ملتقى 2016 - اليوم الأول: persona - key tool for user experiance - patrick roupin
TRANSCRIPT
Persona: Key tool for user experienceExcellence Dayz 2016 | Presentation by Patrick [email protected]
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Who is the user?Age?
Education? SocialLevel?
Nationality?Outlook?
Political view?
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Because, you have an identity
• Name• Preference • Taste• Status• Religion• Nationality• Etc.
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Universal design
Work Does not work
• To standardize function• Usage pattern• Interaction
• To build your brand and the user experience associated to it.
Whaaa!!Cool!
Like
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Mohammed Al Sadiq27 years oldunmarriedBusiness development manager at Kinan International in Jeddah.
Organizational alignment
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User group
• Taste• Personality• Preference• Dream• Culture• Desire• Etc.
We identify common points
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Omar Al Sadiq
Hard Working Entrepreneurial
Moderately conservative Passionate
Goals
Frustrations
Bio
Motivations
Brands
MoodPersonality
"There is a natural aristocracy among men. The grounds of this are virtue and talents.”Thomas Jefferson
Age: 27Work: Business development manager at KinanInternational, JeddahFamily: unmarriedLocation: JeddahCharacter: Impatient
Introvert Extrovert
Analytical Creative
Conservative Liberal
Passive Active
• He want to open a company that provides investment management system solution. He has about SR 450 000 to invest on his business.
• He want to be the number one provider in the country within 5 years.
He is sometimes frustrated that the business world move too fast. He wonder if he will be able to catch-up the right business opportunity.He do not really like his job, but do it truthfully as he need money to open his own business.
Omar has great sense of family belonging. He appreciate the company of his father and uncles. He inherit the taste for business from them, his success could not be complete without his family.
He will buy a Mercedes-Benz cabriolet within 6 months. He like to spend short holidays in Dubai, Las Vegas and Amsterdam. He has no opinion and interest about politic, social and religion.
Incentive
Fear
Achievement
Growth
Power
Social
Colors