What is a Charity?

Thoughts & Reflections

Azim Kidwai

Back to Basics

Cha`r·i·ty

ˈChe-rə-dē/

= an organization set up to provide help to a needy cause holding all

financial support as a trust.

Where Is The Trust?

The crux of fulfilling one’s role as a Director or Chief Executive is the upholding of Trust.

Every operating activity within the organization must reflect this, are WE upholding the Trust?

The Stakeholders

Allah

Ministry of Social Development/ Charity Department in Government

Donor Recipient

The Objectives

For any great leader, if he can manage these stakeholder expectations, he will succeed.

Technology CAN aid this process.

CAN

not

Will

Evidence: Innovation Is Not A Goal

• Hershey; $100m in Sales/ 8% Stock Value Lost

• HP; $160m in Sales and Backlogs Lost

• Nike; $400m System Upgrade, $100 in Sales, 20% of Stock Value

Evidence: It is a means

• Financial Need

Need to have better understanding of where investment is going at all times

• Business Retention

Need a relationship to emerge between donor and beneficiary

• Marketing Need

Need regular evidence of work to run regular campaigns

• Operational Need

Need to understand impact of investment

Engage Charity

Donate Engage Recipient

Donor Increases Support

http://charity-right-demo.herokuapp.com

Some Questions To Consider As You Seek To Innovate..

How much of your reporting is

available in real time or is at a

maximum one month old?

How much of your activity wins the market v

how much do you spend to win the market?

Questions to Ask Yourself?

–What proportion of your income is from the web & social media?

%

What proportion of your income

is from games and apps?

Does The Market Accept Your Leadership?

Azim.kidwai@mercymissionworld.org

Here To Help

Chairman: National Zakat Foundation (largest domestic zakat fund in Europe)Chairman: Charity Right (Fastest Growing UK Charity in Africa)Chief Executive: Mercy Mission UK (Biggest Charity Incubator in UK)Chief Executive: Ramadan TV (World’s First Ramadan Only TV Channel)Founder: eFlow (First Bespoke Governance Platform in UK)