airborne chewable tablets presentation
TRANSCRIPT
DDG Inc.
Duck Duck Goose Inc.
Overview
2
1 Target Market
2 4 P’s
3 Recommendations
Overview
ACT
3
Airborne Chewable Tablets
Supplements/Multi Vitamins
s/mv
Target Market
4
Obese (BMI>30)
Works more than average work week
50-55 years old
50+ hours
Target Market
5
Limited time for activities for himself due to his
company job
Deals with HIGH amount
of stress throughout the day
Social status NOT crystalized
Target Market
6
Travels monthly for company job
Stays in 3 or 4 star hotels Watches 1-3 hours
of television per day
Routine of traveling and
relaxing
Eats “quick meals” because of schedule
Instant Gratification
7
Target Market
Has low self-esteem
Meets minimal requirements for family
duties
Takes s/mv for replacing exercises
Family wants to support him
Exercises 0-1 times per
week
8
Target Market
Wife does grocery shopping for him
Picks up
s/mv for
himRitual of taking s/mv in the morning before day starts
9
Target Market
Seeks trusted physicians while choosing s/mv
Looking for something to cover up being obese
Latent Motive
4 P’s
10
Emergen-C
Place
Promotion
Product
Price
Variety
Little effort price to use
Travel sized
Bright packaging
Convenient for consumer
Variety
Travel sizedStrong
Weak
4 P’s
11
ACT
Place
Promotion
Product
PriceLittle effort price to use
Little to no advertising
Deep product line
StrongEasy consumption
Weak
12
RecommendationsPrice
Offered at convenient locations
Seeks low effort social
price
Use push strategy
Morning ritual with s/mv
Make arrangements to
make ACT the most recognizable
1
Promote ACT in morning ritual
2
HIT
MISS
13
RecommendationsPromotion
Television promotions are
scarce
Watches 1-3 hours of
television per day
Offered at convenience
stores
Travels monthly
Create late night promotion to
create motivation1
Implement stations at
airports, hotels, and convenience
stores
2
MISS
BOTH
Wife grocery shops for himConsideration Set
14
RecommendationsPlace
Use push strategy
Relies on physician ad
for s/mv
Offer more pull strategies to
motivation and demand for ACT
1
MISS
Before After
15
RecommendationsProduct
ACT offers 32 chews in one
box
Travels monthly for company job
Wife does grocery
shopping
Create travel size ACT1
Create bulk option for wife to pick up
for him2
MISS
MISS
5 chews
75 chews
Review
16
1 Target Market
2 4 P’s
3 Recommendations
Final Thought
17
Knowing your weaknesses can make
you stronger. So attempt to make or
change them to strengths.
Final Thought
18
Questions?