СОЦИАЛЬНАЯ НАПРАВЛЕННОСТЬ ТЕЛЕКОММУНИКАЦИОННЫХ УСЛУГ

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<ul><li><p>102 </p><p> 004 . . , . . 10 </p><p> : , , -</p><p> , , -. </p><p> . -</p><p> - , . . - . - . </p><p> . - - . - . </p><p> . 70 % , - , 75 % . </p><p> 80- XX -, , [3, . 37]. </p><p>. , . , , </p><p> . ., . ., 2013 </p></li><li><p>103 </p><p> . - , - () . </p><p> - , (- , - , ), (, ) (). - , , -. , , , -. - , , , - . , - [3, . 54]. </p><p> . , , , - , , - . , - . </p><p> , - , - - . </p><p> , - . </p><p> . - , , - ( , - ) ( ). , - </p></li><li><p>104 </p><p> , , - , . . , . </p><p> , , - - , - , - , - . , - . </p><p> -, , , , , - , - , . </p><p> - , . </p><p> - . 100 %, - . . </p><p> , . - . </p><p> - , - , - , - . - -</p></li><li><p>105 </p><p> 20092015 3 2009 . 985. - . </p><p> - - , - (), , - , . </p><p> - (20112020 ), - 20 2010 . 1815-, - , - , - . </p><p> - - 2015 - 100 % [1, . 92]. </p><p> - , 1,6 , 10 . , , 3 - . </p><p> - -, - - - . , - , -, - -06, - 2015 . </p></li><li><p>106 </p><p> - -. </p><p>, 2015 20 , . </p><p> - . - - . - - , . </p><p> -, , , . . 2010 - . </p><p> : -</p><p> -; </p><p> - ; </p><p> , - ; </p><p> , . </p><p> - . - , , - , , . </p><p> , - , - </p></li><li><p>107 </p><p>. DVB-T2 -, . DVB-T2 , . </p><p> DVB-T/T2 (MPEG-4/AVC (H.264)) . </p><p> -, , -1, , 5 , -2, -, -24, - , -, - . , - . 2015 20. - DVB-T2 [2, . 114125]. </p><p> 4 . - , , , -, . DVB-T2 , -, . 2013 , DVB-T, - DVB-T2. </p><p> XXI , . </p><p> . 1992 . DVB-T ( . Digital Television, DTV). . </p></li><li><p>108 </p><p> . - () , DVB-T2 (Digital Video Broadcasting Second Generation Terrestrial). </p><p> DVB-T2 , , , DVB-T2 1,48 DVB-T, : </p><p> ; ; ; ; ; . -</p><p> DVB-T2 2015 . , - , 16 2012 . DVB-T2 20122013 . </p><p> -, DVB-T2, - MPEG4 Multiple PLP. </p><p> , - 2013 6 56 . </p><p> 20 - 2015 , , - -, 30 2012 . - (, IP-TV) , , -. -. - . </p></li><li><p>109 </p><p> - . 2012 6 %, 19 %, 47 . 55 %. 14,5 , 30 . 2013 32,5 . 2015 37 . 2012 1. </p><p> 1 2012 </p><p> , </p><p> ( 1,7 ) - . IP-TV. 2012 16,8 , 10,7 , IPTV 2,7 IP-TV 5 % 9 %. -. . - 68 % 66 % . - , 42% 38%.[4] </p><p> 71 % : - 19 %, 14 %, 12 %, - 12 %, - 8 % 6 %. 2 - 2012 . ( ) [4, 209]. </p><p>57%</p><p>35%</p><p>8%</p><p>IP-TV</p></li><li><p>110 </p><p> 2 - 2012 ( ) </p><p> 2013 , </p><p> - , - . . + - - 3,5 , -. - , Pay TV </p><p> , , , . - , - , . - - , , - . , - . , -</p><p>-</p></li><li><p>111 </p><p> , . , SmartTV, - . </p><p> IP-TV, . - IPTV , IP Internet , -. - Internet , , - - . IP-TV - , - . IP-TV . </p><p> - 2015 - -. , - BDO, - , , IP-TV. </p><p> IP-TV . 1 - [5]. </p><p> IP-TV , , - . , IP-TV, , . : . - -. , , , . </p></li><li><p>112 </p><p> : , , - . -, . </p><p> - DVB-C IP-TV. - , , : , . , - , , . </p><p> -, DVB-C , , , - , -, , . - - , , DVB-C IP. - , - IP-. </p><p> , IP-TV, . . - , - , . </p><p> , , - , - iKS-Consulting, 2016 35,7 64 % . </p><p> - OTT, . Over the Top (OTT) - 2009 , Over the Top - . OTT - . </p></li><li><p>113 </p><p> , , , , , . , . , . </p><p> - . </p><p> - HD. 19 40, 15 . IHS Screen Digest, 2012 4,08 , 2014 7,69 . </p><p> -, , , , - , - , , 1,2 3, , - - . -, , -. </p><p> , - . , , , , . </p></li><li><p>114 </p><p> , . , , , , . , - -, , , -, . - . , , , - . </p><p>1. - 20092015 (. - 3 2009 . 985) [ -] : http://base.garant.ru/6731125/ </p><p>2. // . . [ ] -: http://./description/benefits/ </p><p>3. . ., , . ., . , . . - . . . , 2013. 145 . </p><p>4. 2012 // - ( - ) [ ] : http://www.telecomru. ru/article/?id=6304. </p><p>5. [ -]. : www.rt.ru. </p></li><li><p>115 </p><p>SOCIAL ORIENTATION OF TELECOMMUNICATION SERVICES Keywords: Keywords: pay television, social orientation, telecom-</p><p>munication services, digital television. Annotation. In article development and use of telecommunication </p><p>services from the point of view of their social importance level, as the most important component of services of this look is considered. The main direc-tions of telecommunications influence on population social life of the coun-try are considered. </p><p>As the important direction existing situation and prospects of digi-tal television development is considered. The market of pay television in Russia is analysed. </p><p> , , - - , , , , (dipro@inbox.ru). PROSKURA DMITRY VIKTOROVICH doctor of economics sci-ences, the professor of chair of economics and statistics, the Nizhny Novgorod State University of Engineering and Economics, Knyaginino, Nizhny Novgorod region, Russia, (dipro@inbox.ru). PROSKURA NATALIA VIKTOROVNA candidate of economic s sciences, the senior lecturer of chair of commerce and marketing, the Viatka State University of humanities, Russia, Kirov, (nproskura@gmail.com). - , , , , , (nproskura@gmail.com). </p></li></ul>

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