewhere yet.

When future rounds of base closure hearings roll around, the city can point to the Monterey Model as a reason to keep the DLI right where it is. “Monterey is not too expensive a place for this mission and installation to function,” Pick says. “It helps us make the case that the Presidio is efficiently run right here in Monterey.”

“We did everything we could to drive down costs.”

By Alexandra Videmsky

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12 LANGUAGE CAPITAL OF THE WORLD® CULTURAL FESTIVAL

Institutions

The Defense Language Institute Foreign Language CenterThe Defense Language Institute

Foreign Language Center (DLIFLC) located on the Presidio of Monterey,

Monterey, CA., provides culturally based foreign language education, training, evaluation, research, and sustainment for Department of Defense (DoD) personnel in order to ensure the success of the Defense Language Program and enhance the security of the nation.

DLIFLC is a multi-service school for active and reserve components, foreign military students, and civilian personnel working in the federal government. The Presidio of Monterey has, on average, 3,500 Soldiers, Marines, Sailors, and Airmen, as well as select DoD members and the U.S. Coast Guard in various language courses of importance to the nation’s defense.

More than 1,500 highly educated foreign-born instructors teach DLIFLC students 23 languages and dialects. It is the DLIFLC’s belief that language and culture cannot be taught in a vacuum; reality and the cultures themselves have a stake in the success of students. Language acquisition is dependent on how well one understands the culture, religion, belief and value systems, economic strata, and the geopolitical climate of a particular nation. DLIFLC’s educational system has been structured to address the productive teaching and rapid absorption of this knowledge, making DLIFLC the DoD’s premier institute in preparing all service members to operate successfully with linguist and cultural competencies in today’s operational environment.

The Middlebury Institute of International StudiesThe Middlebury Institute

of International Studies at Monterey provides international

professional education in areas of critical importance to a rapidly changing global community, including international policy and management, translation and interpretation, language teaching, sustainable development, and non-proliferation. They prepare students from all over the world to make a meaningful

impact in their chosen fields through degree programs characterized by immersive and collaborative learning, and opportunities to acquire and apply practical professional skills. Their students are emerging leaders capable of bridging cultural, organizational, and language divides to produce sustainable, equitable solutions to a variety of global challenges. For more information, go to www.miis.edu.

WWW.LCOWFEST.COM 13

Institutions

The NavalPostgraduate SchoolThe Naval Postgraduate School

(NPS) serves an extraordinary student body of military offi cers

from the U.S. Armed Forces, international partners around the world, select Department of Defense civilians and homeland security practitioners from across the nation. NPS is a fully accredited research university, offering graduate degrees in approximately 60 fi elds of study at the master and doctoral levels.

NPS is a truly international community, with more than 215 students representing 44 nations currently attending. NPS’ international student program serves as a link in establishing long-term relationships between the U.S. and our international partners. Many international graduates later achieve prominent positions in their

military services, governments and private industry.

Led by a world-class faculty on par with many of the nation’s most prominent universities, NPS student research explores complex and emerging challenges in our rapidly changing world.

National security relevance is at the forefront of every academic program and research endeavor, from expanding understanding of the polar regions to ground-breaking satellite technologies reaching into space. At NPS, all programs contain a military application, focused on increasing the combat effectiveness of the U.S. uniformed services, and our international and coalition partners, all in support of the unique requirements of the defense establishment.

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A visit to the beautiful

Monterey Peninsula isn’t complete without a rendezvous with historic Old Fisherman’s Wharf built in 1845. Take a leisurely stroll and enjoy the sights and sounds of Monterey’s past, as a myriad of great seafood restaurants, unique gifts shops, candy shops, whale watching, glass bottom boat cruises, sailing and fish markets await you.CHECK OUT VIP CARD & THE GREAT SAVINGS!

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FREE PARKING FOR LOCALS2 hours FREE parking for locals living in the “939”

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Relax & EnjoyOld Fisherman’s Wharf

14 LANGUAGE CAPITAL OF THE WORLD® CULTURAL FESTIVAL

Economic Impact

Higher Education and Language Services Provide EconomicOne-Two Punch.H igher education is a big business,

and Monterey’s richness in languages represents not only

cultural capital, but also economic assets.

Locally, the industry contributes about $1.6 billion annually to the economy. Monterey County Business Council (MCBC) President Mary Ann Leffel believes that number will exceed $2 billion annually within the next two years: “Through efforts like the Language Capital of the World® and the work we do with other collaborators, we are starting to amass a core group of research and higher education institutions that benefi t from clustering in the region and attract attention from outside.” This core group creates synergy, and makes other institutions and companies want to create partnerships.

That also includes scientifi c institutions like MBARI, but languages are a major component of higher ed in Monterey. In particular, the Defense Language Institute and Middlebury Institute of International Studies at Monterey specialize in language and international programs. Students come from around the globe to take advantage of well-recognized programs offered at these schools.

Higher education and research is one of the county’s competitive clusters, broadly defi ned as partnerships between key players in an industry. Monterey County Business Council has organized conferences and an annual forum to

facilitate networking among industry leaders and enhance economic impact of the sector. For higher education, the cluster includes leaders of DLI, the Naval Postgraduate School, MIIS, CSU Monterey Bay, Monterey College of Law and Hopkins Marine Station.

“In terms of economic impact, education is right up there behind agriculture, the military and tourism, which includes hospitality,” says MCBC Executive Director Brian Turlington says. “It’s one of the top economic drivers in the county.”

According to MCBC, higher education employs over 12,300 people, and their

combined budgets total over $1.6 billion.

With the “Language Capital of the World®” distinction, Monterey is bound to become an even bigger destination for linguistic and

internationally-minded scholars.Graduates from language schools

are also poised to fi nd good jobs locally upon graduation. Leffel says, “They don’t just come here, take a class and get out. They make Monterey a permanent home. Even military students often come back after their tours of duty.”

That’s because the area has employment opportunities for people with language skills. Two of the foremost translation companies, LanguageLine Solutions and MediaLocate, have their headquarters in Monterey and Pacifi c Grove, respectively.

With 200 local employees from a global workforce of more than 6,000, LanguageLine Solutions offers translation and localization services. Whether over the phone, via video remote, or onsite interpreting, LanguageLine facilitated over 24 million calls last year in some 200 languages.

“We are proud to be located in the Language Capital of the World® and count the prestigious Middlebury Institute of International Studies and The Defense Language Institute as our

neighbors and language-expert colleagues”

says Patti Geye, communications and events marketing manager. “Our

local employees are offered a large

company experience in a small town atmosphere. The beauty of the surrounding landscapes, the glistening ocean and access to a plethora of activities supports the work-life balance. Where else can you avoid rush hour traffi c, lunch at the beach, take a deep breath of fresh air and never need to dig out of the snow?”

Stephan Lins, CEO of MediaLocate, says, “Strategically, it’s a very good location to be in.” Monterey County puts MediaLocate within reach of Silicon Valley and numerous high-profi le clients like Adobe, Seagate and Google. Lins adds, “Clients [in Silicon Valley] appreciate us sending a project manager up personally.”

Aside from its proximity to Silicon Valley, MediaLocate also capitalizes on homegrown resources. It was originally founded by three graduate students from MIIS in 1988, and the company maintains ties with the school. MediaLocate employs MIIS graduates as project managers and recruits current students as interns. Lins

says MIIS students come with unique skills.

MediaLocate, unlike much of their nationwide

competition, have full production capabilities for multimedia, including an in-house studio, greenroom and sound room. The company also has a long history of working with the gaming industry to translate video games. They worked with LucasArts on the Star Wars games when

the industry was still upand coming.

MediaLocate and other local language service providers are part of a market that is estimated to surpass $37 billion worldwide and growing at a rate of 6.32 percent, according to a 2014 report by Common Sense Advisory. Of that total, North America accounts for $14.06 billion, or 37.81 percent of the market.

Monterey’s linguistic businesses have far-reaching impacts. They send translators to the G7 summit

and other major conferences. Hospitals and court systems all rely on translators. For 9-1-1 and emergency dispatch services, a translator on the line can be the difference between life and death.

But one thing that cannot be valued to a dollar: Monterey’s many languages makes the area a more welcoming place for tourists. Leffel says, “We’ve got a lot of openness; we’re used to seeing people from other countries and that’s a really good gift for our area. People go where they feel safe, where you can go fi nd somebody who can speak your language.”

As the Language Capital of the World®, Monterey can become even more well known as a place where every language is welcome and celebrated. And that sends a positive message to all of our visitors.

much of their nationwide

Postgraduate School, MIIS, CSU neighbors and language-

expert colleagues”

are offered a large company experience in

employs over 12,300 people, and their combined budgets total over

By Alexandra Videmsky

“It’s one of the top economic drivers in the county.”

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