abby roderique jessica jennings madeline brockley weston willis
TRANSCRIPT
BackgroundBackground
Arck Systems manufactured & sold enterprise hardware servers
Rob Chatterji, CEO of Arck, decided to acquire Lux Software
Arck’s EVP of Sales, Bryan Mynor would now manage both Lux’s and Arck’s current sales teams as separate entities
Problems
Hardware vs. Software approaches to selling
Targeting different decision makers
Differences in sales compensation plans at Arck and Lux
Mynor altered the compensation policies Existing salespeople quit
Mission Statement
Arcx’s mission is to deliver innovative and technologically sound hardware/software products in order to satisfy the needs of our customers. We strive to provide the highest quality service and support to remain a top solutions provider within the technology industry.
Job AnalysisJob Analysis
Important to Analyze differences between the hardware and software account management roles
What tasks, responsibilities, and environmental influences are involved with each job: Hardware Analysis Software Analysis
Sales Team Recruitment & Selection
Sources:
Internal (Employee Referrals)
External
Job Boards (Monster.com, Indeed.com, Glassdoor.com)
Industry Events/Trade Shows
Job Description & Requirements
Software Account Manager
You are required to have a strong consultative sales approach, passion for the IT/tech industry, as you will serve as a trusted adviser for all of your clients.
Hardware Account Manager
To be successful in this role, you will need to be meticulous in everything that you do. You should also have extensive computer hardware knowledge and be able to explain intricate concepts to non-technical personnel.
Job Description & Requirements Continued
Software Account Manager
Proven record of success in a similar role
Exceptional closing skills and the ability to capture a high volume of opportunities
Knowledge to engage with senior level executives (prospects), with a high degree of professionalism, accuracy and follow-up
Flexibility to travel and present to prospective clients in person (up to 30%)
Hardware Account Manager
Proven record of success in a similar role
Effective organizational and analytical skills
Knowledge to engage with senior level executives (prospects), with a high degree of professionalism, accuracy and follow-up
Flexibility to travel and present to prospective clients in person (up to 30%)
Interview Process Overview
1. Application Screen
2. Phone Screen
3. HR Generalist Interview
4. HR Manager Interview
5. Personality Assessments
6. District Sales Manager/Team Member Interview
Interview Process Part 1
Application Screen
Embedded into application, must be completed before database will accept
Phone Screen
Conducted by a general recruiter
Basic questions that will gauge the applicant’s skills with the job analysis
Interview with Head Recruiter
Conducted by recruiting manager
In person or over the phone
Contains questions that will gain insight on selling ability and essential competencies.
Interview Process Part 2
Personality Assessments
Two Different AssessmentsTest motivators, behaviors, mathematical and selling competencies
Final Round Interview
Conducted by Sales Manager and a sales team member
Personal interest and teaming ability questions
Offer
Offered will be made by HR Manager to selected applicant
Once an applicant accepts, they will be debriefed on assessments
Sample Interview Questions
1. What is your favorite piece of software? Sell it to me.
2. Tell me about a time when you failed to expectations.
3. What does success mean to you?
4. If you could go back in time and choose another job, what
would you choose if you had to?
Training
Retained Employees Analyze the training needs of the retained sales force One week company orientation
Any changes in policies Reporting structure changes New culture
Training
Week 1: company and industry orientation Week 2: team development training
• All New hires complete weeks 1 and 2 together
Weeks 3-6: Product and sales training within either hardware or software division
Weeks 7-8: OTJ Training with retained employee• Can also serve as new hire's mentor going forward
On-going Training
Yearly conferences & Trade-shows
New-product training as needed
Updated product training Webinars, classroom training, workbooks/quizzes
Training Evaluation
Pre and Post test To assess the salesperson’s understanding of the products
and concepts as well as their ability to use the learned skills
Evaluation Questionnaire To assess favorability of the program To discover how to improve training in the future
Compensation PlanCompensation Plan
Combination plan: base salary + commissions
Software base salary: $55,000
Hardware base salary: $66,000
No commissions cap
No accelerators
Commission based on size of discount offered with sale
Commissions Table
Required Level of Approval
Size of Discount Commission Rate
No approval required 10% or lower 15%
District Manager 11-20% 12%
Regional Manager 21-30% 10%
Sharon Esteves 31-40% 8%
Bryan Mynor 41-50% 6%
CEO Robbie Chatterji 50% or above 4%
Pay Comparisons Arcx Lux Arck
Base salary $55,000 (SW)$66,000 (HW)
$32,000 $65,000
Quota $100,000/quarter (SW)$250,000/quarter (HW)
$100,000/quarter
$1,000,000/yr
Sales Commissions
Calculated by size of discount offered with sale
Base: 4% with accelerators
Base: 9% without accelerators
Cap None None $6 million in sales per year
Employee Benefits
Direct Reimbursement plans (for reasonable spending)
Advanced healthcare options
Life insurance options
401K
Motivating the Sales Force
Bi-annual Sales Competitions
Continue Gold Star incentives and Hawking Club
Salespeople have options for their rewards:• Original tropical vacation offered to members of the Hawking Club
or Top Guns
• 4 additional paid vacation days
• Monetary bonus of equal value to 4 paid vacation days
Evaluation
360-Degree Feedback in Performance Evaluation Focus on the development and improvement of the sales
team Self-Evaluation Other Sources
• External Customers• Internal Customers• Fellow Sales Team Members• Bryan Mynor
Sources
http://www.docstoc.com/docs/38680936/360-Degree-Feedback-Form---PDF
http://www.loc.gov/teachers/tps/images/usa.jpg
http://www.staffing-and-recruiting-essentials.com/Sample-Job-Analysis.html#axzz2RwQcO54h