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yright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson Brown “A Connector”

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Page 1: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved

1

Harness the Power of Your Social Capital

The Connectoring® Way

Harness the Power of Your Social Capital

The Connectoring® WayPresented by

Erika Hanson Brown“A Connector”

Page 2: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 2

Meet Erika Hanson Brown, Discerning Networker

Meet Erika Hanson Brown, Discerning Networker

• Principal: Stellar Connections LLC

• Connectoring Way Business Learning– Harness the Power of Your Social Capital

• Connectoring Social Events– StellarWoman RoundTables– StellaBration

• Veteran Executive Selection Consultant

Page 3: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 3

Connectoring ChampionLauri Harrison

Connectoring ChampionLauri Harrison

• Product Marketing Manager– LightEdge - “Business-Over-IP”

• Founder of Schmoozit!

• Dot Com Pioneer

• Connectoring Way led her to new assignment

Page 4: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 4

Here’s the Difference:These Are Myths

Here’s the Difference:These Are Myths

• Larger Your Network = Better

• Lead with a Good Elevator Pitch

• “Contact” and “Connection” are Interchangeable

• It’s Not What You Know, It’s Who You Know

• Impossible to Meet the Right People

• Networking is Chaotic and Unmanageable

Page 5: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 5

The Connectoring Truths The Connectoring Truths• The Best Network is noted for its responsivenessresponsiveness

• Dislike of “Your Personal Pitch”– People seek others who are authenticauthentic and likeablelikeable

• “Contacts” are not “connections”

• It’s not what or who you know, it’s who callsit’s who calls you backyou back

• Meet anyone you want, anytime!Meet anyone you want, anytime!

• Manage your network with great discernmentwith great discernment

Page 6: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 6

Vocabulary forThe Connectoring Way

Vocabulary forThe Connectoring Way

• Social Capital

• The Connector Defined

• Reach of the Connector

• Impression Management

• Contact v. Connection

• YourYour Absolute Power of Choice

Page 7: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 7

More VocabularyMore Vocabulary

• Attraction vs. “Hostage -Taking”

• The 7Verities

• Discernment

• Self-Possession

• Network Management

• Exercising Your Power of Choice

Page 8: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 8

The Connectoring WayThe Connectoring Way• Is Designed to Help You Get Through All of That By

– Creating order out of the existing chaos

– Helping you see a new way to manage your growing network

– Giving you new analytic and ratings tools

Page 9: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 9

A View of Networking Chaos A View of Networking Chaos

Page 10: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 10

Weak Ties – The Ties That FindWeak Ties – The Ties That Find• Less Frequent and More Casual Relationships

• Connections/Bridges Between Networks

• Allow More Options/Possibilities

• Foster Innovation and Knowledge Sharing

Page 11: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 11

A Connector is alsoa Master of the “Weak Tie”

A Connector is alsoa Master of the “Weak Tie”

• Has Friendly – Yet Casual– Social connections– Lots and lots of them

• Has Ability to Span Many Different Worlds

• Exhibits a Blend of – Curiosity about people– Sociability– Proactive energy

Page 12: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 12

The 7VeritiesThe 7Verities

1. Get Real

2. Charm Them

3. Seek More

4. Move Boldly

5. Shamelessly Support

6. Deliver Jelly

7. Show Up

Page 13: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 13

So Why Network?So Why Network?• Make A Difference

– Leader

– Information resource

– Creative

– Innovator

– Trustworthy

– Solution-finder

– Resourceful

– A “critical player”

Page 14: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 14

Increasing Success RatesIncreasing Success Rates

• Reduced Corporate Costs

• Increased Productivity and Quality

• Improved Business Metrics– Revenues up 22%– Quality Costs down 66%

Page 15: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 15

Want to Get It?Want to Get It?• It’s All Your Choice

• Build Your Weak Tie Contacts

• Focus Attention Upon Your Strong Ties/Connections

• Manage Them All

• It’s Your Choice

Page 16: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 16

So What Will You Get?So What Will You Get?• Greater Understanding of What it Means

to be a Connector/Master of Weak Ties

• Useful Tools, Choice of Metaphors, Meanings

• More Clarity About the Value of Networking!

Page 17: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 17

Discerning the DifferenceDiscerning the Difference• There is a difference between “contact” and “connection”

– A “contact”“contact” is an acquaintance– A “connection”“connection” is a relationship

• The discerning networker is viewed as selecting quality over quality over quantityquantity

Page 18: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 18

The Interval of ChoiceThe Interval of Choice• Where youyou make youryour values-based choice to pursue

relationship/connection• ….or not!

Page 19: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 19

Impression ManagementImpression Management

• The Power of First Impressions– In person

– On the phone

– Online

Page 20: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 20

Concept of DiscernmentConcept of Discernment• DiscerningDiscerning “contact” from “connection”

– Your “getting” this distinction is the major piece that differentiates you from all the rest

Page 21: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 21

Metaphors forNetwork Management

Metaphors forNetwork Management

Gardens Vineyards

Page 22: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 22

Terrific ToolsTerrific Tools• GuidanceGuidance for online application fostering network analysis

and tracking

• A booklet of VerityGramsVerityGrams for further study of each Verity

• VerityGuideVerityGuide to rate each of your encounters

Page 23: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 23

Your Big Take-AwaysYour Big Take-Aways• A New Way to Build the Brand of You

• Framework for Managing Your Network

• Personal and Professional Empowerment

Page 24: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 24

Learnings You’ll RememberLearnings You’ll Remember• “Connection” is vastly different from “contact”

• You live in community

• YouYou are your own best judge

• Accessibility is cool

• Being authentic is freeing

• Make them want what you have

• ProactivelyProactively connect your connections

• Seeking more about others builds your confidenceyour confidence and your healthyour health

• “Generosity” can become part of the Brand of You!

• Live in youryour own integrityintegrity

Page 25: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 25

Words Now Used to Describe YouWords Now Used to Describe You

• Committed

• Consistent

• Energetic

• Generous

• Discerning

Page 26: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 26

How Much?How Much?• $300 - Laugh ‘n Learn Weekly Web Seminars (includes

unlimited weekly call participation)

• $500 – private, interactive, scheduled classes (5 sessions) with maximum of 10 classmates per class

• Executive Coaching - $150 per hour, by arrangement

Page 27: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 27

Last Call for AllLast Call for All

• Questions, Comments, and Leave-Takings

?

Page 28: © Copyright 2008 Stellar Connections – All Rights Reserved 1 Harness the Power of Your Social Capital The Connectoring ® Way Presented by Erika Hanson

© Copyright 2008 Stellar Connections – All Rights Reserved 28

Contact InfoContact InfoErika Hanson Brown, Chief ConnectorStellar Connections LLC1313 Steele Street, Suite 505Denver, CO 80206 [email protected]