抓住看得到的顧客與找出潛在顧客...
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福建師範大學-詹翔霖教授、詹教授，詹翔霖，詹仁松，創新，翔霖教授，詹仁松副教授，詹仁松教授TRANSCRIPT
- 1. 103. [email protected] 0955-268997
2. / / 3. - SOGO - NGH - HR MTP 3 C 4. 2001.07- 2001.08- 2002.08- 2003.02- 2007.11- 2008.06- EAPs 2008.11- 2009.09-MBA 2010.01- 2010.07- TTQS 2011.10- 2012.01- - 5. EMBA 322 6. Ronald Johnson J.C. Penney 7. Standard Life Investments Ken Murphy 8. 9. 10. 11. 12. 13. (outsidein) (inside-out) 14. 15. --- 16. / / 17. 18. / / / / 18 19. 20. SWOT + ( / ) ( / )StrengthOpportunity Weakness Threat 20 21. 21 22. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 23. 1. 2. 3. 24. 25. 4P Product 4F -Focus: -Fast: Price Place -First: Promotion -Flexible: 4C -Customer Needs&Wants -Cost to Customer: -Convince: -Customer Satisfaction: 26. 4P 4C 27. 28. 29. 30. 4Ps + 2Cs + 4Os Price Mix Product Mix Object Objectives Organization Operations Promotion Mix Costs CostsCompetitors Competitors Place Mix 31. A+N+M 40 30 20 10 32. Know-how 33. 1999 3 2001 2006 8 - 34. 11 00 - 21 30 14 30 -17 00 191 07 558-2007 07 558-2023 35 07 221-9382 07 2412718 292 07 341-0663 07 341-2705 218 07 2236935 07 9702688 35. -104 ICO 400 35% 135 104 2013 4 30 2013 5 7 797 95 3.5% 36. 37. 51.3% vs 39.9% 35.6% vs 24.7% 38. 85 c 39. 7-11 55 7-11 city cafe 40. 41. http://mypaper.pchome.com.tw/chanrs http://blog.ylib.com/chanrs/Archives/20 http://chanrs88.pixnet.net/blog http://www.slideshare.net . .