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Page 1: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breast feedin

g

Page 2: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breastfeeding is the normal way of providing young infants with the nutrients they need for healthy growth and development. Virtually all mothers can breastfeed, provided they have accurate information, and the support of their family, the health care system and society at large.

Colustrum, the yellowish, sticky breast milk produced at the end of pregnancy, is recommended by who as the perfect food for the newborn, and feeding should be initiated within the first hour after birth.

Exclusive breastfeeding is recommended up to 6 months of age, with continued breastfeeding along with appropriate complementary foods up to two years of age or beyond.

Page 3: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Why breastfee

d?

Page 4: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breast milk is the only natural food designed for your baby.

Breastfeeding protects your baby from infections and diseases.

Breast milk provides health benefits for your baby.

Breastfeeding provides health benefits for mum.

It’s free.

It’s available whenever and wherever your baby needs a feed.

It’s the right temperature.

It can build a strong physical and emotional bond between mother and baby.

It can give you a great sense of achievement.

Page 5: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Health benefits for your baby

Page 6: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breast milk and human colustrum are made for babies and is the best first food.

Easily digested and well absorbed

Contains essential amino acids

Rich in essential fatty acids

Better bioavailability of iron and calcium

Prevents under five child deaths

Protects against infections

Prevents allergies, particularly asthma

Mother milk contain bio-factors specific for brain and eye development which promotes higher intelligence.

Promotes greater emotional bonding

Less heart disease, diabetes and lymphoma

Breastfeeding is the healthiest way to feed your baby.

Page 7: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

1. Mother infected

4. Antibody to mother’s infection secreted in milk to protect baby

2. WBC in mother’s body make antibodies to protect mother

3. Some WBCs go to breast and make antibodies there

Page 8: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Health benefits for

you

Page 9: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

The main advantages of breastfeeding for you

Breastfeeding helps your body to return to

normal after the birth and burns up to 500 calories a day.

Breast milk is free! Which saves you money on formula.

Women who breastfeed often feel a special bond with their baby and may be less likely to develop postnatal depression.

Breastfeeding may offer you some protection against developing ovarian cancer, breast cancer and hip fractures.

Breastfeeding helps the uterus contract after birth helping to control postpartum bleeding.

Helps delay fertility so that pregnancies are not too close to each other.

Page 10: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Benefits to family and society

Contributes to child survival

Saves money

Promotes family planning

Environment friendly

Page 11: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Positioning and

attachment

Page 12: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breastfeeding is a skill that needs to be learnt, and it can take time and practice to get the hang of it.

How to breastfeed

There are lots of different positions for breastfeeding. You just need to check the following points.

Are you comfortable? It’s worth getting comfortable before a feed. Remember when you feed to relax your shoulders and arms. 

Are your baby’s head and body in a straight

line? If not, your baby might not be able to

swallow easily.

Are you holding your baby close to you, facing your breast? Support their neck, shoulders and back. They should be able to tilt their head back and swallow easily, and shouldn’t have to reach out to feed.

Is your baby’s nose opposite your nipple? Your baby needs to get a big mouthful of breast from beneath the nipple. Placing your baby with their nose level with your nipple will allow them to reach up and attach to the breast well.

Page 13: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

lying down with your bodies parallel

holding your baby across your lap, using the opposite arm to the breast he is feeding from

holding your baby across your lap, supporting him with the same arm as your breast

Correct Positioning while breastfeeding 

holding your baby underarm

holding your babies in any combination, if you have twins and want to feed them together

Page 14: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Another Example of Breastfeeding Position

Page 15: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

How should you attach your baby to your breast?

1. Hold your baby close to you with their nose level with the nipple.

2. Wait until your baby opens their mouth really wide with the tongue down. You can encourage them to do this by gently stroking their top lip.

3. Bring your baby on to your breast.

4. Your baby will tilt their head back and come to your breast chin first. They should take a large mouthful of breast. Your nipple should go towards the roof of their mouth.

Page 16: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breast Feeding, Latching On

Page 17: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

lower lip is curled outward

chin touches the breast

baby’s mouth is wide open

lower portion of the areola is not visible

Correct attachment

Incorrect attachment

Page 18: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

How do you know that

your baby is getting

enough milk?

Page 19: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breastfeed your baby at least 8-12 times every 24 hours.

Your baby will appear content and satisfied after most feeds.

They should be healthy and gaining weight after the first two weeks.

Your breasts and nipples should not be sore.

After the first few days, your baby should have at least six wet nappies a day.

After the first few days they should also pass at least two yellow stools every day.

Page 20: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Why do some women

don’t breastfeed?

Page 21: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Obstacles to Breastfeeding Initiation and Continuation

                                       

                     

Page 22: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Lack of confidence in breastfeeding Lack of prenatal breastfeeding education Discomfort and Nipple pain and ineffective

latch Perceived insufficient milk supply Early formula supplementation Lack of early skin-skin contact and early

breastfeeding Lack of support from hospital staff Lack of social support Not recognizing early hunger cues Engorgement or mastitis Returning to work Concerns about public breastfeeding Media portrayal of bottle feeding as the norm Inconvenient and embarrassing Worries that breast shape will change

Page 23: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Breastmilk is a perfect food that cannot be duplicated. It actually alters in composition to meet the changing

needs of the growing infant.

Breastfeeding Advice

Page 24: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Other Options If Breastfeeding is Not Possible

Mom can still use her milk, even if she decides not to breastfeed:

Use a breast pump (electric/manual) Cup or bowl feeding Spoon feeding Eyedropper or feeding syringe Nursing supplemented Get milk from donation bank

Page 25: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Returning to work                                                             

Arrange for childcare close to work or college so that you can breastfeed during breaks, or before and after work. The evening feed can be a wonderful way for you to relax with your baby after work or college.

Express breast milk (taking milk from the breast by hand or using a pump) so that someone else can feed your baby while you're at work.

Ask your employer or college for flexible working hours that are arranged around your breastfeeding needs.

Combine breastfeeding and bottle feeding to fit around your hours.

Page 26: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Ideally, breastmilk should be placed in a refrigerator after expressing and then it will keep in the fridge for three to five days providing the temperature is kept at between 2 and 4°C.

If there isn’t a fridge available at work, you can keep your milk in a cool bag with ice blocks until you get home.

Breastmilk that isn’t going to be used within five days should be frozen. It is important to label the milk with the date when it was expressed. Milk will keep in a freezer for six months. Milk frozen and stored in the small top shelf freezer compartment of a refrigerator will only keep for three weeks.

How long will my milk keep?

Page 27: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Mother’s milk vs. formula milk

Formula milk for 3 days old babies is no different than formula milk for 3 months old infants.

Breast milk is ingeniously different every single day; adapted to the changing needs of the baby.

Human milk is designed to support the development of large brains, capable of processing and storing lots of information.

Cows milk is designed to support functions, like constant grazing.

Page 28: Breast milk is the only natural food designed for your baby.  Breastfeeding protects your baby from infections and diseases.  Breast milk provides

Here are some of the related media links of this event :

Breastfeeding

MoH bats for exclusive breastfeedingSunday, August 7, 2011 – The Brunei Timeshttp://www.bt.com.bn/news-national/2011/08/07/moh-bats-exclusive-breastfeeding

Brunei Celebrates World Breastfeeding Week 2011Aug 10th, 2011 by Dot Dothttp://brudirect.com/index.php/2011080653760/Local-News/brunei-celebrates-world-breastfeeding-week-2011.html

Our very first World Breastfeeding Week 2011 gathering, 5th August 2011 by Dot Dothttp://www.dotdotslittleshop.com/blog/2011/08/our-very-first-world-breastfeeding-week-2011-gathering-5th-august-2011/

Calls aired to make workplace, shopping areas infant-friendlySunday, August 7, 2011 – The Brunei Timeshttp://www.bt.com.bn/news-national/2011/08/07/calls-aired-make-workplace-shopping-areas-infant-friendly

What you need to know about breastfeedingSaturday, August 20, 2011 – Borneo Bulletinhttp://174.142.62.49/index.php/Special-Features/what-you-need-to-know-about-breastfeeding.html