电子商务赋能青年创客 bjdesign2016
TRANSCRIPT
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电子商务赋能青年创客EmpowerYoungEntrepreneurs
throughE-commerce阿里巴巴集团副总裁张勤
ZHANG Qin, VP of Alibaba Group
2016.06 BEIJING
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中国私人消费增量到2020年将达到2.3万亿美金By 2020 Chinese Consumption Will Have Growth by 2.3 Trillion
20
0
5
15
1.72.1
1.3
日本Japan
2.8
0.30.5
Nominal private consumption, 2020($trillions)
美国U.S.
1.3 2.4
英国UK
2.6
0.41.6
2.3
印度India
1.8 1.8
德国Germany
法国France
中国China
0.42.2
6.5
15.0
12.4
4.23.0
Private consumption 私人消费2015Consumption growth 消费增量2015-2020
• 2.3万亿美元增量约是2020年德国或英国的消费市场规模• Incremental growth in Chinese consumption will roughly equal
a market 1.3 times the size of Germany or the UK in 2020
Sources: Economists Intelligence Unit; BCG analysis
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三大动力拉动未来的消费增长The Three Forces of Change
2.3万亿美元$2.3Trillion
网络消费E-commerce
中产及富裕群体
Up-MiddleClass
新世代New
Generation
未来五年,网络购物将贡献消费增量的42%
E-commerce will account for 42% ofgrowth in private consumption
到2020年,上层中产及富裕家庭达到 1亿户
The number of upper-middle-class andaffluent households willdouble to 100mn by2020
年轻一代的消费者消费能力更强,在众多品类上的消费高出上一代40%
Young generations have40% higher spending acrossa range of productcategories than others
Sources: BCG, Alibaba Research, 2015.12
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中国年轻消费者更看重商品的原创和个性化Chinese Young Consumers Prefer Original and Personalized Goods
Sources: Alibaba User Search
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阿里巴巴3万亿市场为小微企业和个人创业者提供了创业环境The E-commerce Eco-system of Alibaba Fuels SME and Individual Entrepreneurs
97%的淘宝卖家在5人规模以内 95%的卖家初期投入在3万元以内
C2C
b2C & C2C
B2C
97% of Taobao sellers haveless than 5 employees
95% of first investments byTaobao sellers are less than30K RMB
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电子商务对创意型创业者的核心价值The Core Values of E-commerce for Creative Entrepreneurs
研发
R&D
生产
Production
推广
Promotion
知识产权保护
IP Protection
ü 利用众筹降低生产成本和现金流压力 Reduceproduction cost throughcrowd-sourcing
ü 网络预售,小批量高频率柔性生产降低库存 Reduceinventory cost throughpre-ordering
ü 通过大数据获取精准潜在用户Target user segments withbig data
ü 社群经济运营忠实用户Manage loyal users withcommunity
ü 线上和线下的联动,扩大影响力 Online and offlinecollaboration for moreinfluences
ü 对商标权的保护 Protectionof trade marks
ü 对专利权的保护 Protectionof patents
ü 对版权的保护 Protectionofcopyrights
ü 通过云计算降低运营成本Reduce operation cost byusing cloud computing
ü 让用户参与产品设计降低风险Reduce risks by asking usersto join the productdevelopment process
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淘宝“潮电街”特色市场帮助科技创客Technology Startups + CDJ (SmartHardware)Market of Taobao
杭州基地Hangzhou Innovation Base
深圳体验馆Experience Center in Shenzhen
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家居设计师创业者+淘宝“极有家”特色市场Home Improvement Designers + Jiyoujia.com
淘宝极有家特色市场与设计师联盟合作,利用线下展会和门店,推广原创设计店铺Jiyoujia (an online marketplace of home improvements) of Taobao works with designerassociations to promote original products from designers in offline events and stores
上海M50创意园Shanghai M50
杭州 ADM生活创新展Hangzhou ADM & Life Fair
上海iMARTShanghai iMART
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非物质文化遗产利用电商平台扩大影响力E-commerce Promotes Intangible Cultural Heritages
深受网民喜欢的故宫淘宝店The Popular Taobao Store of the Palace Museum
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众筹帮助更多创业者实现梦想Crowdsourcing Help Many Young Entrepreneurs Realize Their Dreams
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淘宝与红星奖合作推广中国设计产品Taobao Allies with Red Star to Promote China Design Award Products
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未来30年的关键词是创新、创意、创造。如果之前是以制造为中心,未来就是以创造为中心。