Зарубежные фитнес-клубы

Анализ названий

Большинство названий содержит в себе gym, fitness, club, house.

В больших городах для несетевых клубов практикуется упоминание

названий улиц либо районов.

Часто используются названия методик, стилей, фамилий основателей

и комбинация слов — названий нескольких направлений.

Нематериальные понятия

Qmotion

EQUILIBRUM

EQUINOX

EDGE

Fortune Gym

The Third Space

Акцент на фитнес

24 Hour Fitness

Fit On Studios

Pop Physique

Fit Happens

Fitness First

Pure Gym

Fitspace

Anytime Fitness

Физиология, процесс тренировки

Crunch

Anatomy

Sweat Shoppe

Pulse fitness studio

Blink

Здоровье, хорошее самочувствие

Triomph Fitness, Health & Wellness

Ringtone Health & Fitness

LivingWel

Аббревиатуры

H2

YMCA

Названия методик, имена авторов

JK Zen Fitness

Physique 57

Soulcycle

Crossfit Ganbatte

Cycle House

David Lloyd

Function5Fitness

PEDAL

Quick Fitness

REVOLUTIONS CYCLING STUDIO

Slim Jims Health & Fitness Club

The Bar Method

The Cyclelates

TS Fitness

Bannatyne's Health Club

Gold's Gym

Gym Jones

Body Builders Gym

Flywheel

«Уровень» заведения

4 Star Gym

LEVEL 10

Сила, мощь

Pongo Power

Muscleworks Gym

Powerhouse fitness

Глобальный масштаб

Planet Fitness

World gym

Местность

HARBOR FITNESS

gym LONDON

The Gym@Hayden

Soho Gyms

Crossfit Hollywood

The Bankside Health Club

Club Fitness New York

SouthBank club

The CityPoint Club

Rezults Downtown Fitness

British Military Fitness

Другое

Lotus Kitty

Market Sports

Breakthru Fitness

The Circle Gym and Spa

Pink Iron

The Jubilee Hall

Asphalt Green

Ludlow Fitness

All About You

Underground Fitness

Extreme Boot Camp

Обзор слоганов / дескрипторов

Поиск себя, развитие

Define yourself (LEVEL 10)

Improve everything! (Pulse fitness studio)

Take your journey. Change your body. Find your soul. (Soulcycle)

Building lean, mean, girlie machines! (Pink iron gym)

Know Your Own Strength (Gold's Gym)

Take your lifestyle to the next level (Crossfit Hollywood)

Определение через комбинацию слов

Longevity. Enjoyment. Balance. Harmony (JK Zen Fitness)

Mindbodycardio (Soulcycle)

Flexibility, Stability, Strength & Power (Pongo Power)

Рeace, love & sweat (Sweat Shoppe)

Hardcore. Fat Burning. Fun. Smart. Stylish (Pop Physique)

Клуб как место

Wellness bootcamp (All About You)

A friendly affordable gym (Blink Fitness)

We are the best part of a member's day... everyday! (HARBOR FITNESS)

A brilliant combination of cycle and pilates (The Cyclelates)

The home of champions (Muscleworks Gym)

Onelife. Oneclub. (Bannatyne's Health Club)

The most targeted body-sculpting workout (The Bar Method)

The best place for fitness 24|7 (Anytime Fitness)

Обещание результатов

See visible results in as few as 8 workouts! (Physique 57)

Work hard, eat well, feel good and get results! (All About You)

What ever your goal we will help you achieve your goal! (Ringtone Health & Fitness)

Find your EQUILIBRIUM, and the rest will find you! (EQUILIBRIUM)

Get results (EDGE)

Get in. Get fit. (Rezults downtown)

Serious results. Period. (Powerhouse fitness)

Get in. Work out. Get fit (Quick Fitness)

Small price…big results! (Fitspace )

Фитнес как стиль жизни

Fitness is the key to a happy-balanced life. (JK Zen Fitness)

Fitness is not a choice, it's a lifestyle (Qmotion)

Sports and fitness for a lifetime (Asphalt Green)

Life. Be fit for it (David Lloyd)

It's Your Life, It's Your Fitness - Get Your Fit On! (Fit On Studios)

It's Not Fitness. It's Life. (EQUINOX)

The Line Between Fitness and Performance (EDGE)

Personalised fitness for life (LivingWell)

Территориальность

First Lower East Side neighborhood gym (Ludlow Fitness)

Voted Best Gym in Queens — Astoria (Club Fitness New York)

London’s largest squash and fitness club (SouthBank club)

Stamford's ONLY 24/7 Gym & Fitness facility (Underground Fitness)

L.A.’s Classic Since 1978 (Body Builders Gym)

Stadium Cycling New York (Flywheel)

So fit, so friendly Soho Gyms

UK’s No.1 for military fitness (British Military Fitness)

Глобальные цели

Make the world a fitter place (Fitness First)

Building healthier community (The Jubilee Hall)

Changing lives through fitness (24 Hour Fitness)

H2 – moving the feet, hearts and minds of the City.

For Youth Development. For Healthy Living. For Social Responsibility (YMCA)

TOGETHER WE CHANGE LIVES (Breakthru Fitness)

Building a better America (Extreme Boot Camp)

Наслаждайся

Enjoy fitness (Pure Gym)

Enjoy life to the fullest! (The CityPoint Club)

Ультиматумы, приказы

Go hard or go home (Fortune Gym)

Never Coast (Flywheel)

Oh, yes you will. (Fit Happens)

Присоединяйся

Come join the movement (Lotus Kitty)

Be a part of the Revolution (REVOLUTIONS CYCLING STUDIO)

Действуй

Discover the anatomy of fitness! (Anatomy)

Ganbatte (япон. "Do your best") (Crossfit Ganbatte)

Live. Love. Ride (Cycle House)

Get fit. Give Back. Feel great! (PEDAL)

Train Smart, Train Strong, Train Simple (TS Fitness)

Анализ логотипов

Текстовые логотипы

Замена слова/буквы символом/изображением

Элементы природы, символика жизни, стихии

Использование геометрических символов

Буквы, аббревиатуры

Логотипы в «современном» стиле

Изображение спортивного инвентаря

Логотипы с изображением человека либо частей тела

Персонажи

Позиционирование. «Качалки»

Наиболее часто предлагается раскрытие себя через занятие в спортзале,

познание внутренней силы, достижение целей.

Акцентируется внимание на посещении клубов профессиональными

спортсменами.

В рекламе часто используются образы сильных, физически развитых людей.

Философия большинства клубов сводится к «будь сильным!» как физически,

так и духовно.

Gold's Gym

Welcome to "The Mecca" - we are the

original, the place where it all began. More than 45

years ago, Joe Gold opened a modest fitness

center in Venice Beach, California and began a

tradition of commitment, passion and dedication

that is now practiced at more than 600 locations

across the globe.

Our gyms are built to help people

realize their goals and find their inner strength. We

combine the most diverse amenities in the industry

with the best personal training to deliver the

ultimate fitness experience.

At Gold's Gym you'll find all of the latest

cardio and strength training equipment along with a

dynamic group exercise program that includes

classes like yoga, group cycling, mixed martial arts,

muscle endurance training and pilates. Most

importantly, you'll find an energetic, supportive

environment full of all kinds of people who are

committed to achieving their goals.

Our global staff of personal trainers and

group exercise instructors is the best in the business -

period. Whether it is a mom looking to get in shape

after having a child, a marathon runner training for his

or her next race or a Hollywood star training for their

next action movie,- we leverage over 45 years of

fitness experience to create personalized fitness

programs that help our members realize their potential.

As our staff and members can tell you,

when you put on a Gold's Gym t-shirt, it means

something special. It's not street cred... it's strength

cred. You become part of a tradition of commitment and

excellence that spans more than 30 countries, 40

states and has helped millions accomplish their

dreams. Today more than ever, people are looking for

strength. Whether it's the strength to be a better parent,

the strength to overcome diabetes or the strength to be

a better athlete - strength comes in many forms. At

Gold's Gym, we recognize that everyone has their own

strength - our job for over 45 years has been to help

them find it.

Gold's Gym... Know Your Own Strength.™

«Уже пора»

«Оставьте то, что не показываете в Facebook, в Gold’s gym»

«Спасите ваше тело»

“Burn fat”

EDGE

We’re not here to sell you fitness.You

Know you need it. We’re here to get you to

your goals and beyond. And we do it with the

most innovative ideas and equipment available.

Professional athletes work out at EDGE. So

do high school students, retirees and

nine-to-fivers. They all get the most effective

workout possible, in a supportive, positive

and focused environment. At EDGE it

doesn’t matter who you are or what you do.

What matters is that you care about fitness

and have the drive to improve.

We provide decades of experience,

in-depth knowledge and a state-of-the-art,

loft space facility. You provide the heart and

soul to make the most of it.

World gym

The iconic World Gym brand was

founded in 1976 by Joe Gold during the glory days

of "Muscle Beach" in Venice, CA. Joe was one of

the original ringleaders of Muscle Beach. In his

prime, he toured with Mae West, and was at the

heart of the cozy connection that has always

existed between the Muscle Beach fitness scene

and the celebrity of Hollywood.

Joe blazed a trail followed later by the

likes of Arnold Schwarzenegger, Lou Ferrigno, and

Dave Draper to name just a few - all of whom had

significant Hollywood careers and an intimate

connection to and love for World Gym. Since that

time, World Gym has evolved into an internationally

recognized brand that has captured the imagination

of people around the globe.

Given its storied past, it is no surprise

that World Gym is one of the most celebrated fitness

brands in the world today.

Позиционирование. Бюджетные центры

Один из наиболее распространенных видов клубов в Великобритании и

США.

В большинстве случаев предлагают свои услуги в режиме 24/7 по низким

даже по украинским меркам ценам (в среднем 10-20 у.е. в месяц).

В основном расширяются путем продажи франшизы, результат – большая

сеть и удобная для клиентов возможность посещать максимально близкий к

дому или работе клуб.

В описаниях часто акцентируется внимание на современном оборудовании и

чистоте клубов.

Pure Gym

The Pure Gym concept is based around a passion for fitness,

which is why we have focussed on offering world class fitness equipment at

an affordable price. We believe everyone should be able to keep fit &

healthy, so we have stripped away unnecessary facilities such as saunas,

cafe bars & fluffy towels, and have replaced them with all the latest kit, such

as functional training zones with kettle bells, vibration platforms & TRX

suspension trainers!

Open 24/7 - Train at your own convenience at any time of day or

night, on any day of the week

State of the Art Equipment - Over 220 of the latest brand new

fitness machines are provided to cover your whole fitness requirements

Great Value - We know times are hard and we'll be offering you

the best value for money around.

No Contract - We won't tie you in with a membership contract!

Security - You'll have secure access to our facilities using the

very latest technology. Our gyms will be staffed during working hours. For

the night owls, you can train in the knowledge that all our facilities are

monitored by a real-time CCTV system with voice connections to Security

Facilities - Apart from the fabulous equipment, solarium rooms,

showers, changing rooms and locker facilities will also be available

Classes - Over 40 free classes per week at each gym!

Space - You won't be crowded in. Our gyms will consist of an

open space and will be amongst the largest in the UK.

No hard sell - Our staff are fitness instructors, not sales people.

All memberships are processed online to keep your membership fees as low

as possible

Blink Fitness

A friendly affordable gym

Every day, every minute,

you do the most natural thing in the world, without

even realizing it, you blink.

Every time you blink, you refresh your perspective.

Open your eyes to a new experience.

Open your body to a healthy rhythm.

In the blink of an ―I‖, open yourself to a better you.

Our Mission

Everybody Blinks

We envision a future where fitness is part

of everyone’s daily routine.

Our goal is to bring great design,

professional knowledge and a friendly environment

to an otherwise intimidating and boring experience.

Fitspace

Fitspace is, the low-cost Gym Chain. We

were the first low-cost gym chain to enter the UK

market over 5 years ago. Kenny McAndrew (MD

of FitSpace) provided the UK with this budget

gym chain idea and has not looked back since.

Fitspace now have 8 clubs and are

growing. Our philosophy is to encourage people

to use the gym at this low cost rate regardless of

experience. The health & fitness sector now has a

budget alternative; a £12 gym membership –

flexible contracts – a variety of membership

options to fit all with the quality of equipment

remaining high and the safety of a traditional gym.

The health & fitness industry landscape

has changed and Fitspace Gyms have helped

make it a little different and a little cheaper. We

strive to be the best low-cost gym chain in the UK

by providing top equipment at low-cost gym

membership prices. That is FitSpace Gyms, the

low-cost gym chain.

Участие в благотворительной

программе “Children in Need”

Anytime Fitness

At Anytime Fitness, we fit your busy

schedule and on-the-go lifestyle. With an

Anytime Fitness membership, you can

workout anytime of the day or night! Our

clubs are open 24 hours a day, 7 days a

week, 365 days a year. Talk about no more

excuses!

At Anytime Fitness you hold the

key, to the member door that is! To access

the club, you use your very own keycard.

Once inside, you have full use of state-of-

the-art strength training equipment and

cutting edge cardiovascular equipment. Plus,

our clubs are scrupulously clean and they

offer a friendly and supportive atmosphere

that is second to none.

As a neighborhood-style

fitness club, we are right where you

need us. Want to workout on your

lunch break? We've got you covered.

Want to swing by the club on your

way home from work? No problem.

With Anytime Fitness, you determine

your most convenient location.

As the largest, and fastest

growing, co-ed fitness franchise, it will

be easy to find a club near you. In

fact, most of our members live or

work within 5km of their chosen club.

That's convenient!

LivingWell

We’re all about you: your goals,

your time and your health and fitness. We

call ourselves the club that cares, because

to us you’re not a number. You’re unique,

with different goals and priorities to anyone

else.

As a LivingWell member, you’ll

enjoy all the little extras that show you we

care – from a warm and friendly welcome

when you step in the door, to complimentary

fluffy towels and luxury toiletries at the end

of your workout. And although you’ll love our

relaxed and sociable club atmosphere, you

can rest assured that we take your

wellbeing seriously, with our Personalised

fitness for life promise.

British Military Fitness

British Military Fitness is the UK’s

number one provider of outdoor fitness classes.

We were the first. We’re the biggest and the

best.

All year round, Spring, Summer,

Autumn and Winter, we run over 400 classes a

week in over 100 parks and outdoor spaces

across the UK. The experts in outdoor fitness

At British Military Fitness, we have

spent over 12 years developing and improving

our outdoor military fitness classes so that they

are the most effective and fun hour of training

you can have. British Military Fitness instructors

work to a standard not a formula – every

session is unique and designed to challenge,

offering variety of exercises and terrain. Each

class is tailored to match the ability and fitness

level of each particular group and to make full

use of the outdoor space available.

Our 800 or so instructors are serving or former

members of the armed forces, and hold military

or civilian fitness qualifications.

Our instructors are key to the

quality of your experience and at British

Military Fitness we continually train and

develop our fitness team to ensure that they

are always up to date with the latest group

fitness training techniques, injury prevention

and rehabilitation.

At British Military Fitness we have

participants of all ages and backgrounds,

from complete beginners to seasoned

athletes.

Throughout their military careers,

our instructors were encouraged to be the

best they could be and to achieve as much as

they could through hard work, a positive

attitude, and maximum effort at all times. This

is the approach we adopt at British Military

Fitness and you’ll experience the distinctive

motivational style (and irrepressible sense of

humour) of our instructors from your very first

session.

You can try British Military Fitness

for free at a venue near you now.

Позиционирование. Социально ответственные

Некоторые клубы на постоянной основе сотрудничают с благотворительными

организациями либо участвуют в экологических программах.

Чаще всего социально ответственные – студии сайклинга.

Замечено, что в визуальной идентификации таких клубов доминируют

комбинации белого с желтым/зеленым/голубым, создается ощущение легкости

и воздушности.

Cycle House

Cycle House was founded by Lara Gillman and a team of

people who thought that with an incredible studio, the most passionate

instructors, a larger purpose, and a groundbreaking routine, indoor

cycling could really be taken to another level. At Cycle House, we have

a simple mantra that we abide by – Live. Love. Ride.

You should appreciate the world you LIVE in and treat it accordingly.

You should have LOVE for mankind and help those in need whenever

possible. But you should also RIDE for yourself.

Ride away the stress, the fear, the pain, or the pounds. That is why

we created Cycle House – a new type of workout experience focused

on improving you as well as the world around you. We don’t sell

bottled water because Americans use 2.5 million plastic bottles every

hour. Instead we provide you with unlimited access to our Alkaline

Water system (which hydrates your body 6 times faster). Just bring

your own reusable bottle! We don’t print receipts, schedules, or

announcements. Paper accounts for 25% of landfill waste and we

are committed to helping to bring that number down. Our Take 1/Give

2 program means that with every Ride you take at Cycle House,

two meals get donated to a hungry American in need.

The more your Ride, the more you help – plain and simple.

Удобная система онлайн-бронирования мест

PedalSpin

Healthy people build healthy communities. That’s why every

Pedal offers ride packages that give 10% back to charities that are

Important to the communities they serve.

Here are the charities we are supporting in 2011 and 2012:

Pablove Foundation has a great big heart! Its mission is simple:

fight childhood cancer with love.Started in 2010 to honor the memory

of 6-year-old Pablo Castelaz who died of Wilms Tumor —a rare and

vicious form of pediatric cancer, Pablove Foundation has raised over

$2,000,000 in support of its cause. The foundation donates money for

cutting-edge research and creates programs, such as Pablove

Shutterbugs, to provide artistic and musical enrichment to the lives

of young cancer patients and their families. Each year, the foundation

hosts Pablove Across America, a three-week bike ride that traverses

a different course throughout America.

Дополнительно

1. Зал для гламурных. Преподносится как исключительно женский спортзал, в

котором можно чувствовать себя свободно и уверенно, инвентарь не выглядит

устрашающе, нет разглядывающих и насмехающихся мужчин.

2. Детские спортзалы. Практически всегда акцент на веселую игровую форму

тренировок как наиболее воспринимаемую детьми, а также социализацию

через занятия спортом. Предлагается проведение детских праздников и дней

рождений.

Pink Iron

The Little Gym

With more than 300 locations across the globe,

The Little Gym is the worldʼs premier experiential

learning and child physical development center for kids

ages four months through 12 years. Each week,

progressively structured classes and a positive learning

environment create opportunities for your child to try new

things and build self-confidence, all with a grin that

stretches from ear to ear.

At The Little Gym, our environment is fun, but

our purpose is serious. For more than 35 years, our

trained instructors have nurtured happy, confident kids

through a range of programs including parent/child

classes, gymnastics, karate, dance and sports skills

development, plus enjoyable extras like camps, Parents'

Survival Nights and Awesome Birthday Bashes. In all of

our programs, physical activity is a conduit for Three-

Dimensional Learning. In every dimension, self-

confidence and a proud smile are evident outcomes.

My Gym

My Gym has developed an

extraordinary program and facility devised to

help children 6 weeks thru 13 years of age

develop physically, cognitively and

emotionally. We have over 200 locations in

more than 25 countries offering structured,

age-appropriate, weekly classes that

incorporate music, dance, relays, games,

special rides, gymnastics, sports and more.

Children have loads of fun as they gain

strength, balance, coordination, agility and

flexibility while developing social skills,

confidence and self-esteem. Our state-of-the-

art facility, extensively trained staff, award-

winning class programs, and excellent

student/teacher ratio have earned My Gym

the reputation as the best early learning

program of its kind.

Реклама фитнес-центров

Игра слов: «burn fat» - «сожги жир»; «сожги полного»

Draw your new body

Your body says a lot about you

―When the bell rings, the next round of

a boxing-inspired fitness regime begins.‖

Остановка-весы

Размещено в газете бесплатных объявлений

Реклама йоги

The only thing worth losing is weight

The more you run, the slimmer you get

Не совсем фитнес,

но идеи

(похудение, спорт)