What  I  thought  aboutand  challenged

When  making  the  new  game

2015/12/2 1

SELECT  BUTTON  inc.Nakahata Koya

Recent  state

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6,000,000+  Downloads!(4,500,000  Downloads  Korean  ver.  )

Recent  state

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We  released  a  new  game  “Hunt  Cook”(JP  ver.)Developed  9months.

Recent  state

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Todayʻ‘s theme

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-­‐What  I  thought  about-­‐What  I  challenged

Review  Survive!MolaMola!

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User Acquisition ◎

IAP Revenue △

Ads Revenue ◯

Sustainability ×

Review  Survive!MolaMola!

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Sky  Rocket!

Review  Survive!MolaMola!

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Revenue

Time

Review  Survive!MolaMola!

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Revenue

Time

Review  Survive!MolaMola!

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Revenue

Time

Review  Survive!  MolaMola!

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Revenue

Time

What  I  thought  about?

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I  want  to  challenge  new  things.Long-‐‑‒seller  game

Revenue

Time

What  I  thought  about?

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I  want  to  challenge  new  things.Long-‐‑‒seller  game

before afterUser Acquisition ◎ → ◯IAP Revenue △ → ◎Ads Revenue ◯ → △Sustainability × → ◯

Problem

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Making  a  long-‐‑‒seller  game  is  the  most  difficult  thing.

Problem

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A  lot  of  strong  competitor

Problem

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We  donʼ’t  fight  with  them...

What  I  challenged?

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Casual（~∼1＄）ADs

Middle （1~∼10＄）IAP+ADs

Heavy（10＄~∼）IAP

Challenge  making  a  middle  game

Today's  theme

• What  I  thought  about?-‐‑‒ ☓ “skyrocket”-‐‑‒ ◯ “Long-‐‑‒seller  game”

・what  I  challenged?-‐‑‒ Challenged  making  middle  game!

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Strategy

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User  Acquisition Retention

Strategy

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User  Acquisition Retention

CCONCEPT“Sharpness  and  Roundness” C

CONCEPT“Keep  37℃ Low-‐‑‒grade  fever”

User  Acquisition

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CONCEPT“Sharpness  and  Roundness”

Mass  number  of  users  are  obligated  to  make  a  profit  in  casual  games=>Theme  with  a  “Sense  of  closeness”(Roundness) was  a  key  point  to  gain  fans

Most  applications   in  the  market  were  basically  high  quality=>”Sharp  Idea”  (Sharpness)was  necessary  for  low  budget  App  to  stand  out

User  Acquisition

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CONCEPT“Sharpness  and  Roundness”

Mass  number  of  users  are  obligated  to  make  a  profit  in  casual  games=>Theme  with  a  “Sense  of  closeness”(Roundness) was  a  key  point  to  gain  fans

Most  applications   in  the  market  were  basically  high  quality=>”Sharp  Idea”  (Sharpness)was  necessary  for  low  budget  App  to  stand  outRefer  to  the  article  "NDC2015"

Retention

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CONCEPT“Keep  37℃ Low-‐‑‒grade  fever”

Retention

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CONCEPT“Keep  37℃ Low-‐‑‒grade  fever”

・No  “Liven  up”-‐‑‒No  Gacha,  No  PvP

・High  informativenessTrigger  for  communication  with  friend

No No

Hunt  Cook

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ハントクックムービー

Result  :  Hunt  Cook

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molamola plan Result

User Acquistion◎ → ◯ → ◯

IAP Revenue △ → ◎ → ◯

Ads Revenue ◯ → △ → △

Sustainability × → ◯ → △

Sumally:  Moderate  success.   Having  difficulties for  updates.

Summary

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• What  I  thought  about  • ×  “skyrocket”  • ◯  “Long-‐‑‒seller  game”    

• What  I  challenged  • Making  middle  game!    

• What  is  strategy  for  win  to  middle  game  domain  • Acquisition

• Sharpness  and  Roundness• Retention

• Keep  37℃  Low-‐‑‒grade  fever    

• Result  • Moderate  success  • High  Retention  rate  • Having  difficulties  for  updates

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We  will  Release  “HuntCook”  [Korea  ver]    in  February  2016  !