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- Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development Tut Systems [email protected]

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Page 1: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

- Community Broadband Networks -

Successful Multi-Service Deployments

And

Emerging Video TechnologiesCraig Bender

VP – Marketing and Corporate Development

Tut Systems

[email protected]

Page 2: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Presentation Outline

• Successful Multi-Service Deployments• Lots of Them • Variety of Last-Mile Technologies

• Emerging Video and IP Technologies• IP vs. RF for Broadcast TV• High-Definition Television• MPEG-4 and VC-1• Content Protection• Ad/Program Insertion• When Everything is IP

Page 3: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Successful Broadband Multi-Service Deployments

• > 40 Municipalities

• > 40 Housing Developments

• > 100 Independent Telcos

Non-cable-MSO Terrestrial Deployments in the United States

Page 4: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Projected Consumer Adoption of Telco Video

Telco VideoSubscriber Growth

Worldwide2002-2007*

2002 2003 2004 2005 2006 2007

20,00

0

18,00

0

16,00

0

14,00

0

12,00

0

10,00

0

8,000

6,000

4,000

2,000

0

10,890

4,733

1,603572211

19,012

Worldwide Market (000’s of Subscribers)

* InStat/MDR

Page 5: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Enabling over 90 Service Providers to Deliver Broadcast TV Service

Tut’s Experience in Delivering Broadband Services

Page 6: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

ATM or IPRegional Network

Ad Server

Video On DemandOff-Air

Satellite TV

Content Processor

Remote ContentProcessor

Local Content

Local Ads

Centralized VideoHeadend

Local DistributionHeadend

Power Line

Wireless

Lots of Choices for the Last Mile

AFC

Calix

Zhone

Next Level

Occam

Net-to-NetTelstrat

ADTRAN

Paradyne

Alloptic

ADSL

VDSL

FTTP

CABLE Scientific Atlanta

Ciena

Panaway

MotorolaCisco

AFCOSI

Wave 7

Alcatel

Teleste

ATM – IP/ATM – IP - RF

Typical Consortium Ring

Page 7: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

ADSL

VDSL

FTTP

CABLE

VBR Video CBR Video

Content Processor

AnalogVideo

DigitalVideo

DigitalAudio

AnalogVideo

ATM or IP

ATM

IP or RF

IP or RF

Constant Video Format Regardless

Wireless

Power Line

BroadcastOr

Video-on-Demand

Page 8: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Initial VBR Stream Rate Shape

Rate Shape – “Fold” the video peaks into the valleys to produce a CBR streamRate Convert – Pull “bits” out of the video to reduce the CBR stream size

Transcode

Transcode – Video bit stream format conversion from source (MPEG-2) to target (MPEG-4)

1.5 Mbps CBRMPEG-4 AVC

Rate Convert

3.2 Mbps CBRMPEG-2

7.0 Mbps CBRMPEG-4 AVC

9 Mbps VBRMPEG-2

7 Mbps CBRMPEG-2

Applying Rate Conversion and Transcode

Page 9: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

IP versus RF for Broadcast TV

High-Definition Television

MPEG-4/VC-1

Content Protection

Ad/Program Insertion

When Everything is IP

A Few Technologies of Interest, and Concern

Page 10: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

IP versus RF for Broadcast TV

• Advantages/Disadvantages of RF• No need for a STB for RF modulated Analog channels • Limited (proprietary) interactivity for advanced services• Potential for service theft via spoofing filters and pirate STBs

• Advantages/Disadvantages of IP• Common format regardless of service• Large opportunity for interactivity• Large opportunity for cross-media services• Limited potential for theft of service• In sync with FCC push to all-digital TV• Set-top box per TV or multi-TV gateway required• Potential for theft of digital content

Page 11: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

 Format 

Index

Vertical Resoluti

on 

 Horizontal 

Resolution

 Aspect 

Ratio

Refresh Rate [Hz] 

  Type  

1

480

640 4:3

30

2 24

EDTV

3 30

4 60

5

704 4:3

30

6 24

7 30

8 60

9

704 16:9

30

10 24

11 30

12 60

13

720 1280 16:9

24

HDTV

14 30

15 60

16

1080 1960 16:9

30

17 24

18 30

SDTV

Of which 6 are High Definition

For instance, ABC uses 720/30p, CBS transmits in 1080/30i, while film masters are often 1080/24p

Format Index

Vertical Resolution

Horizontal Resolution

Aspect Ratio

ScanType

interlaced 

progressive

interlaced 

progressive

interlaced 

progressive

progressive

interlaced 

progressive

Scan Type

Refresh Rate (Hz)

Type

ATSC has defined 18 formats for

television

HDTV – Just What is It, Technically Speaking?

Page 12: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

0

10

20

30

40

50

60

70

HHR SDTV SDTV 720p-24 720p-60 1080i-30

Required Information Rate in Megapixels/sec

HDTV

HDTV – That’s a Lot of Pixels!

Page 13: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Typical Bit Rates in Mbps for MPEG-2 Compression

0

5

10

15

HHR SDTV SDTV 720p-24 720p-60 1080i-30

20

HDTV

HDTV – That’s a Lot of Bits!

Page 14: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

ADSL

VDSL

FTTP

CABLE

Digital

Headend

Metro / Regional

HeadendCentral Office

Local TVLocal Ads

Video On DemandOff-Air

Satellite TV

Regional Network

Local Ads

TV Over Last-Mile Networks with MPEG-2HDSD

HDSD

HDSD

SD

SDHD

SD

HDSD

HDSD

HDSD

HDTV – Available Today

Page 15: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

From a July, 2003 IEEE paper on H.264

The Coding Advantage of MPEG-4/H.264/AVC vs. MPEG-2For Entertainment Content in HD

HDTV – Tomorrow’s Compression Advantage

Page 16: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Content Protection

• Theft of Service• Major issue in RF deployments due to downstream only nature

•Hijacked analog taps and STB Filters•Pirate STBs (multi-settops in the home)

• Minor issue in IP deployments due to two way acknowledgment•Middleware closed loop STB provisioning •Difficult to emulate a STB with a PC (MAC Addr + Client ID)

•Theft of Content in an IP World•All content is high quality digital until it exits the STB •Need to protect both Stored and Premium Broadcast video•Content encryption + middleware = conditional access (CA)

Page 17: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

ATM or IPRegional Network

Regional Ads

Video On DemandOff-Air

Satellite TV

Content Processor

ADSL

VDSL

FTTP

CABLE

Regional and Local Ad/Program Insertion

Remote ContentProcessor

Local Content

Local Ads

Centralized VideoHeadend

Local DistributionHeadend

Power Line

Wireless

Regional Ad/ProgramInsertion

Local Ad/ProgramInsertion

Page 18: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

204/408

Ad Server

SCTE 30

Aveon® EMS

Analog Video

Regional Network

For channels that do not contain SCTE 35 signalling,Astria will convert analog cue tones to digital cue tones

for transmission to downstream splice points

SCTE 35

Analog Cue Tones

IRD

1216

Digital Ad

Standards-Based Ad Insertion

Digital Cue ToneInsertion

Page 19: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Website Hosting

There’s a Lot Going On

Voice Video Data

Video Conferencing

Broadcast TV

Caller ID

VoIP

Instant Messaging

VPNWeb Surfing

VOD

Video Phone HD

When Everything is IP

Multiplayer Gaming

Page 20: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Grandma is on the Video Phone

There May be Mayhem in the Home

Brother Bernard is

hosting a w

ebsite

Catherine is watching an interactive game showMom is telecommuting

Sister Sarah is swapping files

Dad is watching PPV soccer

Today’s Solution – May Not Play (or Pay) in Today’s Home

Page 21: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

HSIA

Broadcast TV

VPNVoIP

VOD

Gaming

Last Mile

Distribution

Regional POP

Application

Sources Services

ISP-B

VSP-B

VSP-A

Corp-B

Corp-A

ISP-A

Manages the last Mile for New Services, New RevenuesLeaving Existing BRAS for Existing Dumb Pipe Services

BRAS

HSIA

Intelligent IP Service Control

IP Service Controller

Internet

VoIP

Page 22: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

2005 2006 2007 2008 2009 2010

$$$$$

$$$$

$$

$

0

The Key to Transforming Broadband into Services

Intelligent IP Service Control

Page 23: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Summary

• Exciting Video and IP Technologies are Emerging• IP vs. RF for Broadcast TV• High-Definition Television• MPEG-4 and VC-1• Content Protection• Ad/Program Insertion• IP Service Control

• Leading to Even More Successful Deployments

Page 24: - Community Broadband Networks - Successful Multi-Service Deployments And Emerging Video Technologies Craig Bender VP – Marketing and Corporate Development

Transforming Broadband into Services

Any Content - Any Network – Any Device - Any Time

Craig Bender

VP – Marketing and Corporate Development

[email protected]

- Community Broadband Networks -

Successful Multi-Service Deployments

And

Emerging Video Technologies