Майк Роулинсон "Создание удобной транспортной...

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Mobile City: How to make public transport attractive Delivering a legible transport system for the people of Moscow Mike Rawlinson, Design Director @city_id #MUF2014

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Page 1: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

Mobile City: How to make public transport attractive

Delivering a legible transport system for the people of Moscow Mike Rawlinson, Design Director @city_id #MUF2014

Page 2: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Wayfinding for Moscow, 2014 Client: MDOT

City ID and Billings Jackson Design are currently collaborating on a new city-wide wayfinding system for Moscow.

Transit modes in system

WalkingCyclingMetroBusTrolly BusTramRail TaxiFerry

Page 3: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

The American International University

PetershamCommon

PetershamMeadows

The VineyardSchool

BinghamHotel

The PetershamHotel

Richmond Gate Hotel

The Richmond Hill Hotel

Royal Star and GarterHomes

The PetershamHotel

Richmond Gate Hotel

The Richmond Hill Hotel

Royal Star and GarterHomes

House

R I C H M O N DH I L L

E A S TT W I C K E N H A M

TerraceGardens

Hollyhock

Café

TerraceField

Richmond

Gate

The American International University

BinghamHotelPoppy Poppy

BuccleughGardens

View

RiverdaleGardens

ME

NA

DE

R I V E R T H A M E S

H

RI C

HM

ON

RI C

HM

ON

D H

I LL

F R I A R S S T I L E R O A D

PE

TE

RS

HA

M R

OA

DP

ET

ER

SH

AM

R

5 minute walk

10 minute walk

Capital Ring

Thames Path

10 minute walk World Rugby

Museum

Rugby Football

Union Offices

Twickenham

Stadium

Marriot

HotelWorld Rugby

Museum

Rugby Football

Union Offices

Twickenham

Stadium

Marriot

Hotel

C H E R T S E Y R O A D

RU

GB

Y R

OA

D

K N E L L E R R O A D

TW I C K E N H AMSt. Martin’s LaneSt. Martin’s PlaceSt. Martin’s StreetSavoy PlaceScotland PlaceSpring Gardens

Suffolk PlaceSuffolk StreetTrafalgar SquareVictoria EmbankmentVilliers StreetWarwick House StreetWatergate WalkWaterloo PlaceWhitcomb Street

Whitehall CourtWhitehall GardensWhitehall Place

Landmark fi nderB2 Admiralty ArchC4 Benjamin Franklin

HouseC2 Canadian

High CommissionD4 Charing Cross HotelE3 ENO at the London

ColiseumA3 Horse Guards ParadeA3 Household Cavalry

MuseumD1 National GalleryE2 National Portrait

GalleryC2 Nelson’s ColumnC4 New Players TheatreC4 Nigeria High

CommissionC4 Playhouse TheatreC6 R.S. Hispaniola

Best practice

Legible London2004 onwards

Page 4: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

Pedestrianaccess

Pedestrianaccess

Access toRoosevelt Island

WestChannel

EastChannel

East River

Newtown Creek

Dut

ch K

ills

Anable Basin

EastPromenade

SouthwestPromenade

East RiverEsplanade

Dutch KillsPlayground

RavenswoodPlayground

Astoria HealthPlayground

Octagon Park

John Jay Park

Southpoint Park

St. Catherine’s Park

Spirit Playground

Athens Square

Rainey Park

SocratesSculpturePark

Twenty-FourSycamores Park

MurrayPlayground

Hunter’s PointCommunity Park

Thomas P.Noonan, Jr.Playground

Lou LodatiPlayground

ManhattanPark Lawn

RivercrossLawn

BlackwellPark

SouthtownCommon

FDR FourFreedoms Park

QueensbridgeBaby Park

AndrewsGrove

Old HickoryPark

Dutch KillsGreen

VernonMall

PlaygroundThirty Five

Roosevelt IslandBridge

QueensboroBridge

QueensboroBridge

Long Island City

LIRR

Hunterspoint Av

LIRR

RooseveltIslandTramway

RooseveltIslandTramway

HunterCollege

RooseveltIslandTramway

Hunters PointSouth

Service toManhattanBrooklyn

Pulaski Bridge

QueensboroBridge

QueensEast RiverGreenway

Pedestrian andbike access

Pedestrian andbike access

Pedestrian andbike access

Pedestrian andbike access

ManhattanWaterfrontGreenway

RooseveltIslandPromenade

RooseveltIslandPromenade

ManhattanWaterfrontGreenway

Broadway

36 Av

39 Av

36 St

Steinway St

Hunters Point Av

Vernon Blvd-Jackson Av

QueensboroPlaza

40 St-Lowery St

33 StRawson St

Court Sq-23 St

21 St

30 Av

21 StQueensbridge

68 StHunter College

RooseveltIsland

Queens Plaza

Long Island CityLibrary

Blackwell House

Brooklyn GrangeRooftop FarmStandard Motor Products Building

Center BuildingMaterials for the Arts

FluxFactory

St. Patrick’sRoman Catholic

Church

Roosevelt IslandLibrary

RenwickSmallpoxHospital

New YorkArchitectural

Terra Cotta Works

New YorkIrish Center

St. Mary’sRoman CatholicChurch

QueensbridgeLibrary

Dorsky GalleryCuratorial Programs

CourtSquareLibrary

New YorkPower AuthorityPower Plant

ClocktowerPlaza

jetBlue sign

See ExhibitionSpace

2 GothamCenter

KaufmanAstoriaStudios

Long IslandCity YMCA

FalchiBuilding

Coler-GoldwaterSpeciality HospitalGoldwater Campus

RockefellerUniversity

Manhattan AvenueStreet End Park

LaGuardiaCommunityCollege

TransCanadaPower Plant

SilvercupStudios

Long IslandGantry

Pepsi-ColaSign

New York-PresbyterianHospital

New York StateSupreme CourtQueens County

Citicorp BuildingOne Court Square

ThaliaSpanishTheatre

LaGuardiaPerformingArts Center

Fisher LandauCenter for Art

ChocolateFactoryTheater

Museum of theMoving Image

UA KaufmanAstoria Cinemas

NoguchiMuseum

MoMA PS1

SculptureCenter

Long Island CityArt Center

Secret Theatre

Queensbridge Park

Gantry PlazaState Park

CenterBoulevard

Vernon Boulevard

Jackson Avenue

36 Avenue

Greenpoint Avenue

Broadway

Queens Plaza

Queens Boulevard

Steinway Street

Hunters PointSouth Park

22 S

treet

24 S

treet

Cres

cent

St

Purves St

Dutch Kills StQ

ueens StO

rchard St

West StHunter Street

42 Road

47 Avenue

47 Avenue

40 S

treet

43 S

treet

44 S

treet

45 S

treet

46 S

treet

39 P

lace

38 S

treet

37 S

treet

36 S

treet

35 S

treet

34 S

treet

33 S

treet

32 P

lace

31 P

lace

31 S

treet

30 P

lace

48 Avenue

50 Avenue

30 S

treet

29 S

treet

27 S

treet

28 S

treet

48 Avenue

Hunters Point Avenue

Hunters Point Avenue

2 St

reet

51 Avenue50 Avenue

51 Avenue

Ash Street

54 Avenue 53 Avenue

Davis CourtPearson Place

Austell Place

27 S

treet

5 St

47 Avenue

47 Road

46 Road

45 Avenue

45 Road

46 Avenue

50 Avenue

Cen

ter B

lvd

44 Drive45 Avenue

13 S

treet12 S

treet

10 S

treet9 S

treet

44 Road

44 Avenue

43 Road

43 AvenueQueens Plaza North

23 S

treet

24 S

treet

22 S

treet

Cres

cent

Stre

et27

Stre

et

11 St

reet10

Stre

et9 Stre

et

12 S

treet

13 S

treet

36 S

treet

37 S

treet

38 S

treet

41 Avenue

40 Avenue

40 Avenue

39 Avenue

38 Avenue

37 Avenue

29 S

treet

32 S

treet

33 S

treet

34 S

treet

28 S

treet

Cres

cent

Stre

et

23 S

treet

11 S

treet

12 S

treet

13 S

treet

14 S

treet

10 S

treet

9 St

reet

37 Avenue

38 Avenue

33 Road

33 Avenue

29 S

treet

30 S

treet

32 S

treet

28 S

treet

33 S

treet

34 S

treet

35 S

treet

36 S

treet

New

town Avenue

31 Drive

31 Road

30 Drive

30 Road

35 Avenue

E 69 StreetE 68 Street

E 67 Street

E 65 Street

E 66 Street

E 64 StreetE 63 Street

E 62 StreetE 61 Street

E 59 StreetE 58 Street

E 74 StreetE 73 Street

E 56 StreetE 55 Street

E 54 StreetE 53 Street

E 52 Street

York

Ave

nue

FDR

Drive

E 72 Street

York

Ave

nue

2 Av

enue

1 Ave

nue

3 Av

enue

E 57 Street

21 S

treet

23 S

treet

Vern

on B

oule

vard

31 S

treet

21 S

treet

Greenpoint Avenue

39 S

tree

t

36 Avenue

Broadway

Vern

on B

oulev

ard

Vern

on B

oule

vard

21 S

tree

t

11 S

tree

t

Vern

on B

oule

vard

Jackson Avenue

Skillman Avenue

Skillman Avenue

Borden Avenue

Borden Avenue

49 Avenue

Long Island Expressway

30 Avenue

31 Avenue

31 Avenue

Queens Boulevard

Thomson Avenue

34 Avenue

36 Avenue

Queens Boulevard

Honeyw

ell Street

39 S

tree

tVan

Dam

Str

eet

Broadway

34 Avenue

Stei

nway

Stre

et

Stei

nway

St

Skillman Avenue

Northern Boulevard

43 Avenue

Mai

n St

reet

44 Drive

40 Road

34 Avenue

31 S

treet

30 Drive

HuntersPoint

SunnysideYards

Dutch Kills

Ravenswood

Astoria

RooseveltIsland

Sunnyside

Greenpoint

Long IslandCity

Manhattan

Queens

B

B

C

C

D

D

E

E

F

F

North

Greenpoint, Williamsburg Dumbo, Financial District

WilliamsburgBrooklyn

Astoria Park

East 34 Street

Midtow

n

Brooklyn Grange Rooftop Farm/ Standard Motor Products Building

G5

Center Building/Materials for the Arts F5

Chocolate Factory Theater B7

Citicorp Building One Court Square D6

Clocktower Plaza F5

Coler-Goldwater Speciality Hospital Goldwater Campus

B4

Court Square Library D6

Dorsky Gallery Curatorial Programs C6

Fisher Landau Center for Art F4

Flux Factory F5

Hunter College A1

IDC NY Sign E7

Kaufman Astoria Studios H4

LaGuardia Community College E7

LaGuardia Performing Arts Center F7

36 Avenue G4

Broadway H3

Greenpoint Avenue H8

Jackson Avenue D7

Queens Boulevard G7

Queens Plaza E5

Steinway Street H4

Vernon Boulevard C6

Astoria Health Playground F1

Athens Square H1

Blackwell Park C3

Dutch Kills Green E6

Dutch Kills Playground F3

FDR Four Freedoms Park A5

Gantry Plaza State Park B6

Hunter’s Point Community Park B7

Hunters Point South Park A7

John Jay Park C1

Lou Lodati Playground H6

Manhattan Avenue Street End Park B8

Murray Playground C6

Octagon Park D1

Old Hickory Park C7

Playground Thirty Five H4

Queensbridge Baby Park D5

21 St C7

21 St-Queensbridge D4

33 St-Rawson St F6

36 Av G4

36 Street G5

39 Av F5

40 St-Lowery St H7

68 St-Hunter College A1

Broadway G2

Court Sq-23 St D6

Hunters Point Av C7

Hunters Point South (Ferry) A7

Hunterspoint Av (LIRR) D7

Long Island City (LIRR) B7

Queens Plaza F6

Queensboro Plaza E5

Roosevelt Island C3

Visitor destinations Retail areas Parks and plazas Public transitRoosevelt Island Tramway B4

Steinway St H4

Vernon Blvd-Jackson Av C7

Queensbridge Park C4

Rainey Park E1

Ravenswood Playground F2

Southpoint Park B5

Spirit Playground E3

St. Catherine’s Park B2

Thomas P. Noonan, Jr. Playground H7

Twenty-Four Sycamores Park B3

Rockefeller University B2

Roosevelt Island Library C3

Roosevelt Island Tramway B3

SculptureCenter E6

Silvercup Studios D5

Socrates Sculpture Park E1

Thalia Spanish Theatre H8

TransCanada Power Plant D3

UA Kaufman Astoria Studios H4

Long Island City Art Center Secret Theatre

D6

Long Island City Library E3

Long Island Gantry B7

MoMA PS1 D6

Museum of the Moving Image H4

New York Architectural Terra Cotta Works

C4

New York Irish Center C7

New York Power Authority Power Plant C5

New York-Presbyterian Hospital B2

New York State Supreme Court Queens County

D6

Noguchi Museum E1

Pepsi-Cola Sign B6

Queensboro Bridge E5

Queensbridge Library D4

Calvary Cemetery

Central Park

Flus

hing

Mea

dow

s-C

oron

a Pa

rk

Midtow

n

Robert F. Kennedy Bridge

East Harlem Lighthouse ParkA

A

G

G

H

H

11

22

33

44

55

66

77

88

One grid square represents approximately 2 minutes walk

Visit Shop Eat and drink Relax and play

Things to see and do

New York City’s largest cluster of art institutions and museums outside of Manhattan is in LIC. LIC’s artistic and cultural offerings include fine art, at places like MoMA PS1 (D7), SculptureCenter (E6) and Noguchi Museum (E1); theater, at venues like the Chocolate Factory Theater (B7) and Secret Theatre (D6); and film, at the Museum of the Moving Image (H4).

LIC has a wide variety of restaurants and cafes offering an array of world cuisines at every level of dining, as well as a great selection of unique bars.

Many places to eat and drink are located on Vernon Boulevard (B7) and Jackson Avenue (D7), 44 Drive (D6), Queens Plaza (E5), and 36 Avenue (G4).

There are many wonderful parks and plazas in the area for relaxation and play. Perhaps the grandest among them is Gantry Plaza State Park and Hunters Point South Park (A7), which offer ample seating and spectacular waterfront views of Midtown Manhattan.

Gantry Plaza State Park also is home to the famous Pepsi-Cola sign (B6), which occupies the former site of a Pepsi-Cola factory. Enjoy ferries, food, dog runs, playgrounds and quiet spaces.

LIC offers a diversity of unique shops. LIC’s central retail strip is Vernon Boulevard (B7). Look out for stores along Jackson Avenue (D7), the eastern portion of Queens Plaza (E5), and in Sunnyside (H7).

Long Island City

M101 M102 M103

M34

M34A

M34 M

34A

M15

M15

M101 M102 M103

5 Av

6 Av

7 Av

8 Av

9 Av

5 Av

9 Av

Lexington Av

1 Av

3 Av

3 Av3 Av

2 Av2 Av

1 Av1 Av

Central Park W

Madison Av Madison Av

York Av

Broadway

Broadway

2 Av

1 Av

Av A

Av C

Av D

Bowery

W 4

9 St

W 5

0 St

E 5

7 St

W 1

8 St

W 1

4 St

E 4

2 St

E 8

St

E 9

St

E 2

3 St

7 Av Sth

21 St

Vernon Blvd

Vernon Blvd

4 Av

E Houston St

E 1

0 St

E 1

4 St

East River

East River

EastChannel

WestChannel

HuntersPoint South

East 34 St

India Street

LIRR

Hell’sKitchen

25 St

Marginal St

43 St

Metro-North

Uptown

Chelsea

WestVillage

EastVillage

KipsBay

MurrayHill

RooseveltIsland

GreenwichVillage

TimesSquare

GarmentDistrict

Noho

FlatironDistrict

UnionSquare

CentralPark

Long IslandCity

PATH

PATH

PATHPATH

15 min.

M34A

M34AM34

M101M102

Best practice

WalkNYC2011 onwards

Page 5: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Wayfinding for Moscow

Page 6: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

The current situation

Without love, care nor dignity.

Page 7: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Wayfinding encompasses all the ways in which people orientate themselves in physical space and navigate from place to place.

Key principles:

1. Better than best practice 2. User centred  3. Whole journey 4. All modes and media 5. Unified design language

Page 8: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Putting people at the heart of the journey experience

Moscow is delivering a user-centred approach to designing and planning transport for people moving around the city.

Page 9: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

A unified navigation system – the most comprehensive of its kind anywhere in the worldThe vision is to build a world-class legible transport network that improves the experience of the city for its citizens and visitors alike.The ‘glue’ to connect the city

A transport network communicated through a unified system of connected parts.

It involves the design and installation of 1,000’s of elements to join up the network.

PLAN

NING

ABOVE GROUND TRANSITION (ENTRY)

BELOW GRO

UN

D

ON B

OAR

D

TRANSITION (EXIT)TRANSFER

EIXT (ON

STREET)

12

12

16.40

Page 10: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

A range of new products

The wayfinding elements will be with the user every step of their journey, above ground and below ground.

Each and every product will be designed for its specific location providing tailored travel choices to enable people to take their next step with confidence.

Page 11: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Initial concepts

Conceived to combine function with beauty.

Page 12: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

Moscow Sans Four weights: Regular, Medium, Bold, ExtraBold

MMMMoooossssccccoooowwww

Building a unique visual identity

A unique visual identity can help connect transport services and aid navigation.

Many great cities have their own typeface. Now Moscow has Moscow Sans. Designed by A2 Type with Ilya Ruderman. It will become part of Moscow’s DNA and enduring city identity.

___ Wayfinding for Moscow2013

Page 13: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Bespoke pictogram set

Drawn from the ‘DNA’ of the city and to reflect the character of the unique urban environment.

Designed specifically for Moscow, they deliver the required levels of legibility on all information products within the wayfinding system.

Page 14: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Mapping system for all modes

Heads up mapping, always orientated to the flow of a person’s location and onward journey provides walking time and crucially reveals pedestrian space, not just a road layout. The underground Metro environment is also shown to allow planning and navigation.

Page 15: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Building illustrations

Two and three dimensional representations of clearly visible and known landmark buildings are used as an added layer of information to aid navigation.

These beautiful illustrations developed with Ocula bring the personality and reality of the city to the information.

Page 16: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Typographic standards

Minimum type sizes relative to acceptable reading distances meet international standards.

Colour

Colour and contrast is tested to ensure maximum legibility for visually impaired users.

Page 17: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

A range of new products

Inspired by Moscow and its Metro.

Page 18: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2013

Product design

The products have been designed to respect and compliment the varied environments in which they are placed.

Their dignified form is a response to the architecture of Moscow’s buildings, public realm and Metro interiors.

Page 19: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

0mm

900mm

1100mm

1m 10m 20m

Recommended bottom

edge viewing height

Convenient close up viewing

for wheelchair users

1400mm

1600mm

Average child’s

eye height

Average woman’s

eye height

ENGAGEMENT 1m 10m 20mORIENTATION

REASSURANCE

PLANNING

ORIENTATION

SENSE OF PLACE

CONFIDENCE

ORIENTATION

REASSURANCE

LOCATION

DIRECTION

MAPPING/INFO

Recommended centred

viewing height

Convenient viewing for

wheelchair users

Short distance

(0–3 metres)

graphic area

1800mm Recommended top edge

viewing height

2100mm

2300mm

2500mm

3000mm

900mm

Short distance

(0–3 metres)

graphic area

2100mm Medium distance reading

height – minimum height

Minimum character height

1100mm

1400mm

1600mm

1800mm

2300mm Long distance reading

height – minimum height

50 mm and

150mm

At least

Close up reading/

timetables

(wall mounted)

character height

between

15 mm and 25 mm

100mm

Page 20: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Station Signifier

Entrance Signifier

1.1

1.2

1.1 Post

1.2.1 Post. 1.2.2 Roof. 1.2.3 Wall1.2.4 Perpendicular to wall

Network Diagram & Local Area Map

Station Name

Entrance/Exit Sign IN

2.

3.

4.1

2.1 Suspended Box. 2.2 Wall Plate2.3 Wall Box. 2.4 Wall Architectural

4.1.1 Entrance Door Vinyl. 4.1.2 Exit Door Vinyl

3.1 Wall Plate. 3.2 Wall Box. 3.3 Freestanding Totem

Exit Sign – Turnstile

Entrance Sign – Turnstile

Ticket Desk Sign

Entrance/Exit Sign OUT

Network Diagram

4.2

5.

6.

7.1

7.2

4.2.1 Entrance Door Vinyl. 4.2.2 Exit Door Vinyl

5.1 Wall Plate. 5.2 Wall Box 5.3 Freestanding Wall Totem. 5.4 Freestanding Totem

6.1 Wall Plate. 6.2 Wall Box. 6.3 Glass Vinyl

7.1.1 Wall Plate. 7.1.2 Wall Box 7.1.3 Glass Vinyl 7.1.4 Turnstile Vinyl

7.2.1 Wall Plate. 7.2.2 Wall Box. 7.2.3 Glass Vinyl 7.2.4 Turnstile Vinyl

Direction Sign – Exit from escalator

Direction Sign – Entrance to escalator8.1

8.2

8.1 Suspended Box

8.2 Suspended Box

Local Area Map

Route Diagram Splitter

Network Diagram SOS

Route Diagram

Direction Sign

Direction Sign

Direction Sign & Station Plan

9.

10.

11.

12.

13.1

14.

18.

9.1 Suspended Box. 9.2 Wall Plate. 9.3 Wall Box.9.4 Freestanding Totem

10.1 Suspended Box. 10.2 Wall Plate. 10.3 Wall Box

11.1 Wall Plate. 11.2 Wall Box 11.3 Freestanding Wall Totem. 11.4 Freestanding Totem

12.1 Wall Plate. 12.2 Wall Box

13.1.1 Wall Plate. 13.1.2 Wall Box13.1.3 Freestanding Totem

Direction Sign & Local Area Map13.213.2.1 Wall Plate. 13.2.2 Wall Box13.2.3 Freestanding Totem

14.1 Suspended Box. 14.2 Wall/Beam Plate 14.3 Wall/Beam Box

Box form same as6, 8, 9, 10, 14

Form same as5, 11

Box form same as2, 8, 9, 10, 14

Form same as3, 11

Box form same as2, 6, 8.1, 9, 10, 14

Box form same as2, 6, 8.2, 9, 10, 14

Box form same as2, 6, 8, 10, 14

Form same as3, 5

Box form same as2, 6, 8, 9, 14

Box form same as2, 6, 8, 9, 10

L=LeftR=RightF=Forwards

Proposed signs

Transitarea

Transitarea

Tickethall

Platform/track 2

Platform/track 1

Platform/track 1

Platform/track 2

North escalators

South escalators

West escalators East escalators

East escalators

Tickethall

Tickethall

Entrance

Entrance

Entrance

Exit

Exit

Transfer to/from Lubyanka/Kuznetsky Most

Both signs to tellyou where you are,but also point towardsexit numbers

Exit

3.3

1.1

3.3

3.3

3.3

3.3

3.3

1.1

1.1

1.1

1.1

3.3

1.13.31.1

1.1

6.2

6.2

6.2

5.2

5.2

5.2

8.18.2

8.1

8.18.1

8.18.1

2.12.2

2.1

2.1

2.2

2.1

2.4 2.3

2.3

2.3

2.3

2.3

2.3

2.3

8.2

8.2

8.2

8.28.2 8.2 8.2 8.28.2

8.28.2

9.1

9.1

9.19.19.1 9.19.1 9.1

11.4

11.4 11.4

14.3LR

14.3

14.3

14.3LRF

14.2F

14.2F14.2NE

14.2NE

14.3

14.3

14.3

13.2.1L

13.2.1L

13.1.1LR

13.1.1LR

13.1.1R

13.2.1F

13.2.1F

13.2.1F

13.2.1F

13.2.1LR

13.1.1F13.2.1R

13.2.1L

13.1.1LR

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10.

KUZNETSKY MOST – LUBYANKA CLUSTER

KUZNETSKY MOST

LUBYANKA

Planning

The location of each product is being carefully planned and positioned in the environments in which they are placed.

Page 21: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Product materials and performance

The products are fabricated from high-quality, durable materials which contrast and complement each other according to a variety of functions.

Page 22: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

A range of new products

Each one created to enable the user to take the next steps in their journey with confidence.

Page 23: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 24: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 25: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 26: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 27: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 28: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 29: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 30: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Page 31: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

___ Wayfinding for Moscow2014

Третье транспортное кольцо Third Ring

Садовое кольцо Garden Ring

Север

N

orth

Парк ГорькогоPark Gorkovo

КремльKremlin

ЗоопаркZoo

Министерствоиностранных делMinistry of Foreign Affairs

Гостиница«Украина»Hotel Ukraine

Белый домWhite House

35минmins

25минmins

15минmins

Музей Н.В. ГоголяGogol Museum

ЗоопаркZoo

Дом-музей ШаляпинаShalyapin House Museum

Жилой дом на КудринскойKudrinskaya SqBuilding

Музей ВостокаState Museum of Oriental Art

МосковскаяконсерваторияMoscow Conservatory

Церковь Вознесения ГосподняChurch of theGrand Ascension

Cинагога на Б. БроннойBronnaya Synagogue

Page 32: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

© 2014 COPYRIGHT BILLINGS JACKSON DESIGN AND CITY ID 3

Design Proposals!Standard Shelter - 5 Bay Solution

___ Wayfinding for Moscow2014

Extending the quality of the Metro to all modes

The quality of Moscow’s Metro stations is unparalleled and the same design ethos needs to extend to all forms of surface transport.

Page 33: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

169

669

184117

747

613

79

232

620

247615

64

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Вы здесьYou are here

РАЙОН ВЫХИНО-ЖУЛЕБИНОRAYON VYKHINO-ZHULEBINO

РАЙОН КУЗЬМИНКИRAYON KUZMINKI

РАЙОН ЛЮБЛИНОRAYON LYUBLINO

РАЙОН ВЕШНЯКИRAYON VESHNYAKI

РАЙОН НОВОКОСИНОRAYON NOVOKOSINO

РАЙОН НОВОКОСИНОRAYON KOSINO-UKHTOMSKY

РАЙОН НОВОГИРЕЕВОRAYON NOVOGIREYEVO

РАЙОН ИВАНОВСКОЕRAYON IVANOVSKOYE

Рязанский проспект Ryazansky prospekt

улица Хлобыстова ulitsa Khlobisto

улица Красный Казанец ulitsa Krasniy Kazaный Казанец ulitsa Krasniy Kazanets

Вешняковская улица Veshnyakovskaya ulitsa

Сорм

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ВыхиноVykhino7

Вешняковская улица Veshnyakovskaya ulitsa

Вы здесьYou are here

5 минут пешком 5 Min Walk

5 минут пешком 5 Min Walk

РАЙОН ВЫХИНО-ЖУЛЕБИНОRAYON VYKHINO-ZHULEBINO

Выхино вокзалVykhino Station

Государственный университет управленияState University of Management

Связной Svyaznoy

ПЛОЩАДЬ АМИРАЛКАРА КАБРАЛА PLOSCHAD AMIRALKARA KABRALA

Детский сад #867Kindergarden #867

Детский сад #1287Kindergarden #1287

Детский сад #1115Kindergarden #1115

Детский сад #2402Kindergarden #2402

Детский сад #1413Kindergarden #1413

Детский сад #931Kindergarden #931

Детский сад #1494Kindergarden #1494

___ Wayfinding for Moscow2014

Planning for viable alternatives to the car

To create a truly interconnected transport system the goal must be to make the transport network legible – a network that is easy to understand and intuitive to use.

Page 34: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

Making public transport more attractive

1. Put people first – the designer is not the hero 2. Holistic approach – co-plan, co-design, co-deliver 3. Vision and values – aim to be better than best practice 4. Of the city for the city – a unique expression 5. Seamless – extendable but with flexibility 6. Build design resources – ensure legacy 7. Invest once and wisely – quality delivers a ROI

Page 35: Майк Роулинсон "Создание удобной транспортной системы для жителей Москвы"

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