© copyright ibm corporation 2014 1 ibm global technology services il futuro dell’ information...

© Copyright IBM Corporation 20141

IBM Global Technology Services

Il futuro dell’ Information Technology

Otello Costa Cloud Sales Executive IBM Italia

8 Luglio 2014

© 2014 IBM Corporation

Technology continues to be critical to business:Cloud is emerging as a growth engine

2004 2006 2008 2010 2012 2013

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

1

2

3

6

4

5

7

8

9

Market factors

Macro-economic factors

People skills

Regulatory concerns

Socio-economic factors

Globalization

Environmental issues

Geopolitical factors

2

3

6

4

5

7

8

9

1

Strategic reinvention

136% are more likely to use cloud to reinvent customer relationships

Better decisions

170% more likely to use analytics extensively via cloud to derive insights

Deeper collaboration79% more likely to rely on cloud to locate & leverage expertise in the ecosystem

Technology Factors

CEO Studies 2004–2013

Think it Build it Tap into it

2


Cloud Enabled Datacenter

The Cloud Enabled Data Center: Cloud model, on premise

App

OS

Image

App

OS

Image

App

OS

Image

Consolidation and hardware integration

Optimization and Standardization

Automation of resources

Orchestration of workloads

Self service and chargeback

Virtualization and integrated systems

Service delivery automation

Full workload automation,

software defined environment

Service catalog, consumption based metering

Virtual Appliance

Metadata

Application

Server

Operatingsystem

Virtual Appliance

Metadata

Application

Server

Operatingsystem

Virtual Appliance

Metadata

HTTP

ServerOperatingsystem

Orchestrator

Simplified deployment

Better Business EconomicsBetter Business Economics

Accelerated Business VelocityAccelerated Business Velocity

3


BusinessScalability

Speed andAdaptability

ImprovedEconomics

ClientCustomization

ReducedComplexity

EcosystemConnectivity

The NewEnterprise

Cloud Enabled

Cloud enables opportunity. Faster, easier, for lessDiscover entirely new ways to engage with customers, employees and partners

using Cloud to enable Big Data and analytics, mobile and social.

Optimization Innovation

4


IBM offers a comprehensive, high-value cloud

Business Processas a Service

Softwareas a Service

Platformas a Service

Infrastructureas a Service

Enabling business transformation

Business ProcessSolutions Application Application Application Application Application

Marketplace of high value consumable business applications

Composable and integrated application development platform

Enterprise class, optimized infrastructure

ExternalEcosystem

Industry CollaborationHuman

ResourcesBig Data

& AnalyticsCommerce Marketing

DevelopmentBig Data

& AnalyticsSecurity Integration Mobile Social

TraditionalWorkloads

Built using open standards

Compute Storage Networking

Built using open standards

Public. Private. Dynamic Hybrid.

Think it. Build it. Tap into it.

Social Business

Smarter Cities

Smarter Analytics

Watson Solutions

Software Solutions

Middleware Services

IBM Managed Cloud

Smarter Commerce

5


Business Processas a Service

Softwareas a Service

Platformas a Service

Infrastructureas a Service

Think it. Build it. Tap into it.

Recent acquisitions demonstrate IBM’s strong commitment to Cloud

$1.2B$2B $7B+ 100+ 40,000+Data Center Expansion

SoftLayer Acquisition

Acquisition Investment

SaaS Offerings

Experts

6


IBM Cloud portfolio

Secure, resilient and agile foundation for critical workloads. Full stack of managed services.

Spanning all the way to the application layer.

Have it all. Bare metal with cloud agility. Cloud instances with

predictable performance. Private. Public. Hybrid. One portal. One

API. One platform.

Managed cloud servicesIBM SmartCloud Enterprise+

A unified platform with common management and programming interfaces.

Choice& control

Security Availability

40Data Centers

17Network Locations

7


Infrastructure

-Facility-Servers Virtual-Storage-Network

Infrastructure

-Facility-Servers Virtual/BareMetal-Storage-Network

Infrastructure

-Facility-Servers Virtual-Storage-Network

Infrastructure Services*

-OS Admin/Patching-Backup & Recovery-Network & Security-Monitoring

Infrastructure Services


Infrastructure Services


APPL. Managed Services-DB Administration-Installation/Operation-Upgrades/Patching-Appl. Monitoring-HA/DR



Self-Service IaaS Managed PaaSManaged IaaS

Service done by customer, partner, GBS, S.O, etc

Standard IBM offering with SLA’s

CMSCMS

CMSCMS

CMSCMS

CMSCMS

SLSL

Wo

rklo

ad b

ased

So

luti

on

ing

Wo

rklo

ad b

ased

So

luti

on

ing

*SL can provide some of the infrastructure services in the list*SL can provide some of the infrastructure services in the list

CMSCMS

Cloud offerings for workloads based on Services provided

8


SoftLayer stands apart from other cloud vendors providing you with unique options

The initial cloud revolution was based on assumptions such as:

All resources are virtualized

All resources are shared

But cloud computing needs have evolved.

SoftLayer® embraces the idea that:

… virtualization is a choice with a flexible set of options

… resources can be shared, dedicated or mixed

But you have the ultimateCHOICE

9


•Performance

•Flexibility

•Control

Web, Mobile and API based managementWeb, Mobile and API based management

Infrastructure Management SystemInfrastructure Management System

Bare MetalSystems

Bare MetalSystems

Shared Virtualenvironment

Shared Virtualenvironment

Dedicated virtualized

environment

Dedicated virtualized

environment

Firewalls IDS / IPS Antivirus SSL Cert Mng

Load Balancers Global DNS Domain Svcs CDN

Triple Network Architecture Triple Network Architecture

Network and Security ServicesNetwork and Security Services

Solutions (HPC, Big Data, Web hosting, etc)Solutions (HPC, Big Data, Web hosting, etc)

10

Why IBM SoftLayer for your infrastructure needs?


IBM Cloud Business Solutions: a SaaS model to provide enterprise level applications

Real-time Analytics Web analytics Predictive analytics Social analytics Market analytics Pricing optimization

Social Business Enable new interactions Facilitate collaboration Collaborative development

Science of marketing Define messages and automate campaigns Optimize search results Customized Web experiences

Optimized Supply Chain Supply chain visibility Optimize inventory & order mgnt Apply insights to allign supply with demand Supply mgnt solutions Spend analysis

Supply Chain Visibility

Sentiment analysis

11


Social Media

Software as a Service Mobile and Communications

Marketing and Digital Media

EnterpriseHosting & Service Providers

Games and Entertainment

Platform as a Service

Bump What’s AppVoxer Instapaper Yelp

Dynamic, High-Growth Customer Base

12


Manages Services

Monitor

Manage

Simple

CloudOpportuniti

es

Client

Operational

contract

Customer

Backup

Help Desk

Gestione Account

Complex

Manages Services

Hardware SoftLayer

Hardware SoftLayer

CloudOn

Premise

ERP Lead identification based on the best cloud platform solution

14


Partner Type Definition

Referral Partner

Are in a position to refer new hosting customers to SL: Partners receive monthly commission payments for referring customers to

SoftLayer that result in a signed contract (10% year 1, 8% year 2, 6% year 3)

Refer single or multiple accounts of at least $150 per month in customer billings.

Referred customers sign directly with SoftLayer

Examples include Application Developers, Consultants, Web Designers

For more information: http://cdn.softlayer.com/SoftLayer_Referral_Partner.pdf

Services and Solution

Providers

Buy IaaS offerings from SoftLayer at a discount (from 5 to 20%)Hosting may be resold or delivered as a component of the partner’s overall solution. May or may not leverage SoftLayer’s brand.

Hosting Reseller is responsible for Level 1 Support.

Any business partner type may participate, including SIs, MSPs, Solution Providers, Distributors, and ISVs

Relationships are managed by the SoftLayer Channel Sales team

For more information: http://cdn.softlayer.com/SoftLayer_Reseller.pdf

Updated SoftLayer Channel Models

15


Enhance the margin opportunities for firms which achieve higher levels of monthly recurring revenue

Discount Schedule Effective 4/14/14

Monthly Recurring Revenue (USD)

Discount

$1,000 - $2,999 5%

$3,000 - $4,999 8%

$5,000 - $14,999 10%

$15,000 - $24,999 15%

$25,000 - $99,999 17.5%

$100,000+ 20%

What has / has not changed• No change to the SoftLayer referral program (10% year 1, 8% year 2, 6% year 3)• Existing Business Partners continue to have access to their current discounts• New discounts become effective as of April 14, 2014• In order to gain the increased discount structure, existing Business Partners must physically sign a new

SoftLayer Reseller Agreement. This will be available April 14, 2014 from their SoftLayer channel sales rep

16


SoftLayer third party Data Protection and International Transfer certification (ref. Art 29 Data Protection working party)

Service Organization Control (SOC) 2– SOC 2 Type II report for all data centers– Audits security, availability, process integrity, privacy and confidentiality

Safe Harbor – SoftLayer provides adequate privacy protection as defined by the EU Directive

Binding Corporate Rules (BCRs)– A recognized alternative to the U.S. Department of Commerce EU Safe Harbor and the EU Model

Contract Clauses

Payment Card Industry (PCI)– SoftLayer is a PCI Level 3 compliant merchant for its handling of PCI regulated data

Cloud Security Alliance – STAR (Security, Trust & Assurance Registry) self assessment completed

In Progress: ISO 27001 (by end of 2014) [Federal Information Security Management Act (FISMA)

– FISMA-moderate audit and expects to have compliance in mid 2014– Information security policies and security management approach is aligned with US Government standards

and based on the NIST 800-53 framework

Federal Risk and Authorization Management Program (FedRAMP)– FedRAMP certification will be submitting to the Joint Authorization Board (JAB) in early 2014 seeking

provisional Authority to Operate for mid 2014

17


IBM Managed Security Services can help customer in building secure SoftLayer environment bringing “customer own security requirements” and supporting their implementation, execution and monitoring

Softlayer is responsible for the “paint, power, pipe” – the data center hosting the servers and the connectivity/uptime of the data center for customer use.

– Customers may use SoftLayer provided tools to provision servers as needed.– Customers may use SoftLayer’s tools or their own tools to manage the servers and workload.

SoftLayer will provide hands and feet to perform any manual tasks on customer request.

The SoftLayer IaaS architecture and its associated operational management procedures support and enforce security best practices and risk mitigation controls appropriate for hosting all types of customer workloads, including IBM workloads.

Irrespective of the workload, SoftLayer’s model (and Master Service Agreement) assigns to the customer the responsibility for the operational management of the workload once the initial provisioning of the infrastructure is complete.

– When IBM managed services are added to the mix, the appropriate IBM services delivery team is responsible (on behalf of the customer) for providing the operational management necessary to support SLA, contract, and regulatory / compliance requirements.


Together, SoftLayer and MSS provide complementary, comprehensive security solutions and value

SoftLayer Security Features & OptionsSoftLayer Security Features & Options

Physical DC Security Logical Segregation GeoTrust SSL Certificates Two-Factor Authentication

for Portal Administrators (strict policy for authentication)

McAfee Host Protection DC Site Affinity Option Highly secure triple network

architecture, local and global load balancing

Resilient network connection (redundant 10 Gbit) among all SoftLayer datacenters for DR

Compliance with major security and privacy controls

IBM MSS - Fully “Managed” Cloud Security Services

IBM MSS - Fully “Managed” Cloud Security Services

Hosted Application Security Management Services

Hosted Security Event and Log Management

Hosted Vulnerability Management

Managed FW, IDPS and UTM

Comprehensive security for IT assets deployed in SoftLayer

VALUE


Recommendations for the Future

Cloud is at the end of its beginning phase and has gotten serious.

Private cloud is growing, but giving way to hybrid cloud.

Strive to become a hybrid IT organization — stay relevant.

Balance security concerns with privacy realities: Watch out for Europe-specific issues, the devil is in details.

Seek cloud brokerages to enhance performance and cloud service capabilities.

Get an exit strategy for cloud services yesterday!

20


ApprofondimentiApprofondimentiibm.com/it/cloudibm.com/it/cloud

www.ibm.com/it/services/cloudwww.ibm.com/smartcloudwww.thoughtsoncloud.comwww.ibm.com/developerworks/cloudwww.softlayer.com

www.ibm.com/it/services/cloudwww.ibm.com/smartcloudwww.thoughtsoncloud.comwww.ibm.com/developerworks/cloudwww.softlayer.com

IBM Italia S.p.A.Via Circonvallazione Idroscalo 20090 Segrate (MI)

Mobile: [email protected]

Otello CostaCloud Computing Sales Leader IBM - Global Technology Services

Linkedin otellocostaTwitter @otellocosta

In Collaboration With:

21


IBM Cloud: Think it. Build it. Tap into it.

SoftLayer Referral Partner Program

Target partners:

The SoftLayer Referral Partner Program lets you connect customers with reliable, reputable hosting and earn monthly recurring commission payments for doing so.

It’s ideal for application developers, MSPs, SIs, and consultants who don’t want to be in the hosting business, but work with and know companies that need hosting services.

– Also used for Distributors who refer their T2 resellers to SoftLayer

Advantages

High Earnings Potential. Earn greater rewards for your referrals from one of the industry’s most generous and flexible commission structures.

Convenient Referral Portal. Use the convenient and intuitive online portal to easily: Submit referrals, Access an online Marketing Materials Warehouse, Track commission history and future payments, Monitor/update active referrals

No Ongoing Commitment. Refer and earn on your own terms, with no referral volume minimums or maximums or required duration.

Monthly Recurring Commissions (payable to a Referral Partner)

• 10% for Year 1• 8% for Year 2• 6% thereafter

Monthly Recurring Commissions (payable to a Referral Partner)

• 10% for Year 1• 8% for Year 2• 6% thereafter

22


IBM Cloud: Think it. Build it. Tap into it.

SoftLayer Hosting Reseller ProgramReseller Discounts

Level Total Monthly Revenue Total Discount

Tier 1 $1,500 - $3,000 5%

Tier 2 $3,000 - $5,000 8%

Tier 3 $5,000 - $15,000 10%

Tier 4 $15,000+ 15%

Benefits Infrastructure footprint for immediate access to potentially global customer

base Volume discounts on software, infrastructure, and setup Preferential pricing on Windows Server licensing Preferential delivery on limited, overstock, and promotional inventory Preferential cancellation policy and flexible payment options Priority server delivery (1–4 hours) Published reseller information for all IP addresses with RWhois/SWIP/reverse

DNS License manager for Helm, Parallels Plesk Panel, and cPanel Comprehensive API for simplified operations, eliminating layers of management

systems Microsoft WebsiteSpark and BizSpark programs for providers offering Web

design and development services RescueLayer® for clean reboots Global private network

Requirements Provide verifiable website, company name, and address Provide first-level technical support Provide billing and accounting support Assume responsibility for resolving spam, DMCA, and abuse reports for

customers

Resellers must price servers at or above SoftLayer's current online pricing. Reseller discounts do not apply to SoftLayer weekly specials or sales pricing. We reserve the right to reject non-qualified reseller applications.

This is in additional to the published Promotional discounts against the SoftLayer

pricing as of 31 October 2013.These codes are subject to change at IBM SoftLayer discretion

23

© 2014 IBM Corporation24

Tap into it. More than 100 SaaS applications. Line of Business

Accelerate your innovation

Accelerate your innovation with over 100 best-in-class software-as-a-service (SaaS) applications and business process-as-a-service (BPaaS) capabilities, all delivered with the enterprise-grade security, availability and elasticity you expect from IBM.

Accelerate business process innovation

Deliver business analytics at point of impact

Connect people with collaborative business networks

© 2014 IBM Corporation25

IBM lets you tap into Role-Based Cloud Suites

Social BusinessCollaboration Suite

Human ResourcesTalent Management

Learning and Certification Employee Onboarding

Customer Care & SupportEngagement Advice

Experience ManagementClient Success

Sales & CommerceeCommerce

Performance AnalyticsQuote Management

MarketingDemand GenerationCampaign AnalyticsAgency Collaboration

IT OperationsService ManagementSecurity

City OperationsTransportation PlanningWater ManagementUtility Optimization

LegalContract ManagementRisk AnalyticsDocument Management

Procurement Contract Management Spend Analysis Strategic Sourcing

FinanceReporting

Risk AnalysisCompensation Models

© copyright ibm corporation 2014 1 ibm global technology services il futuro dell’ information...

Documents

ibm corporation cloud

cloud model

ibm corporation technology

service software

service infrastructure

service platform

copyright ibm corporation

new enterprise cloud