Сергей Герштейн, Яндекс
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2. 3. , . . 160+9%143140 12010080 60+30% 56 4140 20 038 15 4: 4. 60 50. . 40 . .38.43026.520 10 016.3 8.6 6.310.3 7.510.515.317.95: 5. Jan Mar Ma Jul-09 Sep Nov Jan Mar Ma Jul-10 Sep Nov Jan Mar Ma Jul-11 Sep Nov Jan Mar Ma Jul-12 Sep Nov Jan Mar Ma Jul-13 Sep : +25% : +55% : 7: 6. , ? 40% 54% 48%52% 46%44%56% 17 7%18-2412%10% 12%19%18% 21%25-3435-4416%27%45+ 47%20% 33%26% 16%18%: , , TNS, . 2013 = 2+ 7. : - - e-commerce 8. : 10 2 : / 9. ? - 80%70%PC60%50%40%30%20%10%0%: GlobalWebindex, Q3 2013 10. : E-commerce$40$35$30$25$20$15$10$5$0 20122015: Morgan Stanley, 2013 11. 87% 56% : Euromonitor, Morgan Stanley Research estimates (e) 12. 13. ? 14. 15. CTR 2,5 CTR 2 16. 17. 22 18. - - 19. 15 : (8 ) , (6 ). ( ). 20. : 21. 22. 23. 24. 25. 26. : . , 27. : 28. API 3 29. 30. . 31. : : (, , ) : 32. : +45% : +80% 33. : , / CPC, . 34. !