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Behavioural Insights ltd Applying behavioural insights to labour market policy Samuel Nguyen

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Behavioural Insights ltd About the team

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Behavioural Insights ltd We began in Loughton Jobcentre Plus, Essex

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Behavioural Insights ltd Advisors focus on Ts & Cs and minimum requirements Too much top- down process Duplication of effort e.g. Sign 9 forms at first meeting Things we heard from staff and customers Job seekers generally do the minimum i.e. 3 job searches Job search log rarely filled in properly Action Plan - not easy to use or print agreed actions Getting a job can seem a very daunting goal Lack of feedback from employers Job seekers lack or lose motivation easily

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Behavioural Insights ltd Loughton Trial 1. Cut down process 2. Commitments3. Strengths identification

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Behavioural Insights ltd We introduced a pilot in a Jobcentre in Loughton, Essex. It encouraged planning

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Behavioural Insights ltd Job centres: % off benefits at 13 weeks

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Behavioural Insights ltd Commitments (iterations of booklet) 1 Jobcentre (Loughton) 12 Jobcentres (Essex) 700+ Jobcentres (National)

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Behavioural Insights ltd Larger trial post trial employment rates

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Behavioural Insights ltd www.behaviouralinsights.co.uk Sam Nguyen