[ asobi ] change through design.pdf

7/27/2019 [ asobi ] Change Through Design.pdf

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Change through design.


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specic design solutionsbelong within the biggerpicture of company andmarket potential.asobi design solutionsenable companies

to optimize their image andstreamline the path fromproduct to market.

we analyse your industry,your competitors,and the forces that shapeconsumer demand and we

work with you to exceed it.



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the process & ...

think.brand strategy

.creative brief

.product strategy

.communicationsstrategy

create.key messages.positioning, brandvalues, attributes

.name

.logo

.colors

.taglines

.product concepts

.industrial design

.marketing tools andconcepts

.copywriting

.graphic design.interactive media design

execute.brand management.design management

.corporate identity

.CI Manual

.construction

.rapid prototyping

.moulds manufacture

.company prole

.catalogues

.POS.fair exhibitions

.web site

.other print and interactivemedia

.promotional events

strategy

identity

product

presence

... thesolutions



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strategyto identify the unique market positionfor your brand and product to occupy.to create a consistent plan and managethe activities that will achieve this posi-tion

identityto ensure consistent patterns of brand

recognition

productend to end product development, fromrst idea to saleroom

presencea wide spectrum of communications

including print, interactive media andexhibit solutions you need to achieveyour marketing objectives



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strategy. strategy consulting

.. brand strategy

.. communications strategy

.. design management

identity. brand identity development

.. name

.. logo

.. tagline

.. corporate identity design

.. CI manual

product.. industrial design.. construction.. rapid prototyping.. moulding.. tool design

presence.. communications concept and design.. copywriting.. photography.. desktop publishing and printing.. interactive media design

.. web hosting and CMS.. ash animation

project managementand procurement



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case

elti

business category: transmissiontechnologiesmarkets: EU, central andeastern europe, middle eastemployees: 97turn-over in 04: 6.4 mio EUR

when elti approached usfor cooperation, they were just gettingready to launch a new lineof DVB-T/H products. elti was one of

the four manufacturers in the worldaiming to introduce this state-of-the-arttechnology at the industry fair IBC 04in amsterdam. succesful launch wouldput them on the right track to achievetheir long-term goal of becoming oneof the leading manufacturers in theircategory. the functional and technicalpart of the value proposition was OK,but to establish themselves as aglobal player, elti needed to developa strong brand.



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the rst phase of cooperation - brandstrategy, positioning and brand launch- was executed in a compact and veryintense manner.less than four months of research,internal audits and workshops, creativework and production were enough todene a precise brand andcommunications strategy, create aclear brand identity and produce themarketing material required fora successful brand launch.concluding event, the 2004amsterdam IBC exhibition wasthe grand nale of the project.

for us, it ended with the IBC ExhibitionDesign Award Highly Commended.for elti, it ended with a successfulbrand launch and big interest intheir state-of the-art technology.



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case

tipro

business category: professional and

industrial keyboardsmarkets: globalemployees: 78turn-over in 04: 9 mio EUR

tipro is a world leader in its businesscategory and true experimental econ-omy business. observing closely theneeds of their customers and answer-ing promptly to them with state of the

art solutions is the strategy that has putthem to the no.1 spot.

having a reliable long-term partner toimplement this strategy and assure thatit is felt through products, sales effortsand communication al ike is crucial totheir success.



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tipro execution skills and experience.

rapid prototyping really earns itsmeaning with tipro as custom teaserprototypesfor testing market demandare sometimes developed in days, notmonths.

developing marketing concepts andmaterial for tipro always requires thatextra touch of creative genius toprovide the presence one would expectfrom a world leader.



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caseelan

business category: skiing and snow-

boarding equipmentmarkets: EU, USA, canada, japanemployees: 340turn-over in 04: 60 mio EUR

the winter division of elan had justdened a brand strategy and wasstarting to build a corporate structurethat would be able to implement it.their main motif for employing us

was the need to minimize coordinationeffort and time while maintainingstrategic consistency and a creativeedge in their product development,marketing and communication.



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their marketing and product managerson developing snowboard bindings,snowboard graphics collections andcommunications.

our emphasis was onthe integrative force of design - workinghard to achieve a unied brandimpression and feeling in products,communications and POS material intime where not many elans executiveshad yet adopted the new brand strategy.

in an effort to provide a wide creativebase for snowboard graphics,

we arranged a group of 25 youngdesigners to develop their ideasthat were later selected formass-production.



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Change through design.Contact information.company name.

address.

contact person.

t.

f.

e.

w.

asobi d.o.o. ljubljana

palaa kapitelj, poljanski nasip 6, p.p. 2041, 1001 ljubljana

gorazd malai

01 430 46 38

01 430 46 37

[email protected]

www.asobi.si


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Change through design.Contact information.company name.

address.

contact person.

t.

f.

e.

w.

asobi d.o.o. ljubljana

palaa kapitelj, Poljanski nasip 6, p.p. 2041, 1001 Ljubljana

Miha Krisch

+386 1 430 46 38

+386 1 430 46 37

[email protected]

www.asobi.si

[ asobi ] change through design.pdf

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