인터넷광고대행사 비콘커뮤니케이션 credential 2012 ver1.0
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Communication Planning
Strategy Development
Concept Development
Strategic Roadmap
Campaign Planning
(Web, Mobile, SNS)
Copy & Message Development
Contents Create
CreativeDisplay AD
Web Promotion Site & Page
Mobile Site & Page
Mobile App.
Viral
Media Planning& Buying
Top Site
Community Media
Social & Personal Media
Mobile App.
Affiliate Site
PromotionBranded Campaign
Branding Event
Acquisition Event
Sales Promotion
Viral
Online PRSNS planning & Operation
(Twitter/Facebook/Blog)
Power-Blogger Group
Board Management
Crisis Management
Experience Group
Contents Creating
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김 정현 실장AE / 경력 13년
주요 경력 사항
SMC애드넷, 에이메일, 엠포스(02~08년)
캐논코리아, 르노삼성자동차, 삼성전자하우젠, 삼성전자 애니콜, 삼성카드,
삼성화재, CJ lion, 한국소프트웨어진흥원, 롯데월드, 제일화재, 사이버외대 등
주요 프로젝트
르노삼성차 New SM5. SM7 론칭 캠페인 /
KIPA GSP 해외마케팅 / 릇데월드 크리스마스캠페인 / 캐논 EOS 신제품 론칭 캠페인 /
캐논 미스터리이니셜 E 캠페인 /
삼성카드 셀디카드 UCC 캠페인삼성화재 e-DM마케팅 / CJ 모발력 /
애니콜 회원관리이메일마케팅
전 삼국장AE / 경력 12년
주요 경력 사항동아오츠카 (97~02), 엠포스(02~08년)
르노삼성자동차, 캐논코리아, 제일화재, 용평리조트,
동원F&B, 알리안츠생명, 에버랜드, 푸르덴셜생명, 삼성전자 애니콜, 대우건설, 체크원, KBO, MCM 등
주요 프로젝트
캐논 07년 상하반기 신제품 광고 출시 캠페인 /
캐논 캄차카 출사 프로젝트 / 캐논 EOS450D 캠페인르노삼성 PLAY SM3 론칭 캠페인 / 르노삼성
SM5, SM7 론칭 캠페인 / KBO 프로야구 개막 캠페인대우건설 시평 1위 홍보 캠페인 / MCM 세일즈캠페인
/ 삼성전자 고객관리 캠페인 / 알리안츠생명 등
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Creative _ Pre-open
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1차 소재
2차 소재
3차 소재
4차 소재
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※ 블로거 정기 모임, Surprise 경품등을 통한 멤버쉽 고취※ 정기적 기자단 교체 작업. 포스트 이벤트 진행
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래미안타임즈 블로그기자단래미안 모델하우스 큐레이터가 되다
래미안타임즈 블로그기자단부동산 입지분석가가 되다
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리뷰가 아닌,척추건강캠페인
활동으로의Level-UP!
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http://www.canonblogs.com/
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