© copyright 2008 stellar connections – all rights reserved 1 harness the power of your social...
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© Copyright 2008 Stellar Connections – All Rights Reserved
1
Harness the Power of Your Social Capital
The Connectoring® Way
Harness the Power of Your Social Capital
The Connectoring® WayPresented by
Erika Hanson Brown“A Connector”
© Copyright 2008 Stellar Connections – All Rights Reserved 2
Meet Erika Hanson Brown, Discerning Networker
Meet Erika Hanson Brown, Discerning Networker
• Principal: Stellar Connections LLC
• Connectoring Way Business Learning– Harness the Power of Your Social Capital
• Connectoring Social Events– StellarWoman RoundTables– StellaBration
• Veteran Executive Selection Consultant
© Copyright 2008 Stellar Connections – All Rights Reserved 3
Connectoring ChampionLauri Harrison
Connectoring ChampionLauri Harrison
• Product Marketing Manager– LightEdge - “Business-Over-IP”
• Founder of Schmoozit!
• Dot Com Pioneer
• Connectoring Way led her to new assignment
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Here’s the Difference:These Are Myths
Here’s the Difference:These Are Myths
• Larger Your Network = Better
• Lead with a Good Elevator Pitch
• “Contact” and “Connection” are Interchangeable
• It’s Not What You Know, It’s Who You Know
• Impossible to Meet the Right People
• Networking is Chaotic and Unmanageable
© Copyright 2008 Stellar Connections – All Rights Reserved 5
The Connectoring Truths The Connectoring Truths• The Best Network is noted for its responsivenessresponsiveness
• Dislike of “Your Personal Pitch”– People seek others who are authenticauthentic and likeablelikeable
• “Contacts” are not “connections”
• It’s not what or who you know, it’s who callsit’s who calls you backyou back
• Meet anyone you want, anytime!Meet anyone you want, anytime!
• Manage your network with great discernmentwith great discernment
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Vocabulary forThe Connectoring Way
Vocabulary forThe Connectoring Way
• Social Capital
• The Connector Defined
• Reach of the Connector
• Impression Management
• Contact v. Connection
• YourYour Absolute Power of Choice
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More VocabularyMore Vocabulary
• Attraction vs. “Hostage -Taking”
• The 7Verities
• Discernment
• Self-Possession
• Network Management
• Exercising Your Power of Choice
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The Connectoring WayThe Connectoring Way• Is Designed to Help You Get Through All of That By
– Creating order out of the existing chaos
– Helping you see a new way to manage your growing network
– Giving you new analytic and ratings tools
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A View of Networking Chaos A View of Networking Chaos
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Weak Ties – The Ties That FindWeak Ties – The Ties That Find• Less Frequent and More Casual Relationships
• Connections/Bridges Between Networks
• Allow More Options/Possibilities
• Foster Innovation and Knowledge Sharing
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A Connector is alsoa Master of the “Weak Tie”
A Connector is alsoa Master of the “Weak Tie”
• Has Friendly – Yet Casual– Social connections– Lots and lots of them
• Has Ability to Span Many Different Worlds
• Exhibits a Blend of – Curiosity about people– Sociability– Proactive energy
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The 7VeritiesThe 7Verities
1. Get Real
2. Charm Them
3. Seek More
4. Move Boldly
5. Shamelessly Support
6. Deliver Jelly
7. Show Up
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So Why Network?So Why Network?• Make A Difference
– Leader
– Information resource
– Creative
– Innovator
– Trustworthy
– Solution-finder
– Resourceful
– A “critical player”
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Increasing Success RatesIncreasing Success Rates
• Reduced Corporate Costs
• Increased Productivity and Quality
• Improved Business Metrics– Revenues up 22%– Quality Costs down 66%
© Copyright 2008 Stellar Connections – All Rights Reserved 15
Want to Get It?Want to Get It?• It’s All Your Choice
• Build Your Weak Tie Contacts
• Focus Attention Upon Your Strong Ties/Connections
• Manage Them All
• It’s Your Choice
© Copyright 2008 Stellar Connections – All Rights Reserved 16
So What Will You Get?So What Will You Get?• Greater Understanding of What it Means
to be a Connector/Master of Weak Ties
• Useful Tools, Choice of Metaphors, Meanings
• More Clarity About the Value of Networking!
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Discerning the DifferenceDiscerning the Difference• There is a difference between “contact” and “connection”
– A “contact”“contact” is an acquaintance– A “connection”“connection” is a relationship
• The discerning networker is viewed as selecting quality over quality over quantityquantity
© Copyright 2008 Stellar Connections – All Rights Reserved 18
The Interval of ChoiceThe Interval of Choice• Where youyou make youryour values-based choice to pursue
relationship/connection• ….or not!
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Impression ManagementImpression Management
• The Power of First Impressions– In person
– On the phone
– Online
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Concept of DiscernmentConcept of Discernment• DiscerningDiscerning “contact” from “connection”
– Your “getting” this distinction is the major piece that differentiates you from all the rest
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Metaphors forNetwork Management
Metaphors forNetwork Management
Gardens Vineyards
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Terrific ToolsTerrific Tools• GuidanceGuidance for online application fostering network analysis
and tracking
• A booklet of VerityGramsVerityGrams for further study of each Verity
• VerityGuideVerityGuide to rate each of your encounters
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Your Big Take-AwaysYour Big Take-Aways• A New Way to Build the Brand of You
• Framework for Managing Your Network
• Personal and Professional Empowerment
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Learnings You’ll RememberLearnings You’ll Remember• “Connection” is vastly different from “contact”
• You live in community
• YouYou are your own best judge
• Accessibility is cool
• Being authentic is freeing
• Make them want what you have
• ProactivelyProactively connect your connections
• Seeking more about others builds your confidenceyour confidence and your healthyour health
• “Generosity” can become part of the Brand of You!
• Live in youryour own integrityintegrity
© Copyright 2008 Stellar Connections – All Rights Reserved 25
Words Now Used to Describe YouWords Now Used to Describe You
• Committed
• Consistent
• Energetic
• Generous
• Discerning
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How Much?How Much?• $300 - Laugh ‘n Learn Weekly Web Seminars (includes
unlimited weekly call participation)
• $500 – private, interactive, scheduled classes (5 sessions) with maximum of 10 classmates per class
• Executive Coaching - $150 per hour, by arrangement
© Copyright 2008 Stellar Connections – All Rights Reserved 27
Last Call for AllLast Call for All
• Questions, Comments, and Leave-Takings
?
© Copyright 2008 Stellar Connections – All Rights Reserved 28
Contact InfoContact InfoErika Hanson Brown, Chief ConnectorStellar Connections LLC1313 Steele Street, Suite 505Denver, CO 80206 [email protected]