история рекламы бренда coca cola
TRANSCRIPT
![Page 1: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/1.jpg)
![Page 2: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/2.jpg)
Напиток «Coca-Cola»был придуман в Атланте 8
мая 1886 года.Его автор-фармацевт Джон Стит
Пембертон, бывший офицер американской
армии. Название для нового напитка придумал
бухгалтер Пембертона Фрэнк Робинсон, который
владея каллиграфией, написал слово «Coca-
Cola» красивыми фигурными буквами, которые до сих пор
являются логотипом напитка.
![Page 3: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/3.jpg)
![Page 4: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/4.jpg)
Слоганы: 1904 - Delicious and
refreshing. 1905 - Coca-Cola revives
and sustains.
![Page 5: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/5.jpg)
![Page 6: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/6.jpg)
Слоганы:* 1906 - The great national temperance beverage. * 1908 - Good til the last drop * 1917 - Three million a day
![Page 7: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/7.jpg)
![Page 8: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/8.jpg)
Слоганы:
* 1922 - Thirst knows no season. * 1923 - Enjoy life. * 1924 - Refresh yourself. * 1925 - Six million a day. * 1926 - It had to be good to get where it is. * 1927 - Pure as Sunlight * 1927 - Around the corner from anywhere. * 1928 - Coca-Cola ... pure drink of natural flavors. * 1929 - The pause that refreshes. * 1932 - Ice-cold sunshine. * 1937 - America's favorite moment. * 1938 - The best friend thirst ever had. * 1938 - Thirst asks nothing more. * 1939 - Coca-Cola goes along. * 1939 - Coca-Cola has the taste thirst goes for. * 1939 - Whoever you are, whatever you do, wherever you may be, when you think of refreshment, think of ice cold Coca-Cola. * 1941 - Coca-Cola is Coke!
![Page 9: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/9.jpg)
![Page 10: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/10.jpg)
![Page 11: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/11.jpg)
![Page 12: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/12.jpg)
![Page 13: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/13.jpg)
![Page 14: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/14.jpg)
Слоганы:
* 1942 - The only thing like Coca-Cola is Coca-Cola itself.
* 1944 - How about a Coke? * 1945 - Coke means Coca-
Cola. * 1945 - Passport to
refreshment. * 1947 - Coke knows no
season. * 1948 - Where there's Coke
there's hospitality. * 1949 - Coca-Cola ... along
the highway to anywhere. * 1952 - What you want is a
Coke. * 1954 - For people on the go. * 1956 - Coca-Cola ... makes
good things taste better. * 1957 - The sign of good taste. * 1958 - The Cold, Crisp Taste of
Coke * 1959 - Be really refreshed.
![Page 16: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/16.jpg)
![Page 17: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/17.jpg)
![Page 18: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/18.jpg)
![Page 19: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/19.jpg)
![Page 20: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/20.jpg)
![Page 21: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/21.jpg)
![Page 22: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/22.jpg)
Слоганы:
* 1963 - Things go better with Coke. * 1966 - Coke ... after Coke ... after Coke. * 1969 - It's the real thing. * 1971 - I'd like to buy the world a Coke. (basis for the song I'd Like to Teach the World to Sing) * 1974 - Look for the real things. * 1976 - Coke adds life. * 1979 - Have a Coke and a smile * 1982 - Coke is it! * 1985 - America's Real Choice * 1986 - Red White & You (for Coca-Cola Classic) * 1986 - Catch the Wave (for New Coke) * 1989 - Can't Beat the Feeling. (also used in the UK)u
![Page 23: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/23.jpg)
![Page 24: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/24.jpg)
![Page 25: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/25.jpg)
![Page 26: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/26.jpg)
![Page 27: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/27.jpg)
![Page 28: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/28.jpg)
Слоганы:
* 1993 - Always Coca-Cola. * 2000 - Enjoy. * 2001 - Life tastes good. (also used in the UK) * 2003 - Real. * 2005 - Make It Real. * 2006 - The Coke Side of Life (used also in the UK) * 2007 - Live on the Coke Side of Life (also used in the UK) * 2009 - Open Happiness * 2010 - Twist The Cap To Refreshment * 2011 - Life Begins Here
![Page 29: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/29.jpg)
![Page 30: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/30.jpg)
![Page 31: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/31.jpg)
![Page 32: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/32.jpg)
![Page 33: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/33.jpg)
![Page 34: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/34.jpg)
![Page 35: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/35.jpg)
![Page 36: история рекламы бренда Coca cola](https://reader034.vdocuments.net/reader034/viewer/2022042511/5593ed7c1a28ab783b8b45b6/html5/thumbnails/36.jpg)