Что актуально на рынке ИТ для казахстанского ритейла?...
TRANSCRIPT
-
24.02.2017
?
2017
, Trade Help,- ,
-
www.trade-help.com
1. , .. : , , Infoline.
2. (17.7 ) 30-50. (146,5 9,5 , 42,5 ) 60-150 , 900-12 000 .
3. +1 + 6 .
?
-
www.trade-help.com
-
www.trade-help.com
1. 2. 3.
-
www.trade-help.com -
() ()
- (100-300 ).
- (17 ) 2- 10-00 , , , , HR
- . = .
- best practice. = .
hard soft hard soft
-
retail
-
www.trade-help.com -
1. +, +(+) 70-80%.
2. + HR + + 20-30%.
3. , RETAIL!
-
www.trade-help.com
1. !
-
=
(12-36 )
,
, , , , FISHER PRICE CHICCO ,
-
www.trade-help.com
1.
-
1.1 1.2 1.3 1.4 1.5 1.6 1.7 1.8 1.9 1.10 1.11 1.12 1.13 . . 1.14 1.15 1.16 1.17
-
www.trade-help.com
24.02.2017 9
: !
24.02.2017 9
-
www.trade-help.com -
2. , ,
10%
, ( , , - ) 20%
70%
. -
% -
-
% -
1 2 3 4 5 6
1)700-1000 ., ) 857 , ) 4 3 523 1,8% 3 332 1,4%
2 )1000-1500 ., ) 1266 , ) 3 4 105 2,2% 3 905 2,1%
3 )1500-2000 ., ) 1773 , ) 2,5 3 847 1,9% 3 327 1,6%4 )>2000 ., ) 2070 , ) 2 2 748 1,1% 2 048 0,9%
14 223 2,0% 12 612 1,5%
-
www.trade-help.com
24.02.2017 11
: !
24.02.2017 11
-
www.trade-help.com
3.
-
- 20% 10% 70%
/
(\) = S 3570,0 2 , () S 2440,0 2 , $/
%
S , 2
S,
2
S,
2%, S
s, $/2/
, $/
%
S , 2
S,
2
S,
2%, S
s,$/2/
1 Food+Nonfood, 8 930 130
100,00% 795,5 198,0 993,5
100,0% 8 988
6 365 287
100,00% 569,9 66,2 636,1
100,0% 10 008
2 Food, 7 274 82881,46
% 617,3 175,0 792,3 79,7% 9 1825 239 05
182,31
% 435,1 54,5 489,6 77,0% 10 701F01 303 213 3,40% 29,7 11,0 40,7 4,1% 7 450 192 209 3,02% 19,0 6,8 25,8 4,1% 7 450F02 744 833 8,34% 70,3 7,0 77,3 7,8% 9 642 530 302 8,33% 51,0 4,0 55,0 8,6% 9 642
F03
, 112 224 1,26% 13,5 0,0 13,5 1,4% 8 313 93 104 1,46% 10,0 1,2 11,2 1,8% 8 313
F04 504 902 5,65% 47,0 8,0 55,0 5,5% 9 188 411 640 6,47% 42,4 2,4 44,8 7,0% 9 188
F05 , , 274 952 3,08% 24,3 14,0 38,3 3,9% 7 179 179 472 2,82% 20,0 5,0 25,0 3,9% 7 179F06 447 126 5,01% 31,8 10,0 41,8 4,2% 10 697 224 633 3,53% 16,0 5,0 21,0 3,3% 10 697F07 176 249 1,97% 31,5 11,0 42,5 4,3% 4 147 65 523 1,03% 10,0 5,8 15,8 2,5% 4 147
F12 795 203 8,90% 18,2 0,0 18,2 1,8% 43 692 996 18915,65
% 22,8 0,0 22,8 3,6% 43 692F13 774 028 8,67% 46,9 17,0 63,9 6,4% 12 113 471 806 7,41% 37,8 1,2 39,0 6,1% 12 113
-
www.trade-help.com
24.02.2017 13
: !
24.02.2017 13
-
www.trade-help.com
1. 2016
2. FMCG
3.
4.
5.
-
www.trade-help.com
2016
-
www.trade-help.com
. *, 2016 2017 .
: , Finam.ru, Barclays, J.P. Morgan, Citibank, EIU, GfK. : * / .
2014 2015 2016* 2017*
, , ./.
38,6 61,3 63,5 60,3
Brent, ./.
99 52 40 56
Chart1
5.2479535322
-7.8215118048
4.5037256256
4.264176565
3.4355477692
1.3186863793
0.6
-3.7
-0.9
0.1
( ,.)
(%)
1
( ,.)
20085.2
2009-7.8
20104.5
20114.3
20123.4
20131.3
20140.6
2015-3.7
2016*-0.9
2017*0.1
Chart1
13.3
8.8
8.8
6.1
6.6
6.5
11.4
12.9
7
5.1
(%)
(%)
1
(%)
200813.3
20098.8
20108.8
20116.1
20126.6
20136.5
201411.4
201512.9
2016*7.0
2017*5.1
Chart1
6.2
8.3
7.3
6.5
5.5
5.5
5.2
5.6
5.6
5.4
(%)
1
(%)
20086.2
2009[=8]-
20107.3
20116.5
20125.5
20135.5
20145.2
20155.6
2016*5.6
2017*5.4
-
www.trade-help.com
FMCG
-
www.trade-help.com
: , , FMCG .
FMCG MAT 16 MAT 15 8,7% .
FMCG , .
MAT 16 MAT 15:
Chart1
3721
4665
5217
5703
6026
6271
6636.9215
7623.7685
7935.226
1
1
1
20083721
20094665
20105217
20115703
20126026
20136271
20146637
20157624
MAT '167935
-
www.trade-help.com
.
: , , FMCG .
FMCG, %MAT 16 MAT
15
-
www.trade-help.com
: , , FMCG . ,: * / .
, FMCG 2016* 2015, 2017* 2016* , 8% . - 6%.
FMCG , .
Chart1
60264953.528875
62715072.50921875
6636.92155410.09896875
7623.76856139.791125
8267.71621365796535.0716397989
8956.95343213226936.1641385905
FMCG
1
FMCG
20083721
20094665
20105217
201157033502
201260264954
201362715073
2014663754105.8%6.7%
20157624614014.9%13.5%
2016*826865358.4%6.4%
2017*895769368.3%6.1%
-
www.trade-help.com
MAT 16 . , .
: , , FMCG .
, %
MAT 16 2015 2014 .MAT 16 MAT 15 .
:* - , , /
, %
//, %
*
*
MAT 16 MAT 15 .
Chart1
79.5128015258
9.1327794256
6.7105500524
2.7889970462
1.854868012
1
80
/9
7
3
2
Chart1
37.3604635196
19.2236830233
22.5119762166
15.9107421355
13.6354731353
1
1
1
. 37.4
19.2
22.5
OTC15.9
13.6
Chart1
25.6206668009
13.9962084553
19.430283832
13.0899601694
6.8750255668
1
1
1
. 25.6
14.0
19.4
OTC13.1
6.9
Chart1
15.5250307416
-0.8195123474
4.9371640654
6.9841521019
-0.0671208537
1
1
1
. 15.5
-0.8
4.9
OTC7.0
-0.1
-
www.trade-help.com
- (. ). .
, %
, %
: , , .
/, %
MAT 16 MAT 15 .MAT 16
Chart1
16.849071414
8.4053701671
9.9763634387
4.6964050872
6.3531389923
9.2029725758
8.2859045514
7.3044485737
10.8958495072
8.0634032285
1.023332793
1
1
1
16.8
8.4
10.0
4.7
6.4
9.2
8.3
7.3
10.9
8.1
1.0
Chart1
21.0752148281
14.6976412471
13.6288526204
12.9741713336
12.626637991
9.691163338
4.430318338
4.076422834
3.353792396
1.9676923647
1.4780888708
1
21
15
14
13
13
10
4
4
3
2
1
Chart1
-1.2542643058
1.8349840875
-0.6152938222
-5.9069916439
-8.1186211556
-2.3171401157
-2.7365531171
3.0760690993
1.570038
0.826688008
-0.2340580839
1
1
1
-1.3
1.8
-0.6
-5.9
-8.1
-2.3
-2.7
3.1
1.6
0.8
-0.2
-
www.trade-help.com 50 . ., .
: , , .
+0,2% < 49 .
.
-0,3% > 50 .
.
+6,2%
, %, MAT '16 MAT '15
-
www.trade-help.com MAT '16 . .
: , ,
MAT '16 MAT '16 % , % .
/MAT '16
153
249
321
296
257
352
265
235
-0,2
Chart1
37.1698575695
20.086749244
12.8859494191
10.0281207925
8.5666739709
5.3852840878
5.3326044095
0.5447612295
1
37
20
13
10
9
5.4
5.3
1
Chart1
-10.4488387853
-3.1491966335
-1.1670454509
-4.2333875577
-10.0221712662
-7.1224388899
12.4848463019
0.8693052175
1
1
1
-10.4
-3.1
-1.2
-4.2
-10.0
-7.1
12.5
0.9
Chart1
11.4648823196
6.3206066105
5.0593116075
3.3092664287
8.3346906347
4.7844026442
-4.2426010906
-1.1515749698
1
1
1
11.5
6.3
5.1
3.3
8.3
4.8
-4.2
-1.2
-
www.trade-help.com (250-999 . ), .
: , , .
, %, MAT '16 MAT '15
> 1 . .
+1,2% < 249 .
.
-2,4% 250-999
. .
+5,1%
-3,7%
-
www.trade-help.com
MAT 16 MAT 15 % , %
.
, , .
: ,
/.
-8,1
189
198
444
318
245
843
201
http://s1.1zoom.ru/big3/649/380595-svetik.jpgChart1
61.7214346089
16.8261401695
8.6687825966
4.310862349
4.0186301218
3.1797173735
1.2744364892
1
62
17
9
4
4
3
1
Chart1
-4.9950781436
-10.1186143447
-8.9705105303
-31.4581325708
-8.3421714491
-4.882991975
-20.8062475797
1
1
1
-5.0
-10.1
-9.0
-31.5
-8.3
-4.9
-20.8
FISH FRESH&FROZEN-5.013.1
HERRING-10.131.3
FISH SALTED&SMOKED-9.010.7
SEAFOOD-31.533.7
CRABS/SURIMI-8.312.9
IKRA / FISH BUTTER-4.914.7
FISH SEMI-FINISHED-20.810.1
Chart1
13.108340231
31.2561726424
10.7483633067
33.7138314908
12.9170572383
14.6767468557
10.0792776754
1
1
1
13.1
31.3
10.7
33.7
12.9
14.7
10.1
-
www.trade-help.com , - (500-999 . .).
: , , .
> 1 . .
-6,1% < 499 .
.
-10,3% 500-999
. .
+2,8%
-
-1,2%
, %, MAT '16 MAT '15
-14,1%
-
www.trade-help.com
, %
.
, , , , .
: ,
/.
+0,845
57
153
217
384
114
320
153
65
152
203
MAT 16 MAT 15 %
: 4%
: 2%
: 5%
: 4%
Chart1
0.7225191736
1.2701619046
4.1747767803
5.2322293674
-0.8396070051
1.9823511258
-2.6632576488
9.1431712395
5.0105070861
3.8479700089
-5.4109223054
1
1
1
0.7
1.3
4.2
5.2
-0.8
2.0
-2.7
9.1
5.0
3.8
-5.4
Chart1
4.4108875357
6.016633698
6.1602031248
7.6104975056
5.5305818541
5.696477606
10.5971196547
12.2569260742
4.3207604248
10.0012011156
13.7951475
1
1
1
4.4
6.0
6.2
7.6
5.5
5.7
10.6
12.3
4.3
10.0
13.8
Chart1
50.1310158676
11.3225362061
5.9504545265
5.3656245799
4.5476420191
3.7653766073
3.3257107154
2.6207737332
2.2894729474
1.6082331805
9.073150428
'16
1
'16
50
11
6
5
5
4
3
3
2
2
9
-
www.trade-help.com , -, , .
-
, %, MAT '16 MAT '15
-
www.trade-help.com
, %
.
. . . , - (19%) .
: ,
/.
-5,9
69
47
214
381
304 :
: -6% : -8%
MAT 16 MAT 15 %
Chart1
-4.8159059751
-5.8644618825
-13.8005641228
-4.397650279
21.2372473136
1
1
1
-5
-6
-14
-4
21
Chart1
6.646800823
8.0751214571
18.8702072313
37.7889560622
12.1931909459
1
1
1
6.6
8.1
18.9
37.8
12.2
Chart1
51.7031992082
36.7282738831
9.0152963162
1.7186642303
0.8345663622
1
52
37
9
2
1
-
www.trade-help.com
, % .
16 ( ) ( ), .
: ,
MAT 16 MAT 15 %
: 4%
: 4%
: 4%
-2,7
Chart1
14
10
9
9
8
6
5
4
4
3
3
24
'16
1
'16
14
10
9
9
8
6
5
4
4
3
3
24
Chart1
-2.7
-13.4
5.3
-0.2
1.512582258
-2.7015783837
-7.7
-11.2
8.1
-8
1.9
1
1
1
CANNED VEGETABLES-2.7
SUGAR-13.4
EDIBLE OIL5.3
MAYONNAISE-0.2
TRADITIONAL CEREALS (KRUPA)1.5
PASTA-2.7
READY-TO-EAT MEALS-7.7
CANNED FISH-11.2
FLOUR8.1
READY-TO-EAT SALADS-8.0
COOKING ADDITIVES DRY1.9
Chart1
14.6
11.2
23.8
14.9
13.3
9.2
0.5
17.5
7.4
-4.4
17.9
1
1
1
CANNED VEGETABLES14.6
SUGAR11.2
EDIBLE OIL23.8
MAYONNAISE14.9
TRADITIONAL CEREALS (KRUPA)13.3
PASTA9.2
READY-TO-EAT MEALS0.5
CANNED FISH17.5
FLOUR7.4
READY-TO-EAT SALADS-4.4
COOKING ADDITIVES DRY17.9
-
www.trade-help.com
. -, . , .
: , , .
-
-7,5%
+9,4%
, %, MAT '16 MAT '15
+16,2%
-1,9%
-5,1%
-8,0%
-
www.trade-help.com
-
www.trade-help.com
: , , FAST TRACK, FMCG . : * /&C, , , ,
. 16 . .
55% 58% *
+4,7
+1,7
+19,9
-4,1
+10,4
+4,4
+10,3
+62,6
FMCG, %
+14,5
,%MAT 16 MAT 15
, MAT 16
+34,1
+43,4
60%
+14,3
+3,1
+2,0
+1,4
+0,8
+3,7
Chart1
59.7298428673
77.6969510168
78.379442687
66.7633633633
55.5561721911
1
1
1
60
78
-78
1 67
1 56
12.2
10.9
Chart1
2.2487381460.42691238330.64886212158.795018523710.31427438670.958383103122.80909569311.372986685321.564659473913.067779291217.7969496959
2.14484410250.72978961950.94660264258.858021668210.05663484220.79501621520.27543404241.747823031523.100188627212.840074402618.5615144818
2.12572139560.77236581111.1891485519.01567658569.53756783360.885528004318.70568179151.958897421424.75723123712.441031925218.6111444715
&
&
/C&C
1
20142015 '16
222
011
111
999
101010
& 111
232019
& 122
222325
131312
/C&C181919
-
www.trade-help.com
, .
> 1 . . , .. -
< 1 .
-15 %, MAT 16
Chart1
9.8
6.3
3
2.9
2.3
1.8
1.1
1
1
0.8
0.7
0.7
0.7
0.6
0.6
1
1
1
9.8
6.3
3
2.9
2.3
1.8
'K 1.1
1
1
0.8
0.7
0.7
0.7
0.6
0.6
Chart1
9.6794859351
9.6172447802
5.1449928159
4.7079139792
4.3392965817
3.8559082994
3.2540979294
1.9003519577
1.8799978954
1.8762398424
1.1257503335
1.0870219125
1.0183450707
0.8470952652
0.7200206735
1
1
1
9.7
9.6
5.1
4.7
4.3
3.9
' 3.3
1.9
1.9
1.9
1.1
1.1
1.0
0.8
70.7
Chart1
8.7
7.1
4
3.3
2.6
2.2
1.7
1.6
1.2
0.9
0.9
0.9
0.6
0.6
0.5
1
1
1
8.7
7.1
4
3.3
2.6
2.2
1.7
'K 1.6
1.2
0.9
0.9
0.9
0.6
0.6
0.5
-
www.trade-help.com
-
www.trade-help.com
* % * , MAT 16
16 14%. , .
: , , FAST TRACK, * FMCG .
http://www.google.pl/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=NKRzTXam4DbQeM&tbnid=pdCPI5K8ySlwZM:&ved=0CAUQjRw&url=http://vk.com/promoactperm&ei=y6VFU8WhLOWN4gSms4CoAg&bvm=bv.64507335,d.bGE&psig=AFQjCNFimv_RBOj0Yxar0cxSrd3ryUESsA&ust=1397159681994061Chart1
14.4795958256
20.4774537693
26.3011109607
16.1269198026
12.874242163
, %
* , %
-
1
Sheet1
Modern Trade Share
6014
7820
7826-
6716 1
5613
(Russia total)60
Moscow77.7
St.Petersburg78.4
> 1 mln67
Other55.5561721911
Chart1
9.2954082489
12.1992111206
14.4795958256
Repeat shoppers' loyalty to the store on the Food level
Sheet1
Repeat shoppers' loyalty to the store on the Food level
20127.0
20137.9
20149.3
201512.2
MAT '1614.5
-
www.trade-help.com
, .
: , , *
+8,4
+7,0
+6,8
+6,9
+11,0
+9,3
+5,7
+6,5
+3,8
+6,0
+8,7
+7,5
+5,8
+7,4
+7,3
+12,6
+8,2
+9,0
+3,0
* /, %MAT 16
, .. MAT 16 MAT 15
+9,5
* /, %MAT 16
, .. MAT 16 MAT 15
Chart1
39.8109817505
35.8678436279
33.805557251
28.268951416
27.9045734406
27.2425746918
27.2284545898
25.5079479218
25.0906257629
25.0445575714
1
1
1
40
36
c 34
28
28
27
27
26
25
25
Chart1
38.8266944885
35.0005912781
34.4122085571
33.3683509827
31.4344615936
30.9461212158
30.9360389709
30.8063755035
29.6195926666
28.8604030609
1
1
1
39
35
34
33
31
31
31
31
30
29
-
www.trade-help.com
-
www.trade-help.com
* %
() 4,7% . .
: , , FAST TRACK, * FMCG .
, MAT 16
Chart1
3.8794317245
4.4648571014
4.6689901046
1
Sheet1
1
20122.6
20133.3
20143.9
20154.5
'164.7
Chart1
4.6689901046
6.9911444266
5.7462748306
5.1848153099
4.2435261104
, %
* , %
-
1
Sheet1
Modern Tarde Share
605
787
786-
675 1
564
(Russia total)59.7
Moscow77.7
St.Petersburg78.4
> 1 mln66.8
Other56
-
www.trade-help.com
: , , *
+9,3
+12,6
+8,0
+4,7
+11,8
+1,3
+3,8
+1,0
+1,5
+3,0
+2,1
+1,4
+3,5
+3,0
-7,2
+3,3
+0,9
.
* ., %16
+0,7 +3,0
* ., %MAT 16
-0,4
, .. MAT 16 MAT 15
, .. MAT 16 MAT 15
Chart1
49.3051643372
46.9619827271
43.9919128418
37.6839485168
32.0148200989
30.6669960022
29.4042625427
27.0075511932
20.3973350525
16.6722869873
1
1
1
49
47
44
38
/32
/31
29
27
20
17
Chart1
36.4652824402
34.0834159851
32.991268158
31.6538066864
30.3949279785
29.9306430817
29.8250026703
29.5486125946
28.1378192902
27.6854228973
1
1
1
36
/34
33
32
30
30
30
30
-28
28
-
www.trade-help.com
FMCG , 2017 .
FMCG MAT 16 MAT 15 8,7% . .
- - ( ) , .
, . , . .
-
www.trade-help.com
FMCG 60% 15-16 . . , FMCG , .
15 37% . . .
, , .
, .
-
www.trade-help.com
:
-
45
,
,
: ,
,
-6,0%
-4,0%
-2,0%
0,0%
2,0%
4,0%
6,0%
8,0%
10,0%
12,0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
-7,8%
-3,7%
-0,3%
1,5%
-9,0%
-7,0%
-5,0%
-3,0%
-1,0%
1,0%
3,0%
5,0%
7,0%
9,0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
-15,0%
-10,0%
-5,0%
0,0%
5,0%
10,0%
15,0%
20,0%
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
2021
2022
0%
5%
10%
15%
20%
25%
14
14
14
14
14
14
15
15
15
15
15
15
16
16
16
16
16
, /
12-
-
46
,
:
2014 . 2015 . -
2015 .
2014 . : -
- :
- : - -
-15%
-10%
-5%
0%
5%
10%
.14
.
14
.1
4
.14
.
15
.15
.15
.1
5
.16
.
16
.1
6
0%1%1%2%2%3%3%4%4%5%
Jan Mar May Jul Sep Nov
20122013201420152016
-
47
:
, 2014 16
/ -
-
,
6,6%
24,3%
25,6%
27,2%
31,4%
31,7%
36,2%
36,5%
37,2%
41,2%
52,2%
0% 10%20%30%40%50%60%
31.4%
-
48
:
2008 .
-
2008 .
-
-60-50-40-30-20-10
01020
.08
.08
.09
.09
.10
.10
.11
.11
.12
.12
.13
.13
.14
.14
.15
.15
.16
.16
12
-35-30-25-20-15-10-505
.08
.08
.09
.09
.10
.10
.11
.11
.12
.12
.13
.13
.14
.14
.15
.15
.16
16
12
-
49
:
2008 .
2015 .
2- 2016 .
0
5
10
15
20
-40-35-30-25-20-15-10
-505
.08
.08
.09
.09
.10
.10
.11
.11
.12
.12
.13
.13
.14
.14
.15
.15
.16
.16
12-
0,000,010,010,020,020,030,030,040,040,05
-40-35-30-25-20-15-10
-505
.08
.08
.09
.09
.10
.10
.11
.11
.12
.12
.13
.13
.14
.14
.15
.15
.16
.16
-
50
, . .
:
, . .
6% 2015 .
33%
-
28.4%
26.0% 2015 .
26.4% 24.9%
33%
0%10%20%30%40%
8 0009 000
10 00011 00012 000
.
14
.
14
.14
.1
4
.
15
.
15
.15
.1
5
.
16
.
16
.16
.
-5.6%
0%
5%
10%
15%
8 000
13 000
18 000
23 000
.
14
.
14
.14
.1
4
.
15
.
15
.15
.1
5
.
16
.
16
.16
.
+26.0%
-
51
, , % --
:
, ,
25- :
, 2015 .
-21%-18%-15%-12%
-9%-6%-3%0%3%6%9%
12%15%
.
12
.
13
.1
3
.
13
.
14
.1
4
.
14
.
15
.1
5
.
15
.
16
.1
6
FoodNon-food
-20%
-10%
0%
10%
20%
30%
.
12
.1
3
.1
3
.1
3
.13
.14
.14
.14
.
14
.1
5
.1
5
.1
5
.15
.16
.16
.16
-17,2%-12,7%-11,9%-11,7%-11,4%
-10,0%-7,6%-7,0%
-5,0%-4,1%
-1,5%0,7%
-22% -17% -12% -7% -2% 3%
-
-
52
2008-09 .:
( ) ,
L-
-
53
- Nielsen -
1 2016 Nielsen - 57% ,
-
54
big data SMM
-
55
( , Metro C&C Russia,
)
-
www.trade-help.com
24.02.2017 56
Trade Help.
.
/ Best regards / Andrey Kalmykov / Managing director
e-mail: [email protected]: +7 701 101 13 13mob.rus: +7 903 138 35 80 mob.kyrg:+996 701 57 55 66 skype: th_akak
mailto:[email protected]
? 2017 - - Slide Number 7Slide Number 8: ! Slide Number 10: ! Slide Number 12: ! 2016 . *, 2016 2017 . FMCG FMCG MAT 16 MAT 15 8,7% . . , FMCG 2016* 2015, 2017* 2016* , 8% . - 6%. MAT 16 . , . - (. ). . 50 . ., . MAT '16 . . (250-999 . ), . , , . , - (500-999 . .). , , , , . , -, , . . . . , - (19%) . 16 ( ) ( ), . . -, . , . . 16 . . , . 16 14%. , . , . () 4,7% . . . Slide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55