HOW ARE YOU PERSUADED? Celebrities Humor

Emotion Bandwagon

CELEBRITIES Use a famous person to persuade

audience to use the product. BOLD and Beautiful Promise of being (dancing, acting) like

her if you use the product.

CELEBRITIES Who is the target?

Appeals to people:*who like Brittany Spears.*who like Pepsi*who watch the Superbowl*people familiar with soda fountains.

Is it effective?

Yes – uses historical information (soda fountains) and a modern day celebrity to make it interesting to different age groups.

DO YOU KNOW THIS CELEBRITY? Do you know the celebrity?

HUMOR Use humor to……

• Grab our attention• Make us laugh• So that

HA HA HA – HUMOR Hungry?

HUMOR

Who is the target? Is it effective?

Everyone…who doesn’t like to laugh?

Animal lovers

Yes…..who wouldn’t laugh at that example?

Something to talk about when you see Doritos in the store.

Something to talk about when you eat Doritos at home.

PLAYING WITH YOUR EMOTIONS Advertisements use different types of

emotions to elicit responses that would result in action depending on the product.

These types of ads work on everyone because everyone has emotions (except psychopaths). It’s whether or not you let the emotions get the best of you.

Fear Sadness and Guilt

JUMPING ON THE BANDWAGON Bandwagon media techniques show how

“cool” a person can be if they join the exclusive club. You don’t want to be left behind.

Commercials could be targeted towards certain groups, such as age or hobbies.

However, is this commercial pro or con bandwagon? Both?