海域遊憩產業顧客之休閒體驗與休閒滿意關係之研究 ---...
DESCRIPTION
海域遊憩產業顧客之休閒體驗與休閒滿意關係之研究 --- 顧客參與中介角色之探討. MA2A0205 碩會 資一 甲 岡紹謙. 文章出處. 刊登於觀光休閒學報。 作者： 高瑞新 ，國立金門大學海洋與邊境管理系助理教授。 何月妃 ，真理大學運動健康與休閒學系講師。 高瑞鐘 ，國立高雄海洋科技大學運籌管理系助理教授。. 前言. - PowerPoint PPT PresentationTRANSCRIPT
PowerPoint
---MA2A0205
(Kim, Dattilo, & Heo, 2011)(Weuve et al., 2004)(Everard, Lach, Fisher, & Baum, 2000)(Gabriel & Bowling, 2004)(Mannell, Salmoni, & Martin,2002)(Schmitt, 1999)(Skaggs & Youndt, 2004; Yi, Nataraajan, & Gong, 2011)(collaborative activities)(Vargo & Lusch, 2004)---
------(Ennew& Binks, 1999)(Zeithaml et al., 2006)---Beard and Ragheb (1980)Agate, Zabriskie, Agate, and Poff (2009)(Madrigal, 2003; Walker, Halpenny, &Deng, 2011)Riddick (1986)Neal, Sirgy, and Uysal (1999)Huang and Carleton (2003)(2010)---()---
---Pearson (CFA)(SEM)Podsakoff and Organ (1986)Harman ---()---2~4 2012 7 100 ---71234567 5 --- Csikszentmihalyi and LeFevre (1989)182 16 --- Claycomb, Lengnick-Hall, and Inks (2001)16
--- Beard and Ragheb (1980)12
---(Bove et al., 2009; Riddick, 1986; Walker et al., 2011)---27623183.63%
---SEM
0.9110.8830.877---
0.60.50.5t(t >1.96)
( = .40; t = 7.36, p < .001)( = .13; t = 2.21, p < .05)(= .51; t = 10.33, p < .001)(0.33)SEM (0.13)
Baron and Kenny (1986)()()()()()SEM ()()()()a(0.4) ()()b(0.51) a b(0.204)c(0.13)
------(in service co-creation)()()(Groth, 2005)---