- audience research - mood board and radio research
TRANSCRIPT
CAPITAL FM LISTENERS
Capital is a Yorkshire based radio station that
broadcasts the UK top 40 pop songs on a
regular basis .
Their audience is predominantly women
however 47% are male listeners.
Therefore I will promote the artists within the
Capital playlists because this will more than
likely appeal to my female target audience
within the age of 18-25.
The capital playlist for today includes some
of the artists I have included in my magazine ,
like Ed Sheeran , James Bay and Ellie
Goulding.