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2. Mary Kay , ,, - 5000 , . , , 13 1963 .1964- " "13 1963 45 . , , $ 5000. 3. 1969- 1971- - .1972- .1974- " " , Conventional Center.1975- .1976- - .1977- .1979- -.1980- 20 1996 " " - , . 4. 1983- 20 . 300 .1984- " " "100 ". " ".1986- .1987- . 14 .1988- , , .1989-Mary Kay . .1991- 1 .1992-Mary Kay "Fortune" "500 " 5. 1993- 30- . " " "100 ". "" . Mary Kay.1994- 23 " ". 850 . .1995- " " " " "Fortune". 100 . " ", . 6. 1996- "" (Journey). Volvo S40 -.1998- 35- . " " "Fortune" "100 ". GM Jimmy .1999- Lifetime Television 20- . .2006-Mary Kay , . Mary Kay 34 5 . 1 300 000 . . "Forbes" "20 ". 1 , 2 . 100 . 7. Faberlic Faberlic - . , , , . 8. 1997 - , 2001 ." " 2004 - Faberlic , . 2002-2003 - . . .2001 - Faberlic, .1998 - , . . 9. 2005 - Faberlic 600 ..2010 .2007 - : 15 , 600 . , 60 . . 250. $2006 - " fL". 122 , ,, , , . 10. , , . - . , , , , 100 , 32, ,, Dr.Scheller , , . . 11. - (). 12. 1942 - ( ) 1974 . , 1992 13. 1999 1998 1997 , , 1996 .. , 2000 19,24% 2004 , 1 2002 S & P RuBB + ( RuA-) 14. 2005 Dr.Scheller CosmeticsAG 2006 Kalina International SA 2007 Dr. Scheller Beauty Center 2009 outsourcing Dr.Scheller Coametics AG 2010 100% Dr.Scheller Cosmetics AG2011 100% Dr.Scheller Cosmetics AG Coty Inc. 15. 1882 , Beiersdorf (), . Nivea 1890 ., , , Beiersdorf . Beiersdorf - - (Eucerit), - . 16. 1911 . (Oskar Troplowitz) (Paul Unna) ( Niva). 1911 . NIVEA (. nivius - ). NIVEA - Art Nouveau. - . 17. 1996 Nivea 2011 , 1200 . 18. . 1881 . , 1903 -. . - . , . - 1907 . , LAureale. " " 19. 1909 LOreal. , lor () aureole ().1928 . - . "", .1929 .- Immedia, "Votre Beaute" ("")1934 . - DOP1945 . - Oreol - 1947 . - Rege-Color - ; . 1957 . . (Lancome,Guy Laroche Parfums, La SCAD), Elnette, CristalColor, Fidji, O de Lancome.1963 . - 1964 . - Kerastase1965 . - Laboratoires Garnier1966 . - Recital1972 . - Elseve1974 . - Nestle, - - 51%, Nestle 49% Gesparal, 53,7% . 20. 1980- . - , Nouvel Economiste. 1984 , . Zviak, - -. 1985 Parfums Beaute Lancme/Piaubert - , . , 1987 Lreal , . 1986 . , 1987 . 21. 1988 - , Ladreit Lacharrire - Zviak Synthlabo.Zviak . 1991 Loreal , Paravision. , . , Loreal 1977 , . Schueller, , . , . . Loreal , .LOreal , . , , Soreal Maroussia, . 22. : Lancome Parfums Beaute; ; Parfums Beaute Cie, Cie de GESTION ETArtoisienne; Diparco; HUP () ,LOreal ; Soreal (), Kerastase. 23. !!! :