Business Alliance

Reasons and Benefits of Developing Strategic Alliance

Outrageously Successful Relationships (OSRs) Technological Sophisticated Training Increase Market Share Improved Customer Service Innovation and Cost Savings Financial Stability Buying Parity with Giants Supply Chain Improvements Productivity Increases

Contents

7 General Areas Of Building Alliances

Product

Access

Operations

Technology

7 General Areas Of Building Alliances Strategic Growth

Organization

Finance

Technology Sophisticated An Exchange of Technology

Technology Sophisticated

Technical Hotlines and on-site technical support

A technological contribution or possibly a technological edge in your industry

Training Learning Curve Commitment and

EOS

Better Sales and Technical for Your Employees

Increase Market Share Co-Branding

Access to New Markets

Increase Market Share

Positioning for Future Needs

Additional Business to Justify Operating a Production Facility

Increase Market Share Opportunity to Develop a Private

Labeling or Branding Identity

Sales Leads and Help in Procuring New Business

Increase Market Share

Opportunity to Expand Business Using New or Related Product Innovation and Service Offerings

Increase Market Share

Preferred Supplier Status

Increase Market Share

Reduce Direct Competition

Increase Market Share

To Gain Market Share

Increase Market Share

Geographic Expansion

Increase Market Share Create Marketing Synergism to

The Consumer Through Cross Promotion

Increase Market Share

Barrier to Market Entry by a New Player

Improved Customer Service

Improved Attitude Toward Customer Service

- Supplier website ; transportation routing, tax document, supplier agreements, etc.

Improved Customer Loyalty

Improved Product Offering

InnovationTA R A D C h r o m e E x t e n s i o n

Innovation PlayBook integrates to Android

Application.

Cost Savings

In Manufacturing

In Distribution

in-flight accommodation and all inland transportation services

Shared Location

Ex. Walmart & McDonald

Financial Stability

Partnering

Continental Airlines & Swan OpticalBuy Glasses get Flying Discount!

Financial Stability

Access to Capital Big and Small Companies seek

financial support

Financial Stability

Economies of Scale

Mercedes, Renault and Nissan join forces

Financial Stability

Prompt Payment Per Agreed Terms

Financial Stability Outcropping of Shared Resource

Alliance & Leicester: Business Banking, Saving, and Financing covered most Financial Products for Business

Buying Parity with Giants

Work Together Ex. American dental cooperative and dental

distributors.

Additional Discounts and Services Win-Win pricing for Buyer/Seller

Supply Chain Improvement

On time product delivery Volume commitments Prompt response to complains

Supply Chain Improvement Greater consistency in parts,

supplies, semi-assembled and completed products

Detailed agreement as to handling of product problems and customer complaint.

Improve supply chain productivity Specific volume commitments.

Supply Chain Improvement

Improved supplier loyalty Prompt response to quote requests

and price problems Confidentiality of shared business

strategy

Productivity Increases

Brown & Root/Braun

Arizona and California Department of Transportation

More Productivity Increase

Market Intelligence for New Products Market Forecasts Sharing information Improved Product/Services