한일 트위터 분석
TRANSCRIPT
박 한 우Prof. Han Woo Park
영남대 언론정보학과 교수사이버감성연구소장테드엑스팔공 디렉터
아시아트리플헬릭스 디렉터WCU 웹보메트릭스 사업단장
( 전 ) 옥스포드인터넷연구소( 전 ) 네델란드가상지식스튜디오
관련 사이트
http://www.hanpark.net http://webometrics.yu.ac.kr
http://asia-triplehelix.org
http://cerc.yu.ac.krhttp://tedxpalgong.com
한국과 일본의 소셜미디어 비교
Social media refers to a set of online tools that supports social interaction between users.
South Korean and Japa-nese Politicians Online:
Comparing Political Cul-tures Through
Political Websites
AoIR 8.0 Tkach-Kawasaki/Park 5
South Korean and Japanese po-litical cultures: Same? Differ-ent?Relationships South Korea Japan
Party-politician Weak Leader has strong
influence on party
Weak/strong (major/ minor parties)
Mediated leader role
Political parties-public Ideologically oriented (recently)
Two-party system
Ruling-opposition Emerging two-party
system
Politicians-public Increasingly transparent
Strong civil society
Increasingly transparent
Weak civil society Local support
Election regulations Strict (media, donations, and F2F)
Strict (media, timing, and distribution)
AoIR 8.0 Tkach-Kawasaki/Park 6
Methodology
200 websites of current members (100 each from South Korea and Japan)
January-February 2006 Sampled according to party strength in re-
spective national legislative assemblies Features analysis (based on IE Project but
modified/expanded for non-election period) of information, communications, and links
AoIR 8.0 Tkach-Kawasaki/Park 7
Features analysis (1): Political information Background (SK) Photo/image/graphic
(J) Party logo (SK) Photo collection (J) Issues position (SK) Endorsements (SK)
Calendar/events Recent policy documen
ts (SK)
Newspaper clippings (J)
Publications Activity reports (J) (SK) Privacy/terms of use
AoIR 8.0 Tkach-Kawasaki/Park 8
Image, link to party, assembly bldgs. (SK)
AoIR 8.0 Tkach-Kawasaki/Park 9
Endorsements (SK)
AoIR 8.0 Tkach-Kawasaki/Park 10
Recent policy documents (SK)
AoIR 8.0 Tkach-Kawasaki/Park 11
Activity reports (J) (Hajiuda Koichi)
AoIR 8.0 Tkach-Kawasaki/Park 12
Activity (voting record) (SK)
AoIR 8.0 Tkach-Kawasaki/Park 13
Features analysis (2): Com-munications Join politician’s organiz
ation (SK)
Join political party (J) Donate Get email from site Participate in online fo-
rum/communication space
Distribute political ma-terials offline
Send links Obtain e-paraphernali
a (SK)
Volunteer or internship opportunities (J)
AoIR 8.0 Tkach-Kawasaki/Park 14
Join politician’s organization (SK)
AoIR 8.0 Tkach-Kawasaki/Park 15
Join political party (J)
AoIR 8.0 Tkach-Kawasaki/Park 16
Obtaining e-paraphernalia (SK)
AoIR 8.0 Tkach-Kawasaki/Park 17
Volunteer/Internship (J) (Seki Yoshihiro)
AoIR 8.0 Tkach-Kawasaki/Park 18
Features analysis (3): Link-ing
Own/other political parties (J)
Politicians (same party) national/local (SK)
Politicians (different party) national/local
Governments (central, local) (SK)
Local assemblies Election-related govt bodies National assemblies
Parliamentary committees Broadcasters Internet broadcasters Newspapers Internet newspapers Civic/advocacy groups (J) Wireless sites (J) Blogs International bodies General public/other (J)
(SK)
AoIR 8.0 Tkach-Kawasaki/Park 19
Link and banner to peer politicians (SK)
AoIR 8.0 Tkach-Kawasaki/Park 20
Link to central government (SK)
AoIR 8.0 Tkach-Kawasaki/Park 21
Link to own political party (J) (Hirasawa Kat-suei)
AoIR 8.0 Tkach-Kawasaki/Park 22
Link cell phone website (J) (Nishimura Shingo)
AoIR 8.0 Tkach-Kawasaki/Park 23
General Public/Other (Lee Seung Kwon) (Kono Taro)
AoIR 8.0 Tkach-Kawasaki/Park 24
Results (1): Political informa-tion
* = sig. p<0.01
Information-provision feature present on site South Korean politicians (N=100)
Japanesepoliticians (N=100)
Background information 100 93
Portrait/image/photograph of politician 86 87
Party logo 87* 33*
Photo collection or album 98* 40*
General position on issues 75 75
Issue comparison with other politicians 16* 0*
Endorsements 67* 15*
Calendar/List of events 82* 12*
Policy documents issued within the past month 32* 0*
Newspaper clippings about the politician 89* 24*
Information about publications such as books 21 27
Activity reports 93* 69*
Privacy or terms of use policies 32* 13*
AoIR 8.0 Tkach-Kawasaki/Park 25
Results (2): Communications
* = sig. p<0.01
Communications-oriented features South Korean politicians (N=100)
Japanese politicians (N=100)
Join politician’s organization 20* 34*
Join politician’s political party 5 8
Donate 93* 11*
Get e-mail from the site 75* 23*
Participate in an online forum/communications space 99* 17*
Distribute political materials offline 59* 2*
Send links 9 0
Obtain e-paraphernalia 7 0
Volunteer or internship opportunities 14 20
AoIR 8.0 Tkach-Kawasaki/Park 26
Results (3a): Linking
* = sig. p<0.01
Linking strategies South Korean politicians (N=100)
Japanese politicians (N=100)
Own political party 89* 70*
Other political parties 4 4
Other politicians in the same party (national level) 3* 18*
Other politicians in the same party (local level) 0* 12*
Other politicians in a different party (national level) 0 0
Other politicians in a different party (national level) 0 0
Central government 52 38
Local governments 60 44
Local assemblies 8 3
Election-related government bodies 11 3
National assemblies 67* 37*
Parliamentary committees 11 4
AoIR 8.0 Tkach-Kawasaki/Park 27
Results (3b): Linking
* = sig. p<0.01
Linking strategies South Korean politicians (N=100) Japanese politicians (N=100)
Broadcasters 3 6
Internet broadcasters 0* 27*
Newspapers 9 7
Internet newspapers 9 1
Civic & advocacy groups 37 23
Wireless sites 2* 15*
Blogs 57* 20*
International bodies 4 7
General public 3* 20*
Other 43 28
AoIR 8.0 Tkach-Kawasaki/Park 28
Conclusion South Korean politician websites show more
involvement between politicians and the pub-lic with regard to information and communica-tions features
Japanese politicians have more cross-linkage with other politicians and channel online in-terest to formalized offline support organiza-tions
Future of permanent e-campaign?
일본의 트위터 이용 현황과 한국 -일본 트위터 메시지 비교
일본 인터넷 보급률 및 SNS 이용률
2009 년 일본의 인터넷 보급률을 80 을 향하고 있다 . SNS 이용률은 2009 년 ~ 2010 년 사이 트위터의 상승세는 일본 Mixi 를 앞서고 있다 .
< 트위터 인지율 > < 연령대별 트위터 이용률 >
일본 인터넷 보급률 및 SNS 이용률
32
62.5%
60.6%
49.7%
45.0%
44.2%
41.5%
41.1%
40.6%
40.5%
39.0%
36.3%
35.1%
33.7%
30.3%
30.2%
25.8%
23.6%
22.6%
22.6%
20.8%
0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%
Blog
Search
Homepage Building Service
Chaku Uta Full
Idle Screen Customization
Weather
Apps/Games
SNS
News
Web Board
Traffic/Directions
Deco Mail
Chaku Uta
Video Sharing
Manga
Online Dictionary
Horoscopes
Chaku Melo
eBook
Profile Pages
• Social networking is on mobile radar but has plenty room for growth
Source: Mobile Marketing Data Labo., Aug. 2009; n=2,010 (multiple responses allowed)
Chart: 8 Japan Internet Services Accessed from Mobile Phone in August 2009
일본 모바일 성장과 SNS
일본의 지역기반 트위터 포털 사이트의 활용
해당 지역 상점 , 벤처기업 , 거주민들의 트윗 메시지를 가져와 주제별로 분류한 후 제공
각 개별 메시지에 관련 해쉬태그를 첨가 , 자동으로 포털사이트에 ( 해쉬태그 정보를 기초로 ) 주제별로 트윗 메시지가 올려지도록 자동 프로그램화 예 . 須坂 ( 수자까 ) 트위터기반 포털사이트 (
www.suzaka.tv) 수자까 지역 : 거주민 5 만 2 천명 . 구 가도를 따라 시가지가 놓여있고
사과밭 , 포도밭이 퍼져있는 지역 .
개선할 필요가 있는 문제점 해쉬태그 주제어 분류의 불완전성 ( 일어 키워드
검색이 안되는 문제점 포함 ) 리스트된 메시지들 간 정보 가치에 따른 분류 불가
33
須坂 ( 수자까 ) 트위터 포털 메인
34
한일 트위터 메시지 비교# Code Example(s)
1 Information Sharing (IS): 정보나누기
“15 Impressive and Beautiful Uses of WordPress <URL REMOVED>”신간소개 위대한 역사도시 70 존 줄리어서 노리치 엮음 남경태 옮김 도시의 형성 과정과 특징 독특한 문화유산 번영과 몰락의 과정소개 한국경제 보도기사 http://j.mp/cvNe24 - 웹디자이너분들 필독 !!! RT @sentv_kr: 서울경제 TV 에서 함께 할 정규직 웹디자이너를 구합니다 . 무한 RT 부탁드립니다 .http://gil.cc/8Vgd
2 Self Promotion (SP): 자기홍보
“Check out my blog I updated 2day 2 learn abt tuna! <URL REMOVED>”“ 방금 내 슬라이드쉐어에 트위터발표문업데이트 보러오세요 . http://slidesha.re/dfOXNX”
3 Opinions/Complaints (OC): 의견 / 불평
“Go Aussie $ go!”,“Illmatic= greatest rap album ever”“ 그림도 그림이지만 좀더 다양한 연출을 하고 싶다 . 너무 진부하게 딱딱할 정도로 맞춰져서 꽉 들어차있기만 한 연출은 아무리 봐도 재미없다” ”군대 안갔다온 이명박의 정권이 하는짓은 군사정권때 하던짓을 하려한다 . 4 대강 사업에 군대를 동원하다니 ..”“ 통일세 같은소리 하고 자빠졌네”
4 Statements and Ran-dom Thoughts (RT): 무작위적인 생각들
“The sky is blue in the winter here” ”I miss New York but I love LA... ” 휴 ~ 오늘도 아직 별일 없이 살아있다”“ 과메기 먹고싶다”
5 Me now (ME): 현 재 자 신 의 하 고 있 는 일이나 감정장소말하기
“tired and upset” “just enjoyed speeding around my lawn on my John Deere. Hehe :)”“ 불꽃놀이보러왔는데 보기전에 얼어죽을거같다 으윽” “졸리고 피곤해서 집에가자마자 폭풍수면 .....”_I'm at 정부과천청사 . http://4sq.com/deggpH”
6 Question to followers (QF): 자 기 팔 로 워 에 게 질문하기
“what should my video be about?” “ 음 .. 아래 친구분들이 남기신 글에는 왜 댓글 쓰기가 안되는 걸까요 ? “
“ 어디 담배 쉽께 끊는 방법 없나요 ? ㅜ . ㅠ” “리플이랑 리트윗의 차이가 어떻게 되나요 ?”
7 Presence Maintenance (PM) :Twitter 에 서 의 현재상태 말하기
“i'm backkkk!” “gudmorning twits” “# 소중하당 _[ 저왔어요 _ 。 ] 넬름 . 왔다 ㅌㅌㅌ” “ # 사랑한당 _ 그럼요 저도 출석체크를 해야지요”“ 소중하당 _[ 저왔어요 _ 。 ] 왔어요 왔다니까요 .”
8 Anecdote (me) (AM): 자기일화말하기
“oh yes, I won an electric steamboat machine and a steam iron at the block party lucky draw this morning!”조찬 회의를 마치고 회사로 복귀하려고 엘리베이터에서 내리는 순간 전진삼 선생님께서 맞이해주셨다 . 언제나 밝게 대해주시는 선생님 ...
9 Anecdote (others) (AO): 타인의일화말하기
“Most surprised <user> dragging himself up pre 7am to ride his bike! He usually doesn't get up that early for anything!”“ 오늘아침 횡단보도에서 새벽에 무언가를 외우며 운동화를 신고 빠른 걸음으로 걸어가네요 . 스터디하러가는가봐요”
IS SP OC RT ME QF PM AM AO0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
KoreaJapan
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Tweet analysis during 2011 Japanese earthquake
Data collection
• Data – tweeted during 15:00 March 11, 2011 to
7:00 March 13, 2011• Earthquake occurred around 14:40 on March
11
• 10-hour time period– Beginning 03/11 15:00 to 03/12 01:00– Middle 1 03/12 01:01 to 03/12 11:00– Middle 2 03/12 11:01 to 03/12 21:00– Last 03/12 21:01 to 03/13 07:00
IF OP TM EM AC PE
15.6
8.3 6.6
14.923.9 30.712.9
4.0 5.0
23.819.8
34.7
16.7
9.3 6.7
16.0
26.0
25.3
14.1
5.1 10.3
12.8
23.1
34.6
18.1
13.85.3
5.3
25.5
31.9
LastMiddle2Middle1BeginningTotal
Type of Tweets during Japanese Earthquake (Mar 11 to 13 2011)
IF : Information-relatedOP: Opinion-relatedTM: Technology/Media relatedEM: Emotion-relatedAC: Action-relatedPE: Personal information
IFIF OP TM EM AC PE
15.612.9
16.714.1
18.1
8.3
4.09.3
5.1
13.8
6.6 5.0 6.7
10.3
5.3
14.9
23.8
16.012.8
5.3
30.7
34.7
25.3
34.631.9
Information-re-lated
Opinion-related
Technology/Media
Emotion-related
Action-related
23.919.8
26.023.1
25.5
Personal info-based
Thank you!Q & A
Prof. Han Woo PARKWorld Class University Webometrics InstituteCyberEmotions Research CenterDepartment of Media and Communincation, YeungNam University, [email protected] http://www.hanpark.net
WWIWCUWEBOMETRICSINSTITUTEINVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS