INTRO DECK

INTERSECT.AI

Connecting Businesses, Sparking Growth

20 October 2020

Businesses are hungry for customer data to power data-driven strategies

that deliver value to customer and business alike. 3rd & 2nd party data is

commoditised and increasingly regulated, 1st Party data is the most valuable

data but sits across a variety of different businesses.

Data Privacy regulations (POPIA, GDPR, HIPAA) and major data breach

scandals make consumers sensitive to their data rights and businesses

nervous about data sharing, especially for Marketing.

Intersect.ai is a secure data exchange platform that enables business to share

customer data without sharing Personal Information (this is the regulatory

gold standard). Our ground breaking Anonymized Campaign Engine (ACE)

solution connects brands with audiences and publishers unleashing the next

generation of compliant targeted marketing.

EXECUTIVE SUMMARY

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Brands are always looking to grow their customer base but finding data partners that can activate a

new audience is problematic. Its expensive, lengthy and risky.

GROW CUSTOMERS AND STAY COMPLIANT

Business

ABusiness

B

Intellectual Property

Can I trust this other business

with my customer’s data?

Partner Onboarding

Cost – $0000’s

Time – 6 months+

Data Privacy

Consent – is this legal?

Breach – is this safe?

INTRODUCTION

INTRODUCTION4

Compliance, cyber, analytics and IT in a box for only $1200 per month

INTERSECT.AI ENABLES BUSINESSES TO FOCUS ON GROWTH

2. Exchange Data

Intellectual Property protected, because secure

independent cloud that can be inspected by both parties.

Raw data never shared.

intersect.ai matches on tokens

Business B EnvironmentBusiness A Environment

Business BBusiness A

Intersect Desktop Application anonymises data at

source into tokens before loading into Cloud to

execute analytics

1. Evaluate Opportunity

INTRODUCTION5

Intersect.ai is a secure data exchange and publishing network that connects brands with audiences

and publishers, without ever divulging personal information.

FIND, KNOW, GROW

Business B

Business A

1. FIND Find new data sources from diverse

industry sectors

2. KNOWGet insights about your customers by

acquiring new data variables

3. GROWAction your insights and target new

custom audiences through our growing

publisher network

Retail Financial Clothing Vehicle Telco Education Health

Wallet Basket Credit Insights Trends Research Spend

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Omnisient are the inventors of the Secure Compounded Matching (SCM) Token process, a hybrid

cloud approach using artificial intelligence to solve for issues relating to anonymization & matching

in privacy by design platforms. Using SCM, tokens can be matched across any PII field with security

features iteratively embedded into the tokens to make them incredibly difficult to break. The

technology is future proofed to accommodate for any new advancements in cryptography.

MARKET LEADING TOKENIZATION

On Premise

RAW DATA NORMALISATIONCRYPTOGRAPHIC

HASH

PASSWORD

CRYPTOGRAPHIC

HASH

In Cloud

n iterations

SCM TOKEN

WORKFLOW

CATEGORISATION

PITCH DECK 2020

ANONYMISED CAMPAIGN ENGINE (ACE)

INTRODUCTION

IMAGINE POWER OF CLIENT DATA + CREDIT BUREAUCan create amazing insights into consumer profile vs. general market

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illustrative

Individuals at ClientPredicted Salary (per month)

Unknown R0-10k R10-25k R25k+

Age

18-40 34 921 712 746 340 406 222 834

40-60 41 369 374 525 436 214 540 638

60+ 12 016 170 328 138 887 205 603

Deceased 13 319

Individuals in MarketPredicted Salary (per month)

Unknown R0-10k R10-25k R25k+

Age

18-40 1 727 139 16 351 160 991 780 433 558

40-60 257 668 10 046 472 1 444 792 1 068 961

60+ 11 771 599 8 111 499 494 095 486 281

Deceased 10 373 903

But this is the majority of individuals in South Africa

“Typical” client (by volume) is low income and young

Client PenetrationPredicted Salary (per month)

Unknown R0-10k R10-25k R25k+

Age

18-40 2.0% 4.4% 34.3% 51.4%

40-60 16.1% 3.7% 30.2% 50.6%

60+ 0.1% 2.1% 28.1% 42.3%

Deceased 0.1%

Client clearly attracts wealthy profile

ProspectsPredicted Salary (per month)

Unknown R0-10k R10-25k R25k+

Age

18-40 1 692 218 15 638 414 651 374 210 724

40-60 216 299 9 671 947 1 008 578 528 323

60+ 11 759 583 7 941 171 355 208 280 678

Deceased 10 360 584

1

2

3

4 Opportunity? Grow existing vs. attract new?

INTRODUCTION9

Discover unique audience data sets without sharing personal information (PI)

FIND MULTIPLE AUDIENCES COMPLIANTLY

INTRODUCTION10

Landscape your business against the whole market (without sharing PI)

KNOW YOUR CUSTOMERS BETTER

INTRODUCTION11

Identify new custom audiences and compliantly target across multiple publishers

GROW YOUR BASE

CASE STUDIES

INTRODUCTION13

Inclusive Financial Services partnerships are enabled by Intersect.ai

UNLOCKING ALTERNATIVE DATATHIN PROFILE

CASE STUDY

THE OPPORTUNITY:

Three major retailers with 14.3m customers

between them have shared their customer

bases on platform to size the opportunity for

credit risk scoring based on retail data against

two leading credit bureaus.

THE SOLUTION:

intersect.ai anonymized modelling

engine enables model development and

consumer consent driven deployment to

enable credit risk decisions based on

retail data.

intersect.ai Cloud

MODEL

SCORES PROTECT IP

BUREAU A BUREAU B

RETAILER 1 RETAILER 2 RETAILER 3

intersect.ai Cloud

INTRODUCTION14

Unique Advertising and distribution sales enabled by Intersect.ai

DEMONSTRATING AUDIENCE VALUEMOBILE APP

CASE STUDY

THE SOLUTION:

By profiling their audience with platform

partners, it enabled them to demonstrate value

winning 2 major Brands in first 6 months and

subsequent revenue representing 15X ROI on

platform fees.

THE CHALLENGE:

A groundbreaking #datafree mobile

application was rapidly gaining audience (2.9m

at time with 30% QoQ growth) but struggled

to convince clients that the audience was

relevant to their brands.

Increased ROI in a

shorter amount of time

Spent less capital to

reach a wider

audience

intersect.ai Cloud

INTRODUCTION15

Unique Advertising and distribution sales enabled by intersect.ai

SIZING PARTNERSHIP OPPORTUNITYPARTNERSHIP

CASE STUDY

THE RESULTS:

The retailer chose intersect.ai for the overlap

analysis. Insights turned around in 48 hours

at less than 30% of the cost. This solution

now available entirely self-service licensed

tool.

THE PROBLEM:

A major Retailer needed to size

opportunity for partnership marketing

campaign with potential loyalty partner. 3rd

Party service providers quoted weeks and

significant investment to turn project

around.LOYALTY

PARTNER 3RD PARTY

PROVIDERS

MAJOR

RETAILER

CONVENTIONAL PROCESS:

INTERSECT PROCESS:

LOYALTY

PARTNER IP ANONYMIZATIONMAJOR

RETAILER

intersect.ai Cloud

THANK YOU

INTERSECT.AI – CONNECTING BUSINESSES, SPARKING GROWTH

MEET THE TEAM

JON JACOBSONCEO/ CTO

MATT MCKIECCO

ANTON GRUTZMACHERCRO

We began as three guys with a passion for data, technology and growth. By using

our complementary skills and many years of experience we created a

solution that enables businesses to share data with each

other, without ever exposing their customers personal information in the

process.

INVESTORS

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“Nedbank CIB is at the forefront of investing

in disruptive technologies that make a

meaningful difference to people’s lives –

including data privacy initiatives that leverage

Nedbank’s strategy of being financial experts

who do good.”

Janade Du Plessis, Head of Alternative

Investments and Venture Capital at Nedbank.

“Our investment in Omnisient is informed

by the strength of the team and the

innovation we believe they will bring to the

tech ecosystem and the increasingly

important field of data protection and

privacy.”

Akash Maharaj, Investec Emerging

Companies, Investec Private Capital.

“According to a 2016 report by Forrester,

up to 73% of all data within an enterprise

goes unused for analytics. Leveraging and

monetising this massive amount of data is

what makes the difference between market

leaders and laggards.”

Bastien Maucet, partner at Compass

Venture Capital.

Backed by established investors with experience and insight into data and privacy

INTRODUCTION