Кампус в Амстердаме
Post on 27-Jun-2015
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Что дает специализация? 10 дней работы над реальным брифом под руководством кураторов ИКРы и специалистов ведущих digital-агентств Амстердама ведут не просто к погружению в мир digital, но и расширению кругозора благодаря работе в другом культурном контексте.TRANSCRIPT
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The Project ReviewAugust, 17th - 25th
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What we were going to do?
Create conditions people with different views and cultures can collaborate in
Meet them up with foreign market to share experience and gain new skills
Build a program with contradictory points of view, inspirational minds and advanced knowledge from top professionals working at digital agencies in New York
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What we have done?
15 lectures from highly professional speakers, 5 tours to digital agencies with lectures about them, 3 inspirational
english classes in different parks in NY, 2 amazing parties and even 1 museum
7 hardworking days full of inventions, surprises, ideas exchange and even business plans
18 students came back home from NY with refreshed non casual point of view on their own working process
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18 students from Moscow, Saints Petersburg, Baku, Kiev and Almata working in different digital agencies
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Lectures
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Day 1
What is the Big Idea?- Volkswagen Case StudyFelipe Ferriera, R/GA
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Day 2lecture 1
The Value of Big Ideas- Brainstorming with studentsViktor Angwald (copywriter) and Matilda Kahl (art-director) Y&R
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Design and Creative Techniques - Freedom is not a license for chaosFatimah Kabba (senior visual designer) Roundarch Isobar
Day 2lecture 2
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UX design - USA Today case-study
Anton Repponen (Global Creative Director) & Irene Pereyra (Global
Director of UX and Strategy) Fantasy Interactive
Day 2lecture 3
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Tour to Huge- We help transform brands and grow businessesAndrew Silver (director of operations)
Day 3lecture 1
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Art-direction & Design Techniques- There are too many different
networksXavier Gallego (Art-director) R/GA
Day 3lecture 2
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Presentation of the ProcessesMichael Sandoval (Co-chair, Filmmaking Department) &
Robert Appleton (3D Animation Instructor at the New York Film
Academy)
Day 4lecture 1
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Pop-culture engineering- Find out what your audience
cares about... and do thatMike Chatfield (Director PRO)
Day 4lecture 2
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Digital Production- Find out what your audience cares
about... and do thatRebecca Sharma (digital producer)
Victoria’s Secret
Day 4lecture 3
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What’s the life in agencies?- Who, how, what and when
Lana Voynova (UX designer) MRY
Day 4lecture 4
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Workshop with Nike+ brief- Your turn!
Evan Maranca (copywriter) R/GA
Day 5lecture 1
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A chat about the power of networking
- Let me show you how it worksJacob Neske (partner at Hustle)
Day 5lecture 2
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Interactive Production- You can only truly judge interactive
stuff once you try itClemens Brandt (director of digital
operations) BBDO
Day 5lecture 3
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David Yarus (general manager) & Brian Ragan
(executive director) MRY
Day 6lecture 1
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Firstborn life and working process- We’re proud to work with some of the greatest brands in the world
Zeh Fernando (Senior Interface Developer) Firstborn
Day 6lecture 2
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Intersection of digital and culture- New ideas should use old buildings
Andrew Zarick (CEO & Co-founder) Digital Dumbo
Day 6lecture 3
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Bridging the gap between designers and developers
- Designers are from Venus, developers are from Mars
Jennifer Salavarrieta (Product Designer) Huge
Day 6lecture 4
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Innovation with a brand twist- Brand should influence everything
Julie Cottineau (Co-founder) BrandTwist
Day 7lecture 1
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The future of advertising- Technology changes quickly; People's minds change slowly
Zeh Fernando (Senior Interface Developer)Firstborn
Day 7lecture 2
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Activity
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English Lessons
Work and Life in NY- Terms, situations and discussions
Anton Cherkassky
Involved in various marketing and web design projects for WhiteRock Inc.
Visiting Central Park and Brooklyn Bridge Park
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Museum of Moving Image
Art, history, technique, and technology of film, television, and
digital media
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Campus Gathering
informal meeting with speakers to chat even more on different topics
and drink a bit ;)
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Rooftop Diploma Party
Final BBQ party on the rooftop with amazing view on Manhattan
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Responses
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For those who have huge amount of questions and is going to develop their own
business Campus is a great opportunity to dialogue with top
professionals I recommend.
100% worth of taking part in
I’m very grateful to all who made this Campus for
structured organization, interesting lectures and
unforgettable atmosphere
Campus is for those who look for everything new: meetings, digital trends, way of life. It opens for all
great perspectives and opportunity for personal growing
NYC charges you with power. You got it even
more if you attend lectures and take part
in workshops from professional american
admens
I’ve got a great inspiration to accomplish all those ideas came to my mind during chatting with lectors and other students
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