Ethos, Pathos, and Logos

Ethos, Pathos, and LogosAnalyzing Atticus Closing Argument

+Journal Prompt!!!Respond to the following ad:What is this ad trying to convince people of/ sell people?What companies are backing it?Do you think that this ad is good? Why or why not?What makes it good/ bad?https://www.youtube.com/watch?v=IRtvpMPLQ8o

+Why are we learning about ethos, pathos, and logos?Ethos, pathos, and logos are the three modes of persuasionThese were developed by AristotleWe will be using these three modes of persuasion to analyze Atticus Finchs closing argument

+EthosAn appeal to authority or credibility of the presenterHow well the presenter convinces the audience that he or she is qualified to present (speak) on the particular subjectThis can be done in a number of ways:By being a notable figure in the field in question, such as a college professor or an executive of a company whose business is that of the subject.By having a vested interest in a matter, such as the person being related to the subject in question.By using impressive logic that shows the audience that the speaker is knowledgeable on the topicBy appealing to a person's ethics or character.

+Ethos Example

+PathosAn appeal to the audiences emotionsCan appeal to a number of emotions to persuade people:FearHappinessNostalgiaCompassionAnger

+Pathos Example

+LogosLogical appeal of an argumentNormally used to describe facts and figures that support the speaker's claims or thesisHaving logos influences ethos as well

+Logos Example

+Think of it Like This. . .

+Which is which?

+Which is which?P&G/ Olympics: https://www.youtube.com/watch?v=2V-20Qe4M8Y Kindle Fire: https://www.youtube.com/watch?v=QhTl00uili4 Covergirl: https://www.youtube.com/watch?v=r2x3scuwRpY +